Conversion Funnels

  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … as standard. Unfortunately this means that only the source of the last click before a conversion is attributed to the conversion. This isn’t going to work here, because we need to understand what parts of the purchase funnel are driving value at what stages before the last click. For example, refer back to the businessman travelling on the train…

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    … form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid search budgets. Not only did they result in direct lost revenue, they also frustrated prospects who will probably never return. When website sales or leads do not materialize, companies will often point to their online marketing…

    Marketing Technology Blogin Paid Search- 2 readers -