Conversion Funnels

  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … as standard. Unfortunately this means that only the source of the last click before a conversion is attributed to the conversion. This isn’t going to work here, because we need to understand what parts of the purchase funnel are driving value at what stages before the last click. For example, refer back to the businessman travelling on the train…

    PPC Heroin Paid Search EMail Twitter- 15 readers -
  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    … accounts Measure additional KPIs, including bounce rates, average pages per visit, and average time on site for each campaign element. Poor content on your site or landing pagecan adversely impact campaigns. Check out the checkout process personally or have another person act as a “Secret Shopper” to uncover difficulties. Test your ability…

    Marketing Technology Blogin Paid Search- 3 readers -
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