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Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The bugs affected organic reach in page insights, video watches, time spent on Instant Articles, referrals in Analytics for Apps and follower counts in interest lists.
… Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook…
… already provided to Facebook, such as names and email addresses. In January, the social network added context cards, the carousel ads format and availability on desktop to Lead Ads, and those improvements were joined in March by video, duplicate forms, new customer-relationship-management partners, customizable disclaimers and availability…