Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … ROI comparable to search. For example, Marriott uses DPA to re-target travelers based on their travel search habits, and it is now scaling globally across its portfolio of brands. Latin American e-commerce company MercadoLibre uses DPA to re-market over 38 million products in over 13 countries. Both are seeing high ROI and continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
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