Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … the option: Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works: When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established. The advertiser securely shares conversion data from the campaign…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
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