Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. WhatsApp is rapidly approaching the 1 billion MAU milestone, having topped 900 million during the third quarter. Facebook’s Messenger apps now boast more than 700 million MAUs, with more than 9.5 billion photos sent via Messenger every month. The Internet.org initiative to connect everyone in the world to the Web is now offering free basic Internet…

    David Cohen/ AllTwitterin Social Facebook- 39 readers -
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