Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … this matrix. You can think about it as a two-dimensional grid where one axis is the richness of the content that people want to share, and the other axis is the size of the audience, or intimacy of how people want to share. So on the first axis, you get everything ranging from text to links, to photos, to videos, to immersive 360 videos and virtual…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
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