Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. On the measurement side, conversion lift measurement is helping clients see the real business results from their campaigns. Boost Mobile, a Sprint brand, showed ads to people eligible for device upgrades. Using conversion lift, it was able to attribute a 4 percent lift in in-store sales to its Facebook campaign. Finally, we’re continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 35 readers -
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