Conversion Lift Measurement

  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    …. On the measurement side, conversion lift measurement is helping clients see the real business results from their campaigns. Boost Mobile, a Sprint brand, showed ads to people eligible for device upgrades. Using conversion lift, it was able to attribute a 4 percent lift in in-store sales to its Facebook campaign. Finally, we’re continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
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