Conversion Metrics

  • ROAS For Beginners: The eCommerce Metric of Choice

    …. In order to see revenue numbers within AdWords you will need to become familiar with the term "conversion value". Conversion value is the revenue from each conversion, and, with a tiny bit of editing, it can be added to the conversion tracking code placed on the website. If every conversion results in the same amount of revenue, edit the conversion value…

    Kristina Mclane/ PPC Hero- 16 readers -
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