Conversion Optimisation

    • Thinking Beyond the Sale – Practical E-commerce Optimisation Tips

      A large proportion of e-commerce websites are very proficient at creating the fundamentally optimised product and category content that delivers some degree of ranking and results from organic search. A few companies have taken note of targeted SEO tactics for e-commerce sites and applied additional actions supporting wider search gains.

      State of Digitalin SEO- 14 readers -
  • What to expect from Conversion World 2016

    … a community of testing and data enthusiasm.” Paul Rouke, Founder & Director of Optimisation at PRWD @paulrouke “The conversion optimisation industry is in a mess. For every intelligent A/B test that is run, there are 50 poor, weak or zero hypothesis tests run. Nearly every business claims they are “customer centric”, yet reality proves they’re…

    Laura Crimmons/ State of Digital- 16 readers -
  • 5 Conversion Rate Optimisation tools to boost your sales

    … with similar products and good customer service. Which would you choose? The same thing happens on the internet, except one element: it’s even easier to cross the road to another shop; it’s as simple as clicking a little “x”, and then clicking on another search result. 5 Conversion Rate Optimisation tools What we usually use at E-Web Marketing…

    E-Web Marketing- 20 readers -
  • Beating the Black Friday blow out

    … Estimated reading time: 3 minutes, 24 seconds Were you a part of the online shopping frenzy on Black Friday? I was and I know many consumers suffered problems with websites crashing or being unavailable. By way of inspiration, I thought I would take a look at some industry research which showcased website availability (or lack of) in the UK…

    State of Digital- 9 readers -
  • The 30 minutes competitive research

    … Estimated reading time: 10 minutes, 25 seconds Every time we receive a quote request, we are also asked by the potential clients to discuss what we will do so to improve their business via organic search or, in general, thanks to our digital marketing services. If you are serious, you will have not presented an “SEO package”, you…

    Gianluca Fiorelli/ State of Digitalin SEO- 26 readers -
  • Interview with Data Driven Business

    … like Google, adidas, Swisscom, Barclays, Gore-Tex, Vistaprint and many more. To understand the value of Data Driven Business it is important to emphasize the concept behind the individual shows a bit further. Conversion Conference focuses on the science of conversion optimisation and allows the attendee to leave with the latest in concrete…

    Jo Turnbull/ State of Digitalin Content- 19 readers -
  • Friday Infographic: What is Killing your Conversions?

    … TRENDING: Summer Series | Commentaries | What our readers think 7 August 2015 BY Bas van den Beld http://www.stateofdigital.com/killing-conversions/ It’s easy to say how things should be done. Yet many get things wrong, not because they don’t look at what they could do, but because they forget to look at what they are doing…

    Bas Van Den Beld/ State of Digital- 12 readers -
  • Friday Infographic: Using Psychology for Conversions

    … Conversion and psychology are very much aligned and very much connected. It’s our psyche after all that decides if we click or not, if we buy or not. So to connect the two as a marketer is vital. This infographic looks at that. via Post from Bas Admin …

    State of Digital- 6 readers -
  • Online Merchandising – The Right Product at The Right Time to the Right User

    … to actually fall into the category of Conversion Rate Optimisation, which may be correct as a properly merchandised range will do fantastic things to your conversion rate. But whilst I’ll agree that there are severe overlaps between CRO and merchandising, I find that CRO it is too often confined to site design and content, where merchandising should deal…

    State of Digitalin Paid Search- 7 readers -
  • Lynda.com's Conversion Optimisation Tests Since 2013

    … We have been monitoring Lynda.com’s homepage since December 2013 using CRO Monitor, the following screenshots demonstrate how their homepage has evolved over this period. The post Lynda.com's Conversion Optimisation Tests Since 2013 appeared first on RocketMill. …

    RocketMill -
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