Conversion Optimisation

  • The Best of Heroconf London (1st day) 2017

    … At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London…

    State of Digitalin Social Paid Search Content Google- 14 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    … Last month in Bologna (Italy) was the 6th edition of ADworld Experience, one of the largest PPC events in Europe (and the top 3 in the world). This was a great event and it is rare to have both a PPC and CRO conference 100% dedicated to PPC & CRO real case studies. As an organizer of the conference, I was able to review participant’s…

    State of Digitalin Paid Search- 22 readers -
  • Thinking Beyond the Sale – Practical E-commerce Optimisation Tips

    … A large proportion of e-commerce websites are very proficient at creating the fundamentally optimised product and category content that delivers some degree of ranking and results from organic search. A few companies have taken note of targeted SEO tactics for e-commerce sites and applied additional actions supporting wider search gains…

    State of Digitalin SEO- 16 readers -
  • What to expect from Conversion World 2016

    … Estimated reading time: 5 minutes, 19 seconds The annual Conversion World conference is now just two weeks away, so we spoke to some of the event’s top speakers to get a sneak peek at some of the top tips you can expect from their presentations. And don’t forget State of Digital readers can still get 40% off tickets until 12 April by using…

    Laura Crimmons/ State of Digital- 21 readers -
  • 5 Conversion Rate Optimisation tools to boost your sales

    …Why is CRO important? Wikipedia can probably give the best answer to this question: “To illustrate the ‘magical maths of conversion’, an increase in conversion rate from 2% to 3% will result in sales growth of 50%. CRO is more cost-effective than other methods like Search Engine Optimization” Here is some small advice to understand digital…

    E-Web Marketing- 23 readers -