Conversion Optimizatiion

  • Don’t Create a Call to Action & Other Advanced CTA Tips

    … Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to get your prospects to the next…

    The Daily Egg- 12 readers -
  • Talking CRO with the CMO of Flow [Interview]

    … Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task management tool in managing the process. Lance has been involved with CRO since the early days of the web in 1993. He’s done conversion optimization for Intuit, Conversion Rate Experts and Adobe and is the co-founder of CopyHackers and Snap. Lance…

    Sharon Hurley Hall/ The Daily Egg- 22 readers -
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