Conversion Optimization

  • 7 Must-Haves for a Landing Page

    … to your site. When built innovatively, a landing page can act as the cornerstone of a successful online marketing campaign. Why So Much Fuss About Landing Pages? “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” -Seth Godin The landing page is the PLACE where conversions happen. Having an effective landing…

    Growmapin Mobile- 7 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/19/17

    This week’s roundup includes tips to improve your Email open rate, perform an SEO backlink quality assessment, and run A/B tests and multivariate tests. Learn how to create a Content strategy, and launch a successful Social Media Marketing campaign on Facebook and Instagram. We’ve covered all of this news and, much more, below! Content Marketing: Alexander’s blog outline ...

    UpCity Daily Tips- 19 readers -
  • Facebook Ads Simplified: If You Aren’t Cooking With Tofu, You’re Losing Money

    … Facebook advertising is becoming the premier B2C online sales platform. The numbers don’t lie—Facebook raked in $27 billion (with a “b”) in ad revenue in 2016. And it’s not hard to see why people are flocking to the platform for their B2C marketing needs—it has vast consumer data through the Open Graph, innovative ad units, and... The post Facebook Ads Simplified: If You Aren’t Cooking With Tofu, You’re Losing Money appeared first on Conversion Sciences. …

    The Conversion Scientistin Social- 11 readers -
  • Analyzing the Performance of Your Digital Advertising Campaigns

    … If you’re investing in digital marketing, chances are you’re running some type of digital advertising campaign or campaigns. So you probably already know that digital advertising is an effective way to improve brand awareness and, in the case of paid search, to drive instant traffic that can be turned into sales and leads. It’s relatively easy…

    ROI Factor Blogin Paid Search- 11 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/12/17

    … experience across all your content. Search Engine Optimization: Mike Murray’s blog offers link building tips to help marketers reach their audiences, with examples. Learn how to improve your website’s rankings on Google, in the year 2017, from Anil Agarwal’s blog. Follow the valuable tips from Mark to rank higher in Google. Michael Brenner…

    UpCity Daily Tipsin Social SEO EMail Content- 18 readers -
  • 10 Actionable Steps to Convert Your Website into a Lead Generation Tool

    … A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business…

    Growmap- 14 readers -
  • Understanding Emotion In The Marketing Funnel

    … For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a more emotive and humanising marketing [...] The post…

    Search Engine People Blog- 9 readers -
  • Top 25 Inbound Articles – Week of 04/28/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to conduct a Social Media audit, incorporate today’s SEO principles into Content Marketing, and avoid mistakes that can negatively impact your Email Marketing campaigns.

    UpCity Daily Tips- 15 readers -
  • Top 25 Inbound Articles – Week of 04/21/17

    … efforts with link building strategies. Learn how to grow Email lists from scratch, and use old Content to boost your Local SEO efforts. We’ve covered all of this news and, much more, below! Content Marketing: Learn how to harness the power of emotions in Content Marketing to inspire your audience from Susanna Gebauer’s blog. Lori Wade’s…

    UpCity Daily Tipsin SEO EMail Content- 20 readers -
  • Why Great Lead Magnets Work (And Why Yours Aren’t Performing)

    … The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were... The post Why Great Lead Magnets Work (And Why Yours Aren’t Performing) appeared first on Conversion Sciences. …

    Jacob Mcmillen/ The Conversion Scientist- 16 readers -
Get the top posts daily into your mailbox!
More from around the web