Conversion Path

  • KISSmetrics Releases a Very Revealing Path Report

    … pages of your site and then view a simple report that showed the paths people were taking through your site… maybe from a landing page, to a video view, through to a pricing pages, through to conversion. Analyzing and understanding the steps people are taking can help you simplify those paths, perhaps aggregating some of the content, and providing one seamless page that answers all the questions needed. Here’s a view of the KISSmetrics Path Report, you can click on it to take it for a test-drive: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
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