Conversion Path

  • KISSmetrics Releases a Very Revealing Path Report

    … It always seems the team at KISSmetrics is one step ahead of the curve and they may have done it again with this addition. If you opened Google Analytics flow reports, you get some intriguing data about how people are arriving and leaving your site as well as the flow of traffic through it… but you can’t truly identify the paths people are taking…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads…

    Douglas Karr/ Marketing Technology Blog- 5 readers -