Conversion Path

  • KISSmetrics Releases a Very Revealing Path Report

    … It always seems the team at KISSmetrics is one step ahead of the curve and they may have done it again with this addition. If you opened Google Analytics flow reports, you get some intriguing data about how people are arriving and leaving your site as well as the flow of traffic through it… but you can’t truly identify the paths people are taking…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … efficiently. In this infographic from ReachLocal, you’ll take a journey with a sales lead, all the way from its beginnings as a prospect to becoming a customer for one local business. Along the way you’ll meet a local consumer who searches for, contacts, and ultimately chooses a local business. And, you’ll see how using effective search engine marketing…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
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