Conversion Pixels

  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • 3 Steps for Small Businesses to Begin Advertising on Instagram

    … photos and videos, can also be shared across both platforms. More information on custom creative is available here. Speaking of analytics … Facebook’s conversion pixel allows advertisers on Instagram to optimize ads for specific business objectives (such as boosting website clicks or online sales), as well as to track results and retarget the best potential customers. For more on the conversion pixel, click here. Marketers: Have you explored advertising on Instagram yet? Running Ads on Instagram from IG for Business on Vimeo. …

    David Cohen/ AllFacebookin Social Facebook Retargeting- 19 readers -
  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites. Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product…

    David Cohen/ AllFacebookin Social- 29 readers -
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