Conversion Pixels

    • Facebook Audience Network Updates Coming

      Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network.

      David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … to continue momentum following the holiday shopping season: Use Facebook conversion pixels to measure as much as you can: Facebook pixels can be utilized to track multiple events. Even if your end goal isn’t related to a specific action or revenue goal, measuring events once consumers click to your site is a great way to gain valuable insights into what…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
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