Conversion Pixels

  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • 3 Steps for Small Businesses to Begin Advertising on Instagram

    … photos and videos, can also be shared across both platforms. More information on custom creative is available here. Speaking of analytics … Facebook’s conversion pixel allows advertisers on Instagram to optimize ads for specific business objectives (such as boosting website clicks or online sales), as well as to track results and retarget the best potential customers. For more on the conversion pixel, click here. Marketers: Have you explored advertising on Instagram yet? Running Ads on Instagram from IG for Business on Vimeo. …

    David Cohen/ AllFacebookin Social Facebook Retargeting- 22 readers -
  • How to Get Started: Advertising on 6 Social Networks

    … two is that in the latter, Facebook will show your ads to people that it believes will be more inclined to “convert” on your site. A conversion is a goal that you tell Facebook is important to your marketing efforts through the use of a conversion pixel. It’s something like getting someone to sign up for your email list, start a trial or view…

    Inside Facebookin Social Facebook Twitter How To's- 32 readers -
  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … enable advertisers to build highly targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on past activity history on their website. To help businesses get even more from their custom audiences, we've also recently launched FB Pixel Helper, a new Chrome…

    David Cohen/ AllFacebookin Social- 36 readers -
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