Conversion Pixels

  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • 3 Steps for Small Businesses to Begin Advertising on Instagram

    … photos and videos, can also be shared across both platforms. More information on custom creative is available here. Speaking of analytics … Facebook’s conversion pixel allows advertisers on Instagram to optimize ads for specific business objectives (such as boosting website clicks or online sales), as well as to track results and retarget the best potential customers. For more on the conversion pixel, click here. Marketers: Have you explored advertising on Instagram yet? Running Ads on Instagram from IG for Business on Vimeo. …

    David Cohen/ AllFacebookin Social Facebook Retargeting- 20 readers -
  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
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