Conversion Pixels

  • Facebook Audience Network Updates Coming

    … increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel. These signals have allowed us to better understand what advertisers value. Over the next few months, we will be making updates to Audience Network based on these new insights. These updates will significantly improve our ability…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • 3 Steps for Small Businesses to Begin Advertising on Instagram

    … photos and videos, can also be shared across both platforms. More information on custom creative is available here. Speaking of analytics … Facebook’s conversion pixel allows advertisers on Instagram to optimize ads for specific business objectives (such as boosting website clicks or online sales), as well as to track results and retarget the best potential customers. For more on the conversion pixel, click here. Marketers: Have you explored advertising on Instagram yet? Running Ads on Instagram from IG for Business on Vimeo. …

    David Cohen/ AllFacebookin Social Facebook Retargeting- 26 readers -
  • Facebook Gives Advertisers More Information on Conversion Pixels

    … Facebook is providing more data for advertisers that use its conversion pixels. Reader Yan Yanko Kotliarsky shared the screenshot above with AllFacebook, noting that advertisers previously could only see when conversion pixels were fired, and they now receive information including the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. Facebook advertisers: Are you seeing this new information? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites. Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product…

    David Cohen/ AllFacebookin Social- 38 readers -
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