Conversion Pixels

  • Facebook Audience Network Updates Coming

    … increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel. These signals have allowed us to better understand what advertisers value. Over the next few months, we will be making updates to Audience Network based on these new insights. These updates will significantly improve our ability…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
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