Conversion Rate Optimisation

  • How to optimize your contact page for better conversions

    … Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, especially if you are into an ecommerce, medical…

    Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … How do other agencies approach integrated marketing, SEO, web development and conversion rate optimisation? We asked these digital specialists in the UK to tell us: Why is Search Phrase Analysis data important when planning the information architecture of a site? Supermarkets use data to plan their store layout so that it reflects shopper needs…

    Jacky Lovato/ MediaVision- 20 readers -
  • What Ecommerce Questions Can Google Analytics Answer?

    … be easy to stop at simply how many conversions you’ve had. Maybe you’ll normally look at the Ecommerce conversion rate, but dig a bit deeper and you can understand the opportunity you have to increase conversions. ‘Look To Book’ is a great place to start. Take your Ecommerce conversion rate and break it down further. Look to book ratio…

    Graeme Benge/ Koozai.comin Google- 37 readers -
  • The Koozai Guide To Using Crazy Egg

    … test or experiment I would set the end time to one year later (the furthest you can set it for). Remember that one Snapshot is of one version of your page. So to track the desktop, mobile and tablet versions of your Home page you will need to create 3 Snapshots. Bare this in mind when selecting your package as you can burn through your Snapshot…

    Graeme Benge/ Koozai.comin Paid Search SEO Google- 20 readers -
  • Looking Beyond the Click: PPC Landing Page Tips

    … Are you complaining that you’re not getting enough conversions? Are you pointing the ‘blame finger’ at AdWords for delivering poor traffic? Or just scratching your head in search of the answer? Well it’s time to look closer to home, because quite often the issue is with your landing pages and not with the channel delivering traffic to them…

    Tara West/ Koozai.comin Paid Search- 22 readers -
  • The WIIFM Factor: What You Need To Know About Lead Generation

    A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.Business websites need to serve the business. Understanding what role your site plays in the overall success of your business will better inform your marketing strategy.

    Graeme Benge/ 24 readers -
  • 13 Tips From MeasureFest 2014 (#MeasureFest)

    … MeasureFest has returned for 2014! We’re looking forward to another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. I’ll be updating the post throughout the day, so keep checking back to see the latest analytics, CRO and usability tips. If you can’t find the talk you’re after, fear not, the post…

    Dean Marsden/ 22 readers -
  • Why Your Business Needs Predictive Analytics

    … in conversions; i.e. the closer a user is to your premises the more likely they are to convert. Additionally, the longer a user spends on your website, the more likely they are to convert. In this scenario, you would use the formula; Location + Visit Length = Conversion Probability You would assign higher values to locations closer to your premise…

    Gemma Holloway/ 23 readers -
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