Conversion Rate Optimisation

  • How to optimize your contact page for better conversions

    … social media pages on your contact page, and vice versa. Many people would argue that making your social media sites visible will expose your business to unhappy customers taking their irritation into public, but the truth is, they will discuss your business online anyway: You’d better be there to control the sentiment. Provide a live chat option…

    Ann Smarty/ Search Engine Watchin How To's- 17 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … How do other agencies approach integrated marketing, SEO, web development and conversion rate optimisation? We asked these digital specialists in the UK to tell us: Why is Search Phrase Analysis data important when planning the information architecture of a site? Supermarkets use data to plan their store layout so that it reflects shopper needs…

    Jacky Lovato/ MediaVision- 30 readers -
  • What Ecommerce Questions Can Google Analytics Answer?

    Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process). There is a massive amount of ‘questions’ that you can ask of your website that Google Analytics can provide the ‘what’ for.

    Graeme Benge/ 41 readers -
  • The Koozai Guide To Using Crazy Egg

    … Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much…

    Graeme Benge/ Koozai.comin Paid Search SEO Google- 24 readers -
  • Looking Beyond the Click: PPC Landing Page Tips

    … Are you complaining that you’re not getting enough conversions? Are you pointing the ‘blame finger’ at AdWords for delivering poor traffic? Or just scratching your head in search of the answer? Well it’s time to look closer to home, because quite often the issue is with your landing pages and not with the channel delivering traffic to them…

    Tara West/ Koozai.comin Paid Search- 25 readers -
  • The WIIFM Factor: What You Need To Know About Lead Generation

    … without careful consideration Here is a very simple but effective example from one of the “go to” blogs for Conversion Rate Optimisation, the mighty Unbounce. Clarity The focus of your visitor should be entirely on the offer and having no reason to NOT transact with you. Visual niggles can act as barriers to conversions so keep in mind these…

    Graeme Benge/ Koozai.comin How To's- 32 readers -
  • 13 Tips From MeasureFest 2014 (#MeasureFest)

    … MeasureFest has returned for 2014! We’re looking forward to another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. I’ll be updating the post throughout the day, so keep checking back to see the latest analytics, CRO and usability tips. If you can’t find the talk you’re after, fear not, the post…

    Dean Marsden/ 27 readers -
  • Why Your Business Needs Predictive Analytics

    … in conversions; i.e. the closer a user is to your premises the more likely they are to convert. Additionally, the longer a user spends on your website, the more likely they are to convert. In this scenario, you would use the formula; Location + Visit Length = Conversion Probability You would assign higher values to locations closer to your premise…

    Gemma Holloway/ 28 readers -
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