Conversion Rate Optimization

    • Put your value proposition to the test

      When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that tell your visitors why they are in the right place and why they should continue exploring on your site. The value proposition changes depending on the kind of page you’re working on. For a home page, the value proposition will include: What you offer.

      Brian Massey/ Marketing Land- 13 readers -
    • 5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion

      Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their attention and increase your conversions. Basically, they can make or break your business. While it’s fairly easy to create landing pages without knowing how to code, conversions are still a hard-fought battle for most digital marketers.

      Jeffbullas's Blog- 17 readers -
  • Prioritizing Your PPC Platform Needs

    … August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. Ask the Right Questions…

    PPC Heroin Paid Search Retargeting- 15 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • How to ask survey questions of liars and pretenders

    …, asking a prospect if they’re interested in participating in a survey. But this sort of thing may impact your conversion rates and derail a buyer. One technique we’ve used at our company is a “Thank you page” survey. This catches qualified participants after they’ve purchased. Our favorite question is: “What almost kept you from buying today?” We…

    Brian Massey/ Marketing Landin How To's- 13 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … for the company or not. For example, you make your products free, then obviously, your conversion rate would increase to extreme heights, but the company would not be making any profit, would they? The conversion rate would not always tell you if the company is doing much better or not. #3. Not Understanding the Statistics One of the biggest mistakes you…

    SEO Hacker Blog- 14 readers -
  • Writing Persuasive Web Copy (No Jedi Mind Tricks Required)

    …Star Wars. Responsible for inspiring the most popular Halloween costumes, inciting heated debates over who shot first, and turning chubby, lightsaber-wielding kids into overnight YouTube sensations. Among the Ewoks, droids, stormtroopers, and starships, one iconic image sums up the Star Wars empire (pun intended): Luke Skywalker and Darth Vader’s…

    Inklyo- 18 readers -
  • How to inject urgency into your product pages

    … There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin…

    Ben Jacobson/ Marketing Landin How To's- 27 readers -
  • 10 Product Page Split Tests To Increase Your Ecommerce Conversions

    … 22% of businesses are actually satisfied with their conversion rates? In fact, 85% of marketers are now focusing on conversion rate optimization. If you aren’t meticulously split testing your product pages, then you’re leaving money on the table. There’s no one-size-fits-all approach to split testing. What works for one business may have…

    Jeffbullas's Blogin Paid Search- 13 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual…

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Getting Started with Experimentation: What You Need to Know

    … On Thursday, I was invited to lead “Getting Started with Experimentation”, a webinar hosted with Optimizely that drove over 500 registrants. The purpose was to investigate the factors that differentiate exponential growth companies from those that are seeing stagnant or declining growth. We focused on a proven framework that these exponential…

    3Q Digitalin How To's- 14 readers -
  • Questions are the center of great websites

    … time. Do 15 minutes of meditation or a half-hour of yoga, and then ponder your “I wonder” questions before jumping to “I think.” For example, the conversion optimization industry is maturing, and at one point, we thought it might be time for a more corporate (i.e., boring) approach for our website. Our “quirky” website performed well for several…

    Brian Massey/ Marketing Land- 19 readers -
  • Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

    … June 13, 2017 The “rise of mobile” continues to be a hot topic for marketers. It’s important to understand where people are spending their time and where advertisers are spending their money. So, how much time are people spending on their phones? Four hours. That’s how much time people are spending on their mobile phones today. According…

    PPC Hero- 17 readers -
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