Conversion Rate Optimization

    • 7 High-Converting Landing Page Examples for Your Personal Swipe File

      Many of us know of David Livingstone as a well-known Scottish explorer of Africa, perhaps most famous for being greeted with the underwhelming line, “Dr. Livingstone, I presume?” At the time of the famous greeting, he’d gone years without any kind of contact with the outside world, hence the fame surrounding the memorable, first-time interaction.

      Jeffbullas's Blog- 19 readers -
    • 6 Components of A Successful CRO Program

      January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.

      PPC Heroin Paid Search- 14 readers -
    • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

      December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision.

      PPC Hero- 12 readers -
  • Can Content Improve Your Conversion Rate?

    … come to mind. Thus, we have expressed a couple of thoughts from SEMrush and digital marketing experts on the potential of content to increase conversions. Conversion content marketing should not be confused with landing page optimization. The latter, of course, plays a part in the conversion from content; however, the mission of content…

    Search Engine Watchin Content- 4 readers -
  • 5 effective ways to improve your website’s checkout conversion rate

    … to check out as a guest: A/B test these tactics, and measure the conversion rate for you business. 3. Clear calls to action Don’t leave people confused. Tell them exactly what to do with a clear call to action. What might be obvious to you (or your designer) might be obscure to your non-tech-savvy users. If you have older customers who may be less…

    Marketing Land- 22 readers -
  • CRO for PPC: Back to the Basics

    … optimization. Yes, we want to optimize for conversion rate. However, this isn’t the only thing you should focus on. When you’re making optimizations, be sure you’re keeping in mind the main metrics your company needs to track. What are your goals? This could be conversion rate, revenue, average order value, phone calls, lifetime customer value, etc. What…

    PPC Heroin Paid Search- 18 readers -
  • Generating leads from content: Placing calls to action

    … the visitor to visit a landing page. The advantage of strategy 1 is that it doesn’t require the visitor to leave the page, where conversion rates are usually higher. The advantage of strategy 2 is that dedicated landing pages with a specific offer have higher conversion rates than content landing pages. We’ve found that conversion rates for dedicated…

    Brian Massey/ Marketing Landin Content- 8 readers -
  • Boost your conversion rate by 45% today… no, really!

    … The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good. Obviously, the more…

    Marketing Landin Google- 16 readers -
  • Community Marketing 101

    …. Be consistent There is no magic bullet to building brand reputation. Like any good marketing strategy, your community involvement should focus on the long-term benefits rather than quick and dirty conversions. By publishing and participating consistently, not only will your clout within the community grow, but your understanding of your own target…

    Marketing Landin Social Display Content- 15 readers -
  • Turning content pages into lead generators

    …. Typical landing pages are graded on their conversion rate, the number of people who take action divided by the number of people who see the page. Content pages tend to be graded on softer metrics, engagement metrics. Time on page and pages per visit are two soft metrics. If your business is investing in content to generate leads and sales, you need…

    Brian Massey/ Marketing Land- 11 readers -
  • Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance

    … convenient. Okay, you get my point. We’ve heard it said time and time again that mobile devices have to be at the forefront of our minds as digital marketers. Today, I’m going to show you the importance of segmenting your data by device when carrying out landing page optimizations. You should know that mobile and desktop users behave differently…

    PPC Hero- 10 readers -
  • Can company structure spawn cannibalization? Most definitely.

    …. Different online infrastructures are implemented for a number of reasons: to serve a variety of web assets to separate audiences; to distinguish departmental budgets/profits/losses; or to gain search real estate and build ecosystems. There are four different types of internal cannibalization to reflect different structural inefficiencies: Internal…

    Marketing Landin SEO Content- 14 readers -
  • 5 Signs Your Digital Ads Need a Call Option

    … Like every teenager in history, your customers don’t like to be told what to do. They want options, even when it comes to digital ads. The click may have been king in the early days of the Internet, but smartphones have brought phone calls back as an integral part of the customer journey. Mobile customers […] The post 5 Signs Your Digital Ads…

    3Q Digital- 10 readers -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … shoot yourself in the foot. How do I know this? It’s great that you asked! Because I’ve tested best practices and many of them have failed. Failed! They have lost in A/B tests with varying degrees of “loss” ranging from “Oh that’s not so bad” to “Ouch. I’m sorry conversion rate. We can learn from this.” Failure #1 “Secure” Checkout Best Practice…

    PPC Hero- 15 readers -
  • 3 popular CRO tactics (that can backfire terribly)

    … Conversion rate optimization (CRO) is an easy enough idea to understand. You perform tests, measure activity, and then choose a winner based on the results. Unfortunately, many popular CRO tactics can actually hurt your business if not done correctly. In this post, I’m going to share three such tactics — and show you how they can backfire…

    Marketing Land- 10 readers -
  • Weird Science: A Lesson in Failed Experiments

    … October 17, 2016 Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $40.716129. If our campaign is limited by budget and we raise our budget, we will no longer…

    PPC Heroin Paid Search- 9 readers -
  • Recounting My CRO Day 5-Second Showdown

    … October 13, 2016 #CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head…

    PPC Hero- 10 readers -
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