Conversion Rate Optimization

    • Machine learning is marketing’s future

      When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible tomorrow — just look at the ...

      Marketing Land- 26 readers -
    • Optimizely expands its experimentation platform to OTT TV

      Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called Optimizely X OTT. It’s an expansion of what the company calls its “Experimentation Platform,” which was announced in September and saw Optimizely move beyond A/B testing for web and mobile.

      Matt Mcgee/ Marketing Land- 14 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    … March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only…

    PPC Heroin Paid Search- 11 readers -
  • CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing

    … Conversion Rate Optimization: so hot right now. (Bonus points if you got the Zoolander reference.) Currently, there are two primary approaches to conversion optimization: Radical Redesign Hypothesis-Based Iterative Testing The right approach for you depends on a number of factors. Let’s take a look at your options: Radical Redesign This is a complete overhaul of […] The post CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing appeared first on 3Q Digital. …

    3Q Digital- 19 readers -
  • A Guide to Conversion Rate Optimization Tool Categories

    I research for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your webs ...

    Ian Cleary/ RazorSocial- 13 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … is attention. If you can’t catch a user’s attention, there’s no click, there’s no landing page experience, there’s no conversion. Even worse, if you do hook your user’s attention and bring them to the landing page and then overwhelm their attention with stimuli and actionable elements all over the page, there’s no conversion. Today, I’m going to share…

    PPC Hero- 13 readers -
  • Email Marketing 101: Email Conversion Rate Optimization

    … Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email…

    Movable Ink Blogin EMail- 16 readers -
  • What distinguishes conversion optimization from good design?

    … Good design, the thinking goes, will naturally increase conversion rates. Will it? This is the “best practices” approach to optimization. It’s a practice that we stopped doing five years ago. A/B testing humbled us, demonstrating that what worked for one website often hurt another. Is conversion optimization necessary as a stand-alone industry…

    Brian Massey/ Marketing Land- 12 readers -
  • Blurb: how CRO led to a huge increase in Bookify downloads

    … Blurb (a 3Q Digital client since 2015) saw a 24.5% increase in users downloading their Bookify tool after tapping the 3Q Conversion Rate Optimization (CRO) and Decision Sciences teams to direct traffic towards Bookify (their online photo book design tool) from a specific landing page. Blurb, a self-publishing platform that enables users to create, […] The post Blurb: how CRO led to a huge increase in Bookify downloads appeared first on 3Q Digital. …

    Kelly Whalen/ 3Q Digital- 10 readers -
  • A 9-step guide to increase your landing page conversion rate

    … and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Land- 18 readers -
  • How to Make Your Website a Powerful Marketing Machine

    … said than done isn’t it? There are plenty of articles out there with great tips about turning your website into a successful marketing tool, but it requires a lot of effort to put these tips into action. What I’ve realized, quite painfully, is that you can turn your website into a marketing powerhouse, but it requires one hell of an effort. You’ve…

    Jeffbullas's Blogin How To's- 13 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … bounce rates? Do the pages deep in the funnel have high exit rates? Are your highest volume pages bringing in the lowest conversion rates? These are all things you should look for when determining where to focus your optimizations. However, these questions need to be considered in context. For example, your page may have a 90% bounce rate, so you…

    PPC Hero- 14 readers -
  • 5 A/B testing resolutions you should embrace in 2017

    …, “The best time to plant a tree was 20 years ago. The second best time is now.” So, don’t regret the time and traffic you lost — start now and let A/B testing bring you plentiful conversions in 2017! About The Author Zarget is an 'all-in-one' conversion rate optimization software. It offers a suite of analytics tools that help observe, track…

    Marketing Land- 14 readers -
  • 3 Website Hacks to Radically Improve Your Conversion Rates

    …. With an infinite number of choices literally at their fingertips, it is essential to go above and beyond to meet the wants and needs of visitors in as many ways as possible. Let me start by saying that in most cases, a website just needs a few small tweaks to boost conversion rates, as opposed to a full revamp. Regardless of what adjustments need…

    Rohan Ayyar/ Jeffbullas's Blogin Social- 14 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … tools to drive talks of growth and expansion and pulse your organic users for their ideal future products or services or features. These tools also ensure that you’re consistently exposed to your user vocabulary. This can assist you in your efforts to speak with them on their level in your ads and landing pages as well. 4. Don’t Just Measure Your…

    PPC Heroin Paid Search- 11 readers -
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