Conversion Rate Optimization

  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … shoot yourself in the foot. How do I know this? It’s great that you asked! Because I’ve tested best practices and many of them have failed. Failed! They have lost in A/B tests with varying degrees of “loss” ranging from “Oh that’s not so bad” to “Ouch. I’m sorry conversion rate. We can learn from this.” Failure #1 “Secure” Checkout Best Practice…

    PPC Hero- 4 readers -
  • 3 popular CRO tactics (that can backfire terribly)

    … Conversion rate optimization (CRO) is an easy enough idea to understand. You perform tests, measure activity, and then choose a winner based on the results. Unfortunately, many popular CRO tactics can actually hurt your business if not done correctly. In this post, I’m going to share three such tactics — and show you how they can backfire…

    Marketing Land- 6 readers -
  • Weird Science: A Lesson in Failed Experiments

    … October 17, 2016 Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $40.716129. If our campaign is limited by budget and we raise our budget, we will no longer…

    PPC Heroin Paid Search- 6 readers -
  • Recounting My CRO Day 5-Second Showdown

    … October 13, 2016 #CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head…

    PPC Hero- 6 readers -
  • Major product launch: what does Optimizely X mean for CRO?

    … Last month, I attended the annual Opticon conference hosted by Optimizely, a leading CRO platform that provides brands with website and mobile A/B testing and personalization technology. At the conference, Optimizely made the long-awaited announcement that they were launching Optimizely X, a unified platform that enables businesses to “Experiment…

    3Q Digital- 9 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 10 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 13 readers -
  • How to Write Blog Posts that Increase Conversion Rate?

    … You’ve started a great blog and you’re really happy with the look, layout, and content and the traffic is starting to pour in. What’s everybody’s next question? How do I convert that traffic into real leads? These 8 tips are sure to help you increase that conversion rate. Know your audience Before you write a single word it is important…

    Blogtrepreneurin Content How To's- 12 readers -
  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 6 readers -
  • 7 tips to generate more leads on mobile devices

    … not work the next — so don’t be afraid to test new ideas, challenge “best practices” and continue to adapt and evolve alongside your mobile customers. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Abraham Nord is a Conversion Improvement…

    Marketing Land- 9 readers -
  • Role of a PPC Expert in Web Development

    … accounts are facing two issues; High CPCs and Low Conversion Rates. For both of these problems, there is one reason; Landing Page While there are many great resources written by top industry experts to address these issues so I won’t waste your time by twisting that stuff into my own words. Instead, I were trying to find the missing link why…

    Blogtrepreneurin SEO- 15 readers -
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