Conversion Rate Optimization

    • A 9-step guide to increase your landing page conversion rate

      Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy. What we’ve noticed over our more than 30 years of experience in the industry is that one of the biggest challenges ...

      Marketing Land- 16 readers -
    • 5 A/B testing resolutions you should embrace in 2017

      A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing softwar ...

      Marketing Land- 13 readers -
    • How to Make Your Website a Powerful Marketing Machine

      Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de rigueur and most businesses have jumped on board this money spinner of an idea, and why not? With consumers doi ...

      Jeffbullas's Blogin How To's- 12 readers -
  • Blurb: how CRO led to a huge increase in Bookify downloads

    … Blurb (a 3Q Digital client since 2015) saw a 24.5% increase in users downloading their Bookify tool after tapping the 3Q Conversion Rate Optimization (CRO) and Decision Sciences teams to direct traffic towards Bookify (their online photo book design tool) from a specific landing page. Blurb, a self-publishing platform that enables users to create, […] The post Blurb: how CRO led to a huge increase in Bookify downloads appeared first on 3Q Digital. …

    Kelly Whalen/ 3Q Digital- 9 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    … February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your…

    PPC Hero- 13 readers -
  • 3 Website Hacks to Radically Improve Your Conversion Rates

    …. With an infinite number of choices literally at their fingertips, it is essential to go above and beyond to meet the wants and needs of visitors in as many ways as possible. Let me start by saying that in most cases, a website just needs a few small tweaks to boost conversion rates, as opposed to a full revamp. Regardless of what adjustments need…

    Rohan Ayyar/ Jeffbullas's Blogin Social- 13 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing…

    PPC Heroin Paid Search- 11 readers -
  • 8 Proven Ways to Skyrocket Your Website’s Conversion Rate

    … now what? Good news. You don’t have to remain stuck with a terrible conversion rate. With just a few tweaks, you can start seeing immediate improvements. Suddenly you’ll go from being a door-to-door evangelist, with no conversions, to being a cult leader (of sorts), where you can’t keep people away. Here are 8 ways to increase the conversion rate…

    Jeffbullas's Blog- 23 readers -
  • Optimization Across the User Journey: the intersection of SEM and CRO

    … One of the biggest areas of opportunity for digital marketers today is also one of the toughest areas to master: optimization across the entire user journey. As we all know, this isn’t easy to do. Many feel it’s unreachable for their marketing organization, assuming that it requires pricey infrastructure, niche expertise in too many different […] The post Optimization Across the User Journey: the intersection of SEM and CRO appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 11 readers -
  • 6 Digital Marketing Strategies You Need To Know

    … of online shoppers who begin their product information searches on all of the other search engines combined (34%). I learned this from Benjamin Spiegel’s presentation called “SEO for Ecommerce – What You Need To Know.” Benjamin then proceeds to explain how to “win on Amazon” by sticking to three main SEO principles. For someone that’s relatively…

    PPC Heroin Paid Search SEO EMail- 29 readers -
  • The Ultimate Online Marketing Guide for Small Businesses

    …This comprehensive list of resources is designed to help small businesses navigate the ever-changing world of online marketing. This online marketing guide will answer your questions about ranking on search engines, increasing conversion rates, and growing your presence on social media. See how much easier your marketing process can be with the help of these […]…

    Inklyo- 13 readers -
  • 7 High-Converting Landing Page Examples for Your Personal Swipe File

    … to offer a friendly transition – we marketers generally speak of converting audience members into paying customers. Truth be told, there are few digital marketing areas where conversion is more commonly (and passionately) talked about than landing pages. Just as other missionaries based their preaching efforts off of Livingstone’s actions to achieve…

    Jeffbullas's Blog- 25 readers -
  • 6 Components of A Successful CRO Program

    …? These are just a handful of questions we take into consideration when performing our heuristic analysis. As you can see, we take a look at every aspect of the site or landing pages. Our team also looks at lead-generation and e-commerce specific questions depending on the client. These questions are meant to be guidelines so can ensure we’re performing…

    PPC Heroin Paid Search- 16 readers -
  • Measure your CRO impact: what, how, and when to test

    … How do you measure the impact of your Conversion Rate Optimization program? This actually falls cleanly into two phases: measuring a test and measuring/monitoring post-test results. Let’s dive into what should happen in each phase. Measuring a test The most obvious way to measure the impact of your CRO program is to have a lot […] The post Measure your CRO impact: what, how, and when to test appeared first on 3Q Digital. …

    3Q Digitalin How To's- 12 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 13 readers -
  • Can Content Improve Your Conversion Rate?

    …-> Target audience! However, there has recently been quite a shift away from a strictly SEO approach to conversion to a more customer-focused one – especially when it comes to B2C campaigns. “Content [should be] written with a clear vision of what must be conveyed to the reader, built through understanding their pain points (mainly B2B…

    Search Engine Watchin Content- 4 readers -
  • 5 effective ways to improve your website’s checkout conversion rate

    … The Author Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Land- 23 readers -
  • CRO for PPC: Back to the Basics

    … To Tweet How do I test? You need to test your landing pages to ensure you’re giving users exactly what they need to make a decision. There are a few different types of tests you can run. A/B Tests An A/B test involves one change to your page. This could be a number of different things. For example, you could change the headline, add testimonials…

    PPC Heroin Paid Search- 19 readers -
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