Conversion Strategies

  • How To Color Your Website And Influence Conversion!

    … trust and authority, and it’s soothing and calming. Some cultures tie it with strength, while others see it as safe and divine. It’s worth noting that the most popular social platform in the world, Facebook, is blue. The reason is quite simple: it symbolizes trust, loyalty, transparency and sometimes power. Website designers often use blue in call…

    Jon Correll/ conversionvoodoo.com- 12 readers -
  • Your Definitive Guide To Customer Acquisition

    … that there are many different ways that lead to the same end goal of customer acquisition. How do you choose the right strategy? First, you have to know you target audience. Next, you have to know how they’ll make their way through your sales funnel. Do some research on both your audience and your customer acquisition funnel before you create your…

    Jon Correll/ conversionvoodoo.comin EMail- 17 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 35 readers -
  • eCommerce Conversion Rates, Stats and Best Practices For 2016

    … For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift. In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016. First, let’s look at the average eCommerce conversion rates (the percentage of people who take…

    Jon Correll/ conversionvoodoo.com- 20 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … or video. Consider and evaluate pay-per-click options. You want to continue to test and refine your landing page and your channels to improve your conversion rate optimization. #7: Track and Measure Data Your successful customer acquisition plan depends on constantly testing and measuring your data. Set up your data collection well in advance…

    Jon Correll/ conversionvoodoo.com- 13 readers -
  • How To Use Landing Pages To Increase Email Subscribers

    … to use landing pages to increase email subscribers. If you haven’t been using your landing pages to drive your email list, you might wonder about their purpose. And, perhaps you haven’t even looked at your conversion rate. So, first, let’s uncover some information about landing page conversion rates. Conversion Rates Uncovered With the average landing…

    Jon Correll/ conversionvoodoo.comin EMail How To's- 22 readers -
  • How To Convert Web Visitors Using Website PopUps

    … to action right in front of them with your website popup. The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals. In this article, we look at how to convert web visitors using website popups. Leverage the Exit Popup You can grab…

    Jon Correll/ conversionvoodoo.comin EMail How To's- 20 readers -
  • Why Good Content Is Key To Conversion

    … you more and keep your brand top of mind. Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content. Combine with your social media strategy for added influence. Establish your company as a brand leader. Build brand awareness. Generate leads, thus increasing conversions…

    Jon Correll/ conversionvoodoo.comin Content- 23 readers -
  • 7 Ways You Can Build An Irresistible CTA On Your Landing Page

    … person’s fold – think desktop – isn’t another person’s fold – think mobile. And, some landing page experts have found that placing the CTA farther down the page doesn’t really affect conversions. What’s important to note here, is that if you decide to move your CTA around, do some testing to learn what works for you. What does matter when it comes…

    Jon Correll/ conversionvoodoo.com- 14 readers -
  • 4 Ways To Squeeze More Profit Out Of Your Website

    …. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink? Offering free shipping will improve your conversion rate. You just have to be careful that it doesn’t attack your profit margins. Here’s how: Before you offer free shipping, establish a reference point. Know what your…

    Jon Correll/ conversionvoodoo.comin SEO- 22 readers -
  • Where To Find Stock Images To Optimize Landing Page Conversion

    …. Photocase prides itself for offering stock photography for people who don’t want typical stock photos. Other Options for Images The best option remains to take your own photos. This leads to images that help optimize landing page conversion rates. If the thought of taking your own photos sends you running for the hills, we’ve got some tips…

    Jon Correll/ conversionvoodoo.com- 26 readers -
  • Why Visitor Engagement is Critical Conversion Optimization

    … You have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits. Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your…

    Jon Correll/ conversionvoodoo.com- 25 readers -
  • 7 Landing Page Musts to Increase Your Conversion Rates

    … Did you know that all landing pages are web pages, but not all web pages are landing pages? If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page: Exists to persuade your customer to take an action. Captures…

    Jon Correll/ conversionvoodoo.com- 14 readers -
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