Conversion Tracking

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, usability and UX possess different meanings. Improving the usability on your website has to do with making it easy for the online visitor to navigate your site by simplifying the booking process and providing ‘straight to the point’ information. On the other hand, providing a great UX is focused on creating a meaningful connection with the online…

    Melody Ciria/ E-Marketing Associatesin Content- 12 readers -
  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 18 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 6 readers -
  • A seven step B2B AdWords tracking audit

    … Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts…

    Pauline Jakober/ Search Engine Watchin Paid Search- 13 readers -
  • How to Maximize Facebook Lead Ads

    … Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilize them. Lead ads allow brands to auto-populate forms being filled out by users—for purposes including events, newsletters, offers or requests for further information—with details those users have…

    David Cohen/ AllFacebookin Social Facebook How To's- 18 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … do any of this, either-and you won't know which marketing efforts are working and which aren't.You want to know the conversions from these pages. You also want to measure (and improve) the conversions from these pages. Every page needs to be doing some work to move visitors closer to a sale. Most of us don't have e-commerce sites, but we all have…

    Search Engine Guide- 6 readers -
  • Improve your PPC in just 25 minutes this week

    …. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages. (Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed). One account we inherited…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 22 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 24 readers -
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