Conversion Tracking

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … sales and marketing channel for increasing direct bookings. Don’t be everything to everyone, instead focus on who your target audience is and provide value and an unparalleled user experience that makes booking convenient and effortless. Follow these 5 simple steps to boost your site’s conversion rate and be well on your way to driving more direct…

    Melody Ciria/ E-Marketing Associatesin Content- 10 readers -
  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 15 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 6 readers -
  • A seven step B2B AdWords tracking audit

    … Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts…

    Pauline Jakober/ Search Engine Watchin Paid Search- 12 readers -
  • How to Maximize Facebook Lead Ads

    … already provided to Facebook, such as names and email addresses. In January, the social network added context cards, the carousel ads format and availability on desktop to Lead Ads, and those improvements were joined in March by video, duplicate forms, new customer-relationship-management partners, customizable disclaimers and availability…

    David Cohen/ AllFacebookin Social Facebook How To's- 15 readers -
  • Improve your PPC in just 25 minutes this week

    … you see any irrelevant or very broad terms that are spending tons of dough? If so, negate those. We audited a PPC account once that was spending $1,000 a day on broad ‘jeans’ themed keywords, and it had a terrible conversion rate, as you might imagine. Search terms coming in included many instances of jeans. So we negated the exact match for ‘jeans…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 22 readers -
  • Facebook Conversion Pixel Changes: What Marketers Need to Know

    … conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you. What do you think? Have you tried the new Facebook pixel yet? What is your experience with using Facebook ads to drive conversions? Share your thoughts in the comments below! What marketers need do know about the latest Facebook conversion pixel changes. Tags: andrea vahl, conversion pixel, conversion tracking, facebook, facebook ad report, facebook pixel …

    Andrea Vahl/ Social Media Examinerin Social Facebook- 20 readers -
  • How Your Website can Compete with OTA’s

    … one another. Hoteliers must do something to make their online presence known. If you don’t have a website, then you’re already behind and should start developing one immediately along with a multi-platform campaign. If you do have a site then there are some methods to better connect with and attract guests. Overall Site Your site as a whole should…

    E-Marketing Associatesin Social SEO Content Google How To's- 23 readers -
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