Conversion Tracking

    • Thoughts About PPC Conversion Tracking

      April 24, 2017 Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking.

      PPC Heroin Affiliate Paid Search- 12 readers -
    • How To Migrate To Google Tag Manager

      April 26, 2017 Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site’s source code. It makes it a fantastic resource for marketers. It can help them implement tags on their own without relying on limited developer resources.

      Jacob Fairclough/ PPC Heroin Google How To's- 12 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 13 readers -
  • LinkedIn Adds Conversion Tracking

    … is available via LinkedIn’s ad management software, as well as via LinkedIn Certified Marketing Partners 4C and AdStage. LinkedIn tested conversion tracking with some 200 advertisers, finding that their cost per conversion fell by an average of 21 percent during July and August, Glass told Johnson, adding that the professional network is “close…

    David Cohen/ Inside Facebook- 21 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 6 readers -
  • A seven step B2B AdWords tracking audit

    … Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts…

    Pauline Jakober/ Search Engine Watchin Paid Search- 17 readers -
  • How to Maximize Facebook Lead Ads

    … to their websites. Use lookalike audiences to target people similar to your best customers. Choose well art-directed imagery that has a strong focal point, uses depth of space and is thoughtfully composed. Use context cards—which appear after users click call-to-action buttons on your ad—to provide detailed information about exactly what…

    David Cohen/ AllFacebookin Social Facebook How To's- 21 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … do any of this, either-and you won't know which marketing efforts are working and which aren't.You want to know the conversions from these pages. You also want to measure (and improve) the conversions from these pages. Every page needs to be doing some work to move visitors closer to a sale. Most of us don't have e-commerce sites, but we all have…

    Search Engine Guide- 6 readers -
  • Improve your PPC in just 25 minutes this week

    …. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages. (Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed). One account we inherited…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 23 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 25 readers -
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