Conversion Tracking

  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 12 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 5 readers -
  • A seven step B2B AdWords tracking audit

    … Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts…

    Pauline Jakober/ Search Engine Watchin Paid Search- 7 readers -
  • How to Maximize Facebook Lead Ads

    … application-programming interface or a third-party CRM system to get your leads immediately. Schedule Lead Ad campaigns to run while your business is operating, and use custom questions to learn the best times to follow up with potential customers. Use conversion tracking and conversion lift studies to determine which elements of your campaigns were the most successful. Advertisers: What have your experiences been like with Facebook Lead Ads? …

    David Cohen/ AllFacebookin Social Facebook How To's- 13 readers -
  • Improve your PPC in just 25 minutes this week

    …. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages. (Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed). One account we inherited…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 18 readers -
  • Facebook Conversion Pixel Changes: What Marketers Need to Know

    … conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you. What do you think? Have you tried the new Facebook pixel yet? What is your experience with using Facebook ads to drive conversions? Share your thoughts in the comments below! What marketers need do know about the latest Facebook conversion pixel changes. Tags: andrea vahl, conversion pixel, conversion tracking, facebook, facebook ad report, facebook pixel …

    Andrea Vahl/ Social Media Examinerin Social Facebook- 17 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 20 readers -
Get the top posts daily into your mailbox!
More from around the web