Conversion Tracking

  • Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters

    … November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan to implement…

    PPC Heroin Twitter- 8 readers -
  • The New AdWords Report That Will Change Your PPC Plans

    … to a click or conversion. Much to my chagrin, this feature was rescinded back in 2015 and hasn’t been its old self since. Following these changes, many of us have adapted to what we can’t see, to the fact that frequency caps are a bit of a trial and error process, or something obtained from Google Analytics reporting (which may or may not be consistent…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • AdWords Global Site Tag Implementation Guide

    … their conversion or remarketing tags yet. Do not remove any current remarketing tags since Google has not released how the global site tag will change the remarketing audience process. If you need to create a new conversion action or would rather update your conversion tagging sooner than later, use the below guide as a reference. Implementation Guide Step…

    PPC Heroin Paid Search- 11 readers -
  • Tracking Click Events In Google Tag Manager

    … June 7, 2017 Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well. In this article, we’ll tackle a scenario in which we track click events on a webpage. Tracking click events is helpful for sites that don’t have separate confirmation pages. Events…

    Jacob Fairclough/ PPC Heroin Google- 16 readers -
  • How To Migrate To Google Tag Manager

    … anywhere near an exhaustive resource. We’ve also skipped over quite a few of the technical details. The resources below go into even further details and may be used as a guide for specific issues and advanced features. Simo Ahava – Google Tag Manager Articles LunaMetrics – Google Tag Manager Recipes Google – Google Tag Manager Help Center …

    Jacob Fairclough/ PPC Heroin Google How To's- 21 readers -
  • Thoughts About PPC Conversion Tracking

    … April 24, 2017 Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 22 readers -
  • LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 28 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 9 readers -
  • A seven step B2B AdWords tracking audit

    … Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts…

    Pauline Jakober/ Search Engine Watchin Paid Search- 27 readers -
  • How to Maximize Facebook Lead Ads

    … in the Ads Create Tool. Far more details on Facebook’s Lead Ads tips are available here, and highlights follow: When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value. Advertisers should add the Facebook pixel…

    David Cohen/ AllFacebookin Social Facebook How To's- 26 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … do any of this, either-and you won't know which marketing efforts are working and which aren't.You want to know the conversions from these pages. You also want to measure (and improve) the conversions from these pages. Every page needs to be doing some work to move visitors closer to a sale. Most of us don't have e-commerce sites, but we all have…

    Search Engine Guide- 7 readers -
  • Improve your PPC in just 25 minutes this week

    …. As part of your PPC revamp strategy, you’re going to want to follow the money, and that means first understanding if the conversion tracking is set up correctly on those pages. (Note: getting this right can turn into a big task quickly, but this five-minute version is simply for verification, then you can fix as needed). One account we inherited…

    Pauline Jakober/ Search Engine Watchin Affiliate Paid Search- 25 readers -
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