Conversions

    • Email Marketing 101: Email Conversion Rate Optimization

      Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email recipients who clicked on a link ...

      Movable Ink Blogin EMail- 16 readers -
    • 6 Easy Tactics to Transform Your Visitors into Customers

      Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit.

      Lawrence Tam- 15 readers -
  • These Metrics Will Help You Master Lead Attribution

    … I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score. Even though I couldn’t relish…

    The Content Strategist- 15 readers -
  • 10 Ways To Make Your Lead Generation Website Convert On The First Visit

    … How To Build A Website For Maximum Conversions E-commerce websites are designed for conversion as if their lives depended on it — which they do, since without online revenue, e-commerce businesses are out of business. For companies with lead generation websites, it’s a different story. Conversion optimization is one priority among many…

    Lawrence Tam/ Lawrence Tam- 30 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • 7 Tips To Create Call-To-Action Buttons That Get Clicked

    … be signing up for your newsletter, trying your product in a free trial, or making a purchase. CTA buttons can take on different shapes depending on the style of your website and the goals of the page in question. But all CTA buttons have one thing in common – they’re here to get your visitors clicking and completing a conversion on your page. Here are 7…

    Rise to the Top- 61 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 42 readers -
  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    …: For many advertisers, extending Facebook campaigns to Audience Network can lead to a more efficient overall campaign. On average, these advertisers see a 12 percent increase in conversions for website campaigns and a 17 percent increase in installs for mobile application campaigns. Visa is one such company—it successfully promoted awareness…

    David Cohen/ AllFacebookin Social- 15 readers -
  • The Content Marketer’s Guide to Lead Generation

    … According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue…

    Jordan Teicher/ The Content Strategistin Content- 18 readers -
  • 8 Tips for Making this Your Best Year Yet for Amazon FBA Sales

    … Stephen Smotherman truly is a success story worth following. You’ve probably seen his guest posts (#1 and #2) on the Marketing Words blog before. I’ve invited him back once again to answer some questions and provide you with a bucket load of solid info to take you into the new year. Welcome Stephen! STEPHEN: Thanks, Karon, for asking me to do…

    Karon Thackston/ Marketing Words Blog- 26 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 30 readers -
  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 21 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … your best customers to provide feedback. Try actively incentivizing them with coupon codes, discounts and other simple rewards. Encourage social media reviews: Social media reviews are among the most powerful reviews you can receive. This includes both formal reviews, such as a rating on your Facebook business page, as well as casual and organic…

    AllFacebookin Social Facebook How To's- 21 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
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