• Influencer Marketing: The End of Bad Ads

      Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television breaks for nationally televised sporting events.

      AllFacebookin Twitter- 16 readers -
    • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

      LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...

      David Cohen/ Inside Facebook- 17 readers -
  • Mobile Devices Driving Longer Holiday Shopping Season

    …, particularly when it comes to pre-purchase research. However as much as Cyber Monday is expanding, there’s a broader trend toward a much longer sale period. According to trend data, traffic and conversions in 2015 were highest from Nov. 23 through Dec. 14, and with longer marketing campaigns, 2016 is likely to show similar trends with regard to expanded…

    AllFacebook- 8 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 13 readers -
  • The Attribution Challenge in Social

    … discussing how TV’s power is in decline, but social will only occupy a higher space in marketers’ plans if it can tackle larger questions about attribution, measurement and analytics. Social needs to demonstrate what marketers are getting with their investment and how those campaign metrics ultimately drive growth to their bottom line. Doing so means…

    AllFacebookin Social Facebook- 11 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 15 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … notifications result in conversions. Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Facebook Audience Network Updates Coming

    … of the social network. Jakubowski wrote in a blog post that quality ads and insights garnered from advertisers’ conversion signals will drive changes that will be introduced to Facebook Audience Network in the coming months, adding: One way we optimize for real outcomes is through the signals advertisers send us. Over the past year, we have seen…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … that they tell other consumers about making a purchase. In summary, influencing buyers and gaining social referrals can be achieved using the above tactics, but customer service and the target customer base play a major role in the success of any business. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 8 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … sales and marketing channel for increasing direct bookings. Don’t be everything to everyone, instead focus on who your target audience is and provide value and an unparalleled user experience that makes booking convenient and effortless. Follow these 5 simple steps to boost your site’s conversion rate and be well on your way to driving more direct…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 8 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 9 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    … Marketers and retailers have been trying to push social commerce on social media users. Many see it as the next wave for social marketing, as it allows connection with customers, increased opportunities for conversion and instant purchases. However, millennials–whose buying power is expected to reach $200 billion by 2017–aren’t biting…

    AllFacebookin Social- 22 readers -
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