Conversions

    • Does Long-Form Content Still Get Worthwhile Results?

      We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research and case studies have pointed to the fact that this longer format has positive effects o ...

      Blog Tyrant- 11 readers -
  • 7 Optimization Strategies to Use on Every Product Page

    … If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're…

    Search Engine Guidein SEO- 16 readers -
  • 6 Ways to Make Your Blog More Beautiful (and Effective)

    … Even the best content runs into trouble when the blog it’s on is so ugly that readers leave before giving it a chance. The good news is that there are lots of ways we can spruce up our blogs in order to make them more appealing, effective and engaging by taking advantage of plugins, tools and some little tricks of the trade. It’s amazing what…

    Blog Tyrantin Blogging- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 5 Tips on Writing Marketing Content that Drives Business Value

    … good to keep an eye on the marketing copy at first. This isn’t a radical idea with no oversight, it’s just a reminder to favor the “hands off” approach whenever possible. Tip #3: Focus on Conversion Likes and views are great, but a business can’t survive just by being popular. Measure the success of marketing materials based on how well…

    Marketing Technology Blogin Content- 21 readers -
  • Validate Your Social Media Strategy Against this 8-Point Checklist

    Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your peop ...

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … can also generate new leads and improve revenue – which should be the common goal at the end of the day. At Search Engine Journal and numerous other blogs that I work with, I’ve been testing various ways to turn that traffic into either a sign-up or get them deeper into the sales conversion funnel. Here are five of my tips to convert your blog…

    Loren Baker/ Growmap- 27 readers -
  • 6 Easy Tactics to Transform Your Visitors into Customers

    …. To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible for visitors. There are a plethora of innovative ideas that has been tried and tested by various e-commerce companies seeking success. In this article, I bring to you some of the time-tested ideas…

    Lawrence Tam- 22 readers -
  • Email Marketing 101: Email Conversion Rate Optimization

    … Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email…

    Movable Ink Blogin EMail- 30 readers -
  • These Metrics Will Help You Master Lead Attribution

    … to create “wins” for our department and company at large. Most recently, we’ve paid close attention to lead attribution. Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Rules…

    The Content Strategist- 23 readers -
  • 10 Ways To Make Your Lead Generation Website Convert On The First Visit

    … How To Build A Website For Maximum Conversions E-commerce websites are designed for conversion as if their lives depended on it — which they do, since without online revenue, e-commerce businesses are out of business. For companies with lead generation websites, it’s a different story. Conversion optimization is one priority among many…

    Lawrence Tam/ Lawrence Tam- 42 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • 7 Tips To Create Call-To-Action Buttons That Get Clicked

    … A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. Call-to-action (CTA) buttons are critical for your landing pages and website. They guide visitors towards the goal of the page – which can…

    Rise to the Top- 74 readers -
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