• The Most Important Thing in Marketing Isn’t VR or AI

    In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

    AllFacebook- 4 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … notifications result in conversions. Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps…

    David Cohen/ AllTwitterin Social Facebook- 5 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced…

    Inside Facebookin Social- 6 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 6 readers -
  • Twitter Introduces Website Conversions Objective

    With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S.

    David Cohen/ AllFacebook- 8 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 11 readers -
  • Tumblr Adding Affiliate Links, via VigLink

    … Tumblr followed July’s introduction of ads across users’ blogs with an announcement Thursday that it will add affiliate links. The new feature was announced in a question-and-answer-style post: In a couple of weeks, we’re going to start adding something called “affiliate codes” to links on Tumblr that don’t already have one. Questions…

    David Cohen/ Inside Facebookin Affiliate Social- 9 readers -
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