• 6 Ways to Make Your Blog More Beautiful (and Effective)

      Even the best content runs into trouble when the blog it’s on is so ugly that readers leave before giving it a chance. The good news is that there are lots of ways we can spruce up our blogs in order to make them more appealing, effective and engaging by taking advantage of plugins, tools and some little tricks of the trade.

      Blog Tyrantin Blogging- 8 readers -
  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 15 readers -
  • 5 Tips on Writing Marketing Content that Drives Business Value

    …. In the end, if a campaign gets enough people to convert to paying customers, it works. End of story. Tip #4: Ask Questions People these days expect to be included in the conversation. When a brand markets to them by telling them what to do, they may react with annoyance. Rather than taking on a voice of authority, try speaking to potential customers…

    Marketing Technology Blogin Content- 20 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … can also generate new leads and improve revenue – which should be the common goal at the end of the day. At Search Engine Journal and numerous other blogs that I work with, I’ve been testing various ways to turn that traffic into either a sign-up or get them deeper into the sales conversion funnel. Here are five of my tips to convert your blog…

    Loren Baker/ Growmap- 26 readers -
  • 6 Easy Tactics to Transform Your Visitors into Customers

    …. To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible for visitors. There are a plethora of innovative ideas that has been tried and tested by various e-commerce companies seeking success. In this article, I bring to you some of the time-tested ideas…

    Lawrence Tam- 22 readers -
  • Email Marketing 101: Email Conversion Rate Optimization

    … Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email…

    Movable Ink Blogin EMail- 28 readers -
  • These Metrics Will Help You Master Lead Attribution

    … to create “wins” for our department and company at large. Most recently, we’ve paid close attention to lead attribution. Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Rules…

    The Content Strategist- 23 readers -
  • 10 Ways To Make Your Lead Generation Website Convert On The First Visit

    … How To Build A Website For Maximum Conversions E-commerce websites are designed for conversion as if their lives depended on it — which they do, since without online revenue, e-commerce businesses are out of business. For companies with lead generation websites, it’s a different story. Conversion optimization is one priority among many…

    Lawrence Tam/ Lawrence Tam- 42 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • 7 Tips To Create Call-To-Action Buttons That Get Clicked

    … be signing up for your newsletter, trying your product in a free trial, or making a purchase. CTA buttons can take on different shapes depending on the style of your website and the goals of the page in question. But all CTA buttons have one thing in common – they’re here to get your visitors clicking and completing a conversion on your page. Here are 7…

    Rise to the Top- 72 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … a total community approach, you’ll identify and enlist the help of every stakeholder and include them in your approach to how customers will be engaged. You can co-create the customer experience and then scale it to apply to every touchpoint in the buyer’s journey. Data will provide the depth of insight you need to see your total community…

    AllFacebookin Social Facebook Twitter- 58 readers -
Get the top posts daily into your mailbox!
More from around the web