• How to Optimize Your Old Content For New Conversions

      I have produced a lot of content over the years. While I do my best to make most of it as much as I can, that isn't always possible. Sometimes a topic has a specific shelf life, sometimes it is more timely and other times it just outgrows its usefulness as things in the industry change. Given how long I have been working in this field, there is quite a lot of old content that i ...

      Ann Smarty/ Basic Blog Tipsin Content How To's- 7 readers -
    • Low Conversion Rates? This Might Be Your Problem

      After pouring time, money, and energy into designing a website and landing pages for your products, low conversion rates can be extremely frustrating. Even more frustrating, the cause of low conversion rates isn't always obvious. Distractions and Conversion Rates Today's online experience is often noisy.

      Search Engine Guide- 4 readers -
  • Does Long-Form Content Still Get Worthwhile Results?

    … or conversions on things like landing pages. Here on Blog Tyrant, for example, we saw a huge increase in subscribers when we switched from a short free video to a 10,000-word free guide. This could be because people like the “value” of a long form eBook, or because they prefer it to a free video. Either way, it’s an interesting indicator. One of my…

    Blog Tyrant- 11 readers -
  • 7 Optimization Strategies to Use on Every Product Page

    … doing. Why Product Pages Are So Important So what is it about product pages that make them so crucial for a search optimization and conversion optimization strategy? Online real estate. Unless you have only one specialty item, it's likely that you have multiple product pages to work with. Each new product page is another piece of online real…

    Search Engine Guidein SEO- 16 readers -
  • 6 Ways to Make Your Blog More Beautiful (and Effective)

    … what a few cosmetic changes can do for your blog’s performance and your readers’ satisfaction. Oh, and make sure you read to the end if you’re feeling really brave! How to make your blog more beautiful If your blog is hosted on WordPress you’ll probably find this list is a bit more tailored to you. That being said, I’ve tried to include some other…

    Blog Tyrantin Blogging- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … isn’t a great approach either. If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. In this e-book, we’ll look at how you can strike the perfect balance…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 5 Tips on Writing Marketing Content that Drives Business Value

    … Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks…

    Marketing Technology Blogin Content- 21 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … For many looking to step up their online marketing strategy, blogging is essential to getting your brand further recognized as an industry leader and improve how you engage with your audience. Maintaining a blog helps boost traffic for your website and develop a more meaningful relationship with your customers. But if done right, blog traffic…

    Loren Baker/ Growmap- 27 readers -
  • 6 Easy Tactics to Transform Your Visitors into Customers

    … that will help you to increase conversion on your website and earn money. 1. Make Buying Irresistible How do you make buying irresistible? Well, by placing the Add to Cart button right in front of your customer’s reach. Many customers are put off when they cannot find an ‘Add to Cart’ Button. Having this button in front helps them to easily make…

    Lawrence Tam- 22 readers -
  • Email Marketing 101: Email Conversion Rate Optimization

    … Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email…

    Movable Ink Blogin EMail- 30 readers -
  • These Metrics Will Help You Master Lead Attribution

    … I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score. Even though I couldn’t relish…

    The Content Strategist- 23 readers -
  • 10 Ways To Make Your Lead Generation Website Convert On The First Visit

    … How To Build A Website For Maximum Conversions E-commerce websites are designed for conversion as if their lives depended on it — which they do, since without online revenue, e-commerce businesses are out of business. For companies with lead generation websites, it’s a different story. Conversion optimization is one priority among many…

    Lawrence Tam/ Lawrence Tam- 42 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 26 readers -
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