Conversocial

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 21 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 17 readers -
  • How to Deliver High-Quality Social Customer Service (Report)

    … Earlier this week, we examined how consumer attitudes have changed when it comes to social customer service. However, businesses face significant challenges developing strategies for delivering the quality of service consumers expect. According to a report from Conversocial, customer-service requests have more than doubled on Twitter over…

    AllFacebookin Social Twitter How To's- 12 readers -
  • Consumers Expect More From Social Customer Service (Report)

    … Despite the evidence that social is not the best way to get customer service, consumers still turn to social channels to communicate with brands. However, the time of dismissing their concerns and directing them to a phone number has passed. According to a new report, from Conversocial, it’s time for businesses to be proactive and meet…

    AllTwitterin Social- 15 readers -
  • Social Media’s Marked Effect on Customer Experience

    … why consumers love social media so much? It gives them the ability to ask questions and leave feedback in a public forum where your response is on display for everyone to see — and believe me, other customers are watching closely. A study from Conversocial found that 88% of consumers are less likely to buy from a brand that has unanswered customer…

    Marketing Technology Blog- 21 readers -
  • F8 2016: Bots for the Messenger Platform Are Here

    … As expected, one of the highlights of Facebook’s F8 global developers’ conference in San Francisco Tuesday was the introduction of bots for its Messenger application. Vice president of messaging products David Marcus provided details on Facebook’s new Messenger Platform (Beta), which gives developers the ability to create bots, along…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
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