Conversocial

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 25 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    … customer service. According to Conversocial‘s report, 54 percent of survey respondents prefer to access customer service through new channels like SMS and social, which is a continuation of the trend toward digital-first customer service. This is good for brands since it increases the number of queries addressed per hour compared with email and phone…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    … Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set…

    David Cohen/ AllTwitterin Twitter- 19 readers -
  • How to Deliver High-Quality Social Customer Service (Report)

    … Earlier this week, we examined how consumer attitudes have changed when it comes to social customer service. However, businesses face significant challenges developing strategies for delivering the quality of service consumers expect. According to a report from Conversocial, customer-service requests have more than doubled on Twitter over…

    AllFacebookin Social Twitter How To's- 13 readers -
  • Consumers Expect More From Social Customer Service (Report)

    … Despite the evidence that social is not the best way to get customer service, consumers still turn to social channels to communicate with brands. However, the time of dismissing their concerns and directing them to a phone number has passed. According to a new report, from Conversocial, it’s time for businesses to be proactive and meet…

    AllTwitterin Social- 15 readers -
  • Social Stats Mirror New York Primary Results (Infographic)

    … Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial. The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between…

    David Cohen/ Inside Facebookin Twitter YouTube- 17 readers -
  • Social Media’s Marked Effect on Customer Experience

    … customer service and shoddy products. The statistics surrounding this new phenomenon are nothing to sneeze at: 45% of consumers share bad customer service experiences via social media Tweet This! (Dimensional Research ) 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand…

    Marketing Technology Blog- 23 readers -
  • F8 2016: Bots for the Messenger Platform Are Here

    … with access to the social network’s new Messenger Send/Receive API (application-programming interface), discovery tools and access to Wit.ai’s Bot Engine. Marcus elaborated on bots for the Messenger Platform in a Newsroom post: Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like…

    David Cohen/ AllFacebookin Social Facebook- 33 readers -
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