Conversocial

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

    Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Product manager Ian Cairns introduced the new features Tuesday in a blog post, saying that they begin rolling out Tuesday. According to Cairns, welcome messages allow businesses to greet users and set expectations for DM conversation ...

    David Cohen/ AllTwitter- 11 readers -
  • How to Deliver High-Quality Social Customer Service (Report)

    … Earlier this week, we examined how consumer attitudes have changed when it comes to social customer service. However, businesses face significant challenges developing strategies for delivering the quality of service consumers expect. According to a report from Conversocial, customer-service requests have more than doubled on Twitter over…

    AllFacebookin Social Twitter How To's- 12 readers -
  • Consumers Expect More From Social Customer Service (Report)

    …, brands need to become “socially mature.” Socially mature brands realize the value of providing customer service across all channels, particularly when it comes to mobile-first experiences. Additionally, brands should focus on letting customer service drive their social initiatives rather than marketing, and they should have dedicated customer-care…

    AllTwitterin Social- 14 readers -
  • Social Media’s Marked Effect on Customer Experience

    … why consumers love social media so much? It gives them the ability to ask questions and leave feedback in a public forum where your response is on display for everyone to see — and believe me, other customers are watching closely. A study from Conversocial found that 88% of consumers are less likely to buy from a brand that has unanswered customer…

    Marketing Technology Blog- 18 readers -
  • F8 2016: Bots for the Messenger Platform Are Here

    … are: 1-800-Flowers Bank of America Burger King/Tim Hortons Business Insider CNN eBay Expedia Fandango Great Western Railway/Conversocial HealthTap HP LivePerson Mic Operator OwnerListens Philz Coffee Poncho Rogers Salesforce Shopify Sonar Spark Central Spring Staples StubHub theScore Thrillist ToyTalk Twilio UNICEF Zalando Zendesk Zingle Readers: What uses can you think of for bots for the Messenger Platform? F8 2016: Facebook Messenger Partners …

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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