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Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience. Many of your website visitors don’t land on your home page. In fact, they usually land on your landing pages.
…, event stream processors, customer-relationship management, Web analytics, mobile, ad servers, social media campaigns, third-party ticket sales or subscriber billing systems) in one place. Visualize: Umbel’s visual interface makes it effortless to find and take action on a brand’s most valuable customers by displaying customers across silos…
… The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to your site, convert them into a customer, then retain them for as long as possible (because it is cheaper to keep existing customers than get new ones). Unfortunately, this model is starting to show its…
… performance, but also to keep content accountable and especially to reveal performance indicators that allow us to optimize performance at any given time. That model is Attract, Engage Convert. It’s like a simplified sales cycle really, because there are three essential questions that need to be answered whenever content is created with marketing intentions…