Conviction

  • Should Your Brand Take a Stance on Controversial Issues?

    … can alienate a portion of your audience, staying on the fence or avoiding issues seems like the wiser, safer play. However, choosing a stance and sticking by it can actually have far greater benefits. It Shows Your Conviction First, remember that expressing a strong opinion is a sign of conviction. It doesn’t really matter what side you land…

    Larry Alton/ Relevancein Content- 11 readers -
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