Convince And Convert

  • Hug Your Haters – Book Interview Copy

    … to immediately get your head around the digital shift and customer service as revenue driver. Q: What is the key concept behind your book? Haters are not your problem, ignoring them is. I partnered with Edison Research and conducted a massive study on the science of complaints. We found that answering a customer complaint increases customer…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • The time I spent the World Series in handcuffs

    … We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even when we really needed to do so. I’m writing this on an airplane, returning from Kansas City…

    Jay Baer/ Convince and Convertin Social- 7 readers -
  • How to Create a Content Marketing Strategy

    … conversations, not just spreadsheet mining) 6. Create a Content Execution Plan Use personas and customer conversations to determine optimal content modalities. Where and how do your audiences consume information? Understand that, depending upon the funnel stage, customers will need different types of content. Build a plan that shows what content you’ll…

    Jay Baer/ Convince and Convertin Social Content How To's- 8 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 15 readers -
  • The 12 Startups I’ve Invested In and Why

    … an investor in two venture funds/accelerators in Indiana: Gravity Ventures and Sproutbox. I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. If you have any questions about these companies, or the angel investing process, etc. please feel free to leave a comment. Related…

    Jay Baer/ Convince and Convert- 1 readers -
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