Convince And Convert

  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Interview: Jay Baer on Hug Your Haters

    … handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • The time I spent the World Series in handcuffs

    … We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even when we really needed to do so. I’m writing this on an airplane, returning from Kansas City…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • How to Create a Content Marketing Strategy

    … at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires meaningful time and effort (usually 60 days or so for us), but I sincerely hope that this presentation…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 9 readers -
  • The 12 Startups I’ve Invested In and Why

    … me thinking about how I almost never write about the work I do as a venture capitalist and advisor. It’s probably silly, but I’ve long felt that what I do in that arena isn’t particularly relevant to Convince & Convert readers (or clients), which is why information about my investing and advising is now located on the JayBaer.com site…

    Jay Baer/ Convince and Convert- 1 readers -