Convince And Convert

  • Hug Your Haters – Book Interview Copy

    … advocacy always, and in every channel. It makes a bad situation better. Conversely, not answering a customer complaint decreases customer advocacy always, and in every channel. It makes a bad situation worse. Yet, one-third of complaints are still ignored. The signature data of the book is The Hatrix, the analysis of the two main types of haters…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • The time I spent the World Series in handcuffs

    … where I gave a presentation at a digital storytelling conference, amidst a local populace fully frenzied about the Royals’ first World Series appearance since 1985. Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent…

    Jay Baer/ Convince and Convertin Social- 3 readers -
  • How to Create a Content Marketing Strategy

    … social media can help a great deal. Also recognize the many places (and many people: customers, employees, influencers) that can help you amplify your content marketing. (bonus: presentation on the difference between influencers and advocates) Remember: content is fire: social media is gasoline (click to tweet) I hope you benefit from…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 5 readers -
  • The 12 Startups I’ve Invested In and Why

    … me thinking about how I almost never write about the work I do as a venture capitalist and advisor. It’s probably silly, but I’ve long felt that what I do in that arena isn’t particularly relevant to Convince & Convert readers (or clients), which is why information about my investing and advising is now located on the site…

    Jay Baer/ Convince and Convert- 1 readers -
Get the top posts daily into your mailbox!