Convince And Convert

  • Hug Your Haters – Book Interview Copy

    …. Q: How do you describe yourself professionally? I’m the President of Convince & Convert, a New York Times best-selling author of five books, a keynote speaker, startup investor, and tequila fan. With my team of genius consultants, I help the world’s most interesting companies gain and keep more customers. Q: What are 1-3 books that inspired…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Interview: Jay Baer on Hug Your Haters

    … handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • The time I spent the World Series in handcuffs

    … Yankees made the World Series, suddenly cast in the entirely unfamiliar role of the team most of America actually wanted to win. The foils from the National League were the upstart Arizona Diamondbacks. Two friends and I split Diamondbacks’ season tickets since their inception, in 1998. My office at the time was located almost walking distance…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • How to Create a Content Marketing Strategy

    … at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires meaningful time and effort (usually 60 days or so for us), but I sincerely hope that this presentation…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 12 readers -
  • The 12 Startups I’ve Invested In and Why

    … an investor in two venture funds/accelerators in Indiana: Gravity Ventures and Sproutbox. I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. If you have any questions about these companies, or the angel investing process, etc. please feel free to leave a comment. Related…

    Jay Baer/ Convince and Convert- 1 readers -