Convince And Convert

  • Hug Your Haters – Book Interview Copy

    …. Q: How do you describe yourself professionally? I’m the President of Convince & Convert, a New York Times best-selling author of five books, a keynote speaker, startup investor, and tequila fan. With my team of genius consultants, I help the world’s most interesting companies gain and keep more customers. Q: What are 1-3 books that inspired…

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • The time I spent the World Series in handcuffs

    … Yankees made the World Series, suddenly cast in the entirely unfamiliar role of the team most of America actually wanted to win. The foils from the National League were the upstart Arizona Diamondbacks. Two friends and I split Diamondbacks’ season tickets since their inception, in 1998. My office at the time was located almost walking distance…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • How to Create a Content Marketing Strategy

    … at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires meaningful time and effort (usually 60 days or so for us), but I sincerely hope that this presentation…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 6 readers -
  • The 12 Startups I’ve Invested In and Why

    … me thinking about how I almost never write about the work I do as a venture capitalist and advisor. It’s probably silly, but I’ve long felt that what I do in that arena isn’t particularly relevant to Convince & Convert readers (or clients), which is why information about my investing and advising is now located on the JayBaer.com site…

    Jay Baer/ Convince and Convert- 1 readers -