Convince And Convert

  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • The time I spent the World Series in handcuffs

    … where I gave a presentation at a digital storytelling conference, amidst a local populace fully frenzied about the Royals’ first World Series appearance since 1985. Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • How to Create a Content Marketing Strategy

    … at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires meaningful time and effort (usually 60 days or so for us), but I sincerely hope that this presentation…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -
  • 4 Surefire Ways You Can Create An Indispensable Brand

    … Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point Baer made has far deeper meaning than I’d initially realized…

    Ronell Smith/ AuthorityLabs- 9 readers -
  • The 12 Startups I’ve Invested In and Why

    … an investor in two venture funds/accelerators in Indiana: Gravity Ventures and Sproutbox. I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. If you have any questions about these companies, or the angel investing process, etc. please feel free to leave a comment. Related…

    Jay Baer/ Convince and Convert- 1 readers -
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