Convince And Convert

  • Hug Your Haters – Book Interview Copy

    … advocacy always, and in every channel. It makes a bad situation better. Conversely, not answering a customer complaint decreases customer advocacy always, and in every channel. It makes a bad situation worse. Yet, one-third of complaints are still ignored. The signature data of the book is The Hatrix, the analysis of the two main types of haters…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -