Cookie Stuffing

  • 4 Ways to Combat Growing Display Advertising Fraud

    … site visits to outright cookie stuffing, display advertising fraud has led to $7.5 billion in wasted ad expenditures. Also to blame are poorly aligned incentives between the clients and the agencies that place media on their behalf (who are paid a percentage of the spend for many of these fraudulent impressions). Agencies will often send…

    Robert Glazer/ Relevancein Display- 23 readers -
  • The Many Faces Of Programmatic Ad Fraud

    …, for example, but is no way related to Facebook’s actual ad inventory. After all, any Facebook user could tell you that there are no 300×250 or 728×90 banner placements. But with ad injection, inventory can be created on premium websites out of thin air. • Cookie Stuffing: The practice of cookie stuffing is nothing new to the world of online advertising…

    Ratko Vidakovic/ Marketing Landin Display- 32 readers -
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