Cookie Stuffing

  • 4 Ways to Combat Growing Display Advertising Fraud

    … transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad networks, agencies, and media buyers have been selling in the past few years isn’t actually viewed by humans. This is the result of impression-based outcomes that are very ripe for fraud. From pop-unders to bots’ clandestine…

    Robert Glazer/ Relevancein Display- 9 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … like Integral Ad Science or Pixalate. • Arbitrage: One of the most under-reported but insidious forms of human-based traffic fraud is a form of arbitrage. It can take many shapes and affect multiple formats, such as display and, most notably, video. In essence, the bad actors purchase traffic for a very low cost and resell it for a multiple…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
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