Cookie Stuffing

  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 17 readers -
  • The Many Faces Of Programmatic Ad Fraud

    …, for example, but is no way related to Facebook’s actual ad inventory. After all, any Facebook user could tell you that there are no 300×250 or 728×90 banner placements. But with ad injection, inventory can be created on premium websites out of thin air. • Cookie Stuffing: The practice of cookie stuffing is nothing new to the world of online advertising…

    Ratko Vidakovic/ Marketing Landin Display- 29 readers -
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