Cookie Stuffing

  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 10 readers -
  • The Many Faces Of Programmatic Ad Fraud

    …, for example, but is no way related to Facebook’s actual ad inventory. After all, any Facebook user could tell you that there are no 300×250 or 728×90 banner placements. But with ad injection, inventory can be created on premium websites out of thin air. • Cookie Stuffing: The practice of cookie stuffing is nothing new to the world of online advertising…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -