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The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand.
… Fraud) – believe it or not, fraudsters can actually pay users less money to fill out forms than they do in getting paid for the conversion… resulting in fake, profitable leads. Ad Injection and AdWare Fraud – fraudsters utilize toolbars or malware to inject ads into the browsing experience of real users, producing more ad impressions and higher…
… site visits to outright cookie stuffing, display advertising fraud has led to $7.5 billion in wasted ad expenditures. Also to blame are poorly aligned incentives between the clients and the agencies that place media on their behalf (who are paid a percentage of the spend for many of these fraudulent impressions). Agencies will often send…
…, for example, but is no way related to Facebook’s actual ad inventory. After all, any Facebook user could tell you that there are no 300×250 or 728×90 banner placements. But with ad injection, inventory can be created on premium websites out of thin air. • Cookie Stuffing: The practice of cookie stuffing is nothing new to the world of online advertising…