Cooperative Content

  • Is Cooperative Content the Future of Content Marketing?

    …, they were arguing for the merits of a large (gigantic, in fact) quantity of lower-effort content—even going so far as to call it a “Marketing Trend for 2015“? On its face, that sort of sentiment spins counter to everything we’ve grown to believe about companies creating “great” content, especially when we’re seeing an ever-increasing number of long…

    Joel Klettke/ iAcquirein SEO Content- 30 readers -
  • EGC is the Key Content Marketing Trend

    … EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…

    Jay Baer/ Convince and Convertin Content- 16 readers -
  • Why employees are your most important content marketing asset

    … This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…

    Jay Baer/ Convince and Convertin Content- 18 readers -