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What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.
… as “cooperative content“) 4 Tips for Harnessing EGC In Your Company One of the challenges that some organizations have with harnessing UGC is that the in-house subject matter experts don’t want to create content, and don’t feel like it’s part of their job. So here are a few tips to get more EGC for your organization: 1. You are Simon Cowell. Make…
… This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…