Cooperative Content

  • Is Cooperative Content the Future of Content Marketing?

    …, they were arguing for the merits of a large (gigantic, in fact) quantity of lower-effort content—even going so far as to call it a “Marketing Trend for 2015“? On its face, that sort of sentiment spins counter to everything we’ve grown to believe about companies creating “great” content, especially when we’re seeing an ever-increasing number of long…

    Joel Klettke/ iAcquirein SEO Content- 32 readers -
  • EGC is the Key Content Marketing Trend

    …?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…

    Jay Baer/ Convince and Convertin Content- 18 readers -
  • Why employees are your most important content marketing asset

    … This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…

    Jay Baer/ Convince and Convertin Content- 18 readers -
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