Cooperative Content

  • Is Cooperative Content the Future of Content Marketing?

    …, gorgeous, well-thought-out pieces floating around out there. And yet, that’s exactly the argument that the respected Jay Baer of Convince and Convert is making when he discusses what he calls “cooperative content” as the future of content marketing. Has he lost his marbles? There’s actually a lot of merit to what he’s proposing—though it’s a bit…

    Joel Klettke/ iAcquirein SEO Content- 38 readers -
  • EGC is the Key Content Marketing Trend

    …?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…

    Jay Baer/ Convince and Convertin Content- 22 readers -
  • Why employees are your most important content marketing asset

    … consuming. So if you can have a creation program that has really interesting content, sort of tent poles, and then fill in around them with a really strong curation program, I think that’s the best case scenario. I also talk a lot about cooperative content, about creating content in cooperation with your customers and/or your employees. The problem…

    Jay Baer/ Convince and Convertin Content- 19 readers -
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