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What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.
… EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…
… consuming. So if you can have a creation program that has really interesting content, sort of tent poles, and then fill in around them with a really strong curation program, I think that’s the best case scenario. I also talk a lot about cooperative content, about creating content in cooperation with your customers and/or your employees. The problem…