Copy Testing

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media.
Posts about Copy Testing
  • Creative Ad Copy Still Matters

    … more about Ad Customizers, how to implement it and gain insights from Boost Media COO Rob Lenderman. Creative Focused Ads are Even More Important Ad Customizer’s functionality and capabilities might lead advertisers to think that they no longer have to write custom ads. While the new approach has many benefits and is a good model for creating…

    BoostBlog- 18 readers -
  • How to Stop Wasting AdWords Spend In Just 3 Clicks

    … site goes back up, Ad Guardian only reactivates campaigns that were active before the site went down rescuing your ads and saving you thousands in wasted ad spend. Build new ads, launch ad experiments, get results. As any PPC manager knows, ad copy testing can be a brutal, time-consuming investment, but Ad Automator let’s you set up, execute…

    Jeremy Page/ PPC Heroin Paid Search How To's- 12 readers -
  • Naughty Habits to Shake Before the Krampus Comes to Town

    … who whips bad children and drags the worst into the black forest. Here’s our list of naughty habits to shake before the Krampus comes to town. John Lee Ignoring non-Adwords channels. They are the gift that keeps on giving. Bing Ads. Facebook, Twitter and LinkedIn Ads. FBX retargeting. The list goes on. Failing to innovate Failing to innovate…

    Clix Marketing PPC Blogin Social Paid Search- 8 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    …” or “Style, Ease and Functionality.” Unfortunately, these directives didn’t always work because they weren’t based on real data. Fortunately, now you can use SEM ad copy testing to generate a lot of data, efficiently uncovering the buzzwords that work for your brand. To get started, solve the crossword puzzle to learn which words perform well…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • The Easiest Way To Protect Your Campaigns From Wasted Spend

    … offers 10 AdWords Tools and a library of 22 AdWords Scripts. (Free for 10 days – No Credit Card Required, No Strings Attached) Hero Pro Also offers a ton of other time saving PPC tools… Build New Ads, Launch Ad Experiments, Get Results. As any PPC manager knows, ad copy testing can be a brutal, time-consuming investment, but Ad Automator let’s…

    Jeremy Page/ PPC Heroin Paid Search- 11 readers -
  • Top 5 PPC Fails

    … in rotation you’re not able to effectively measure the performance of your ads and find ads that increase click through rate. Here’s a good rule to determine how many ads to have in an ad group: # of ads to run = # of clicks per month / 100 It’s critical to implement and utilize an ad copy testing process. I recommend starting a shared place…

    PPC Heroin Paid Search Google- 10 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 9 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … length, click here. Lessons for your CMO Look to SEM ad testing to understand device context. A search for “last minute San Francisco hotel” means something different to a laptop user in New York than it does to an iPhone user wandering the streets of San Francisco. Use large-scale SEM ad copy testing to uncover contextual differences by device…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Part 2: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
  • Intro to Generating SEM Ad Copy Testing Insights for Your CMO

    For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we begin by sharing our framework f ...

    Karen Amundson/ BoostBlog- 9 readers -
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