Copy Testing

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media.
Posts about Copy Testing
  • Creative Ad Copy Still Matters

    … more about Ad Customizers, how to implement it and gain insights from Boost Media COO Rob Lenderman. Creative Focused Ads are Even More Important Ad Customizer’s functionality and capabilities might lead advertisers to think that they no longer have to write custom ads. While the new approach has many benefits and is a good model for creating…

    BoostBlog- 14 readers -
  • How to Stop Wasting AdWords Spend In Just 3 Clicks

    … Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because they’re awesome! They free up loads of time, are easy for both our novice and expert account managers…

    Jeremy Page/ PPC Heroin Paid Search How To's- 8 readers -
  • Naughty Habits to Shake Before the Krampus Comes to Town

    … December 19th, 2014 Mae Polczynski Posted in Uncategorized | No Comments » You better watch out, you better not cry, you better not – OH NO! The Krampus is coming to town! And he’s carrying a big switch! Austrian children aren’t scared of the Naughty List. What’s St. Nick going to do? Leave a lump of coal. Enter the Krampus, a demonic beast…

    Clix Marketing PPC Blogin Social Paid Search- 6 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • The Easiest Way To Protect Your Campaigns From Wasted Spend

    … offers 10 AdWords Tools and a library of 22 AdWords Scripts. (Free for 10 days – No Credit Card Required, No Strings Attached) Hero Pro Also offers a ton of other time saving PPC tools… Build New Ads, Launch Ad Experiments, Get Results. As any PPC manager knows, ad copy testing can be a brutal, time-consuming investment, but Ad Automator let’s…

    Jeremy Page/ PPC Heroin Paid Search- 9 readers -
  • Top 5 PPC Fails

    … in rotation you’re not able to effectively measure the performance of your ads and find ads that increase click through rate. Here’s a good rule to determine how many ads to have in an ad group: # of ads to run = # of clicks per month / 100 It’s critical to implement and utilize an ad copy testing process. I recommend starting a shared place…

    PPC Heroin Paid Search Google- 7 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … length, click here. Lessons for your CMO Look to SEM ad testing to understand device context. A search for “last minute San Francisco hotel” means something different to a laptop user in New York than it does to an iPhone user wandering the streets of San Francisco. Use large-scale SEM ad copy testing to uncover contextual differences by device…

    Karen Amundson/ BoostBlogin Paid Search- 2 readers -
  • Part 2: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Intro to Generating SEM Ad Copy Testing Insights for Your CMO

    For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we begin by sharing our framework f ...

    Karen Amundson/ BoostBlog- 5 readers -
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