Copy Testing

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media.
Posts about Copy Testing
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 17 readers -
  • How to Stop Wasting AdWords Spend In Just 3 Clicks

    … and track a 26-round multivariate ad test down to the ad group level in only a few minutes. It then records, tracks and reports each round of ad tests each time one reaches statistical significance. Ready to take Hero Pro for a test drive? (Free for 10 days – No Credit Card Required, No Strings Attached)…

    Jeremy Page/ PPC Heroin Paid Search How To's- 9 readers -
  • Naughty Habits to Shake Before the Krampus Comes to Town

    … who whips bad children and drags the worst into the black forest. Here’s our list of naughty habits to shake before the Krampus comes to town. John Lee Ignoring non-Adwords channels. They are the gift that keeps on giving. Bing Ads. Facebook, Twitter and LinkedIn Ads. FBX retargeting. The list goes on. Failing to innovate Failing to innovate…

    Clix Marketing PPC Blogin Social Paid Search- 7 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • The Easiest Way To Protect Your Campaigns From Wasted Spend

    … We’ve all experienced it, the frustration of discovering your landing page has been down for hours and your ads have racked up thousands in wasted spend. Why let this happen to you when the solution is so easy? Save Thousands. Without lifting a finger. Hero Pro’s Ad Guardian does something you simply don’t have time to do. It constantly…

    Jeremy Page/ PPC Heroin Paid Search- 10 readers -
  • Top 5 PPC Fails

    … active time to maintenance, optimization, and expansion. I like to think of PPC accounts as a garden – How often are you pulling the weeds? Schedule time to login daily or at least weekly. As an example – we had a client we partnered with for over a year and we were hitting all of our key performance indicators but they made a decision to take…

    PPC Heroin Paid Search Google- 7 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … length, click here. Lessons for your CMO Look to SEM ad testing to understand device context. A search for “last minute San Francisco hotel” means something different to a laptop user in New York than it does to an iPhone user wandering the streets of San Francisco. Use large-scale SEM ad copy testing to uncover contextual differences by device…

    Karen Amundson/ BoostBlogin Paid Search- 2 readers -
  • Part 2: SEM Ad Copy Testing Insights for Your CMO

    … not containing “available” where both ads were paired with the same keywords with the same bids over the same period. When determining whether or not the performance impact of including a term was statistically significant, we used non-weighted calculations and a 1-sided paired student’s t-test with a p value of < .05. When examining the degree to which the impact was seen, we used weighted metrics and did not calculate statistical significance. The post Part 2: SEM Ad Copy Testing Insights for Your CMO appeared first on Boost Blog. …

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Intro to Generating SEM Ad Copy Testing Insights for Your CMO

    … For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we…

    Karen Amundson/ BoostBlogin Paid Search- 5 readers -
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