Copy Testing

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media.
Posts about Copy Testing
  • Creative Ad Copy Still Matters

    … testing is simplified by allowing advertisers to insert new values to test rather than writing a whole new ad. Sharing similarities with the traditional Dynamic Keyword Insertion (DKI) approach and parameters, the new customizers are a good model for creating an ad template, but not for dynamically writing custom ad copy. Perhaps price and model…

    BoostBlog- 20 readers -
  • How to Stop Wasting AdWords Spend In Just 3 Clicks

    … site goes back up, Ad Guardian only reactivates campaigns that were active before the site went down rescuing your ads and saving you thousands in wasted ad spend. Build new ads, launch ad experiments, get results. As any PPC manager knows, ad copy testing can be a brutal, time-consuming investment, but Ad Automator let’s you set up, execute…

    Jeremy Page/ PPC Heroin Paid Search How To's- 14 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 6 readers -
  • The Easiest Way To Protect Your Campaigns From Wasted Spend

    … let you shorten your to-do-list and simplify your day. Hero Pro quickly calculates new improved bids based on past performance data then sends you a customized spreadsheet ready to upload direct to AdWords Editor, all in a few minutes. Ready to take Hero Pro for a test drive? Click here and try Hero Pro free for 10 days. Need more convincing? Check out all our AdWords Tools, AdWords Scripts, and Free Resources. November 20, 2014…

    Jeremy Page/ PPC Heroin Paid Search- 13 readers -
  • Top 5 PPC Fails

    … in rotation you’re not able to effectively measure the performance of your ads and find ads that increase click through rate. Here’s a good rule to determine how many ads to have in an ad group: # of ads to run = # of clicks per month / 100 It’s critical to implement and utilize an ad copy testing process. I recommend starting a shared place…

    PPC Heroin Paid Search Google- 13 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 12 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … length, click here. Lessons for your CMO Look to SEM ad testing to understand device context. A search for “last minute San Francisco hotel” means something different to a laptop user in New York than it does to an iPhone user wandering the streets of San Francisco. Use large-scale SEM ad copy testing to uncover contextual differences by device…

    Karen Amundson/ BoostBlogin Paid Search- 8 readers -
  • Part 2: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid…

    Karen Amundson/ BoostBlogin Paid Search- 13 readers -
  • Intro to Generating SEM Ad Copy Testing Insights for Your CMO

    … For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
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