Copy Testing

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media.
Posts about Copy Testing
  • Creative Ad Copy Still Matters

    … testing is simplified by allowing advertisers to insert new values to test rather than writing a whole new ad. Sharing similarities with the traditional Dynamic Keyword Insertion (DKI) approach and parameters, the new customizers are a good model for creating an ad template, but not for dynamically writing custom ad copy. Perhaps price and model…

    BoostBlog- 17 readers -
  • How to Stop Wasting AdWords Spend In Just 3 Clicks

    … and track a 26-round multivariate ad test down to the ad group level in only a few minutes. It then records, tracks and reports each round of ad tests each time one reaches statistical significance. Ready to take Hero Pro for a test drive? (Free for 10 days – No Credit Card Required, No Strings Attached)…

    Jeremy Page/ PPC Heroin Paid Search How To's- 9 readers -
  • Naughty Habits to Shake Before the Krampus Comes to Town

    … tracking set up, etc.). Trading Off on the Basics We talk a lot about expanding your reach with PPC, and that’s a very important part of it. You should constantly be looking for great new ways to improve and build, but that doesn’t mean the basics should go by the wayside. Continual ad copy testing, bid changes, checking in on bid modifiers, looking…

    Clix Marketing PPC Blogin Social Paid Search- 7 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • The Easiest Way To Protect Your Campaigns From Wasted Spend

    … monitors your website for downtime and pauses corresponding ads when your site goes down potentially saving you tens of thousands of dollars in wasted ad spend! Efficient: Pings your site once a minute for uptime and automatically pauses your campaign’s ads when your site is down. Effective: When your site goes up, Ad Guardian immediately enables…

    Jeremy Page/ PPC Heroin Paid Search- 10 readers -
  • Top 5 PPC Fails

    … for campaign performance. Many people don’t put a lot of thought into structure or never revisit the hierarchy after campaigns are active. Many times I log into AdWords or Bing and see the “Limited by Budget” alert in the dashboard, signaling a missed opportunity. You’re losing impressions on possibly valuable keywords because your campaign organization…

    PPC Heroin Paid Search Google- 8 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 8 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” instead of “today.” The “present” on our wish-list…

    Karen Amundson/ BoostBlogin Paid Search- 3 readers -
  • Part 2: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the second post in a ten-week series on how to generate CMO-level insights from SEM ad copy testing. This week, we eliminate customer acquisition cupid-killers and play match-maker between you and potential customers by sharing a critical SEM ad copy turnoff to avoid. Worst-performing word in retail SEM ads Back in 2009, OKCupid…

    Karen Amundson/ BoostBlogin Paid Search- 8 readers -
  • Intro to Generating SEM Ad Copy Testing Insights for Your CMO

    … For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we…

    Karen Amundson/ BoostBlogin Paid Search- 6 readers -
Get the top posts daily into your mailbox!