Copy That Converts

  • Are Your PPC Ads Plaid and Your Landing Pages Polka Dots?

    Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when campaigns are set up with the right touch. Depending on what keywords you want to target with your bids, search ads are generally not prohibitively expensive, but it’s easy to fall into the trap of blowing through your budget on ...

    Jacob Mcmillen/ The Conversion Scientist- 18 readers -
  • How I Became a Better Copywriter When I Learned Illustrator

    … used tracking pixels to watch traffic on Google analytics. As you can see, traffic did not pick up after posting. Then I started using Illustrator I had been fumbling around with the program for several months, but never felt like I had time to use it properly. My approach had always been to write the best copy I could and to let a designer help out…

    The Conversion Scientistin How To's- 13 readers -
  • Your Questions about Writing for the Web

    … An hour just wasn’t long enough to hold the keen insights and valuable lessons packed into my Webinar “Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain.” There were questions left unanswered. Good questions. Probing questions. Important questions. We just didn’t have time (e.g. Brian went…

    Brian Massey/ The Conversion Scientistin SEO- 12 readers -
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