Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 18 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Content Curation Grows Up: What You Need To Know

    … Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 44 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … of older articles to create new options? Copyblogger regularly puts 3 related articles together with a common theme. There’s a new introduction and blurb about each one. They use a consistent graphic. 3. Assess your search results Do you know what information prospective readers seek from your blog? Just because you optimized your blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …: No internal links. Like an orphan, it’s got no family connections. Links support your search efforts and keep people on your site. Add internal links to other content on your site or blog. Also link to new content from existing content when you publish. No on-going promotion, social media shares or curation. Like an orphan, it’s not invited…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 31 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … response. Copyblogger has transformed its valuable cornerstone content into a series of ebooks. It’s positioned as membership. Who doesn’t want to belong to something bigger? Brian Clark mentioned this at Social Media Marketing World. The major landing page tradeoff is the number of tailored pages versus more general one-size-fits-many. Targeted…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 23 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 25 readers -
  • Social Media Platforms 2015 [Research]

    … Instagram insights Sue Zimmerman is the woman to follow. She walked around SMMW with hashtag signs. Actionable Social Media Marketing Tip: Incorporate your message into your photographs. Take a tip from Sue Zimmerman. Leverage your ability to add bling in the form of text and hashtags. 8. Slideshare is the professional lead magnet Build your following…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 31 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
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