Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … upgrades to serve new versions of WordPress, customer service, plugin compatibilities, and more. To sum it up, it just wasn’t in my wheelhouse and I didn’t want to lose focus on other projects that I already had in the works. Then, earlier this year, I came to a realization that there was a way I could distribute the theme and still have all of those…

    Pat Flynn/ The Smart Passive Income Blog- 14 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Content Curation Grows Up: What You Need To Know

    … strategically depending on your resources. Peg Fitzpatrick is a master Pinterest curator. Third party curation promotion Use content aggregators like Inbound.org, Alltop and Scoop.It to curate a mix of owned and third party content. Robin Good provides an on-going selection of information on content curation via Scoop.It. As content curation grows up, it’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … 3 Places To Find Qualified Blog Post Ideas Do you ever run out of blog post ideas? Do you find yourself in front of a blank computer screen with a blinking cursor (or piece of paper for those of you who like the old school approach)? The real trick is to capture and record your blog post ideas whenever and wherever you get them. Yes, it can…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … response. Copyblogger has transformed its valuable cornerstone content into a series of ebooks. It’s positioned as membership. Who doesn’t want to belong to something bigger? Brian Clark mentioned this at Social Media Marketing World. The major landing page tradeoff is the number of tailored pages versus more general one-size-fits-many. Targeted…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How To Maximize Your Social Media Communications

    … or negative, answer it. You don’t want to show up only when you’re on the defensive responding to negative reviews. Don’t feed the trolls. Beware of participants who just want to rant. As Jeff Goins pointed out, spend your time on the people who already love you. In other words reward the people who love you. (It’s the opposite of Jay Baer’s Hug Your…

    Heidi Cohen/ Heidi Cohenin Social How To's- 17 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 15 readers -
  • Social Media Platforms 2015 [Research]

    …. Facebook is social media’s mass market As the data shows, almost every marketer is on Facebook. Why? It’s the dominant site globally according to the Global Web Index. (Here are 5 Key Facebook Trends for 2015.) Underestimate its power and reach at your risk. That said, Copyblogger deleted their account, a decision they didn’t make lightly, because…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 20 readers -
  • Internal Content Curation: What Most Marketers Miss

    … but it worth doing so.(Here’s how thanks to Demian Farnworth via Copyblogger.) Rejects. Content that should be archived and retired. Missing content. Content you need to create to fill an existing need. 2. Add content metadata to all of your organization’s content. The objective is to make information findable for a wide variety of purposes…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
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