Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 21 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • How To Create Must-Read Recurring Content Columns

    … it. (For a full description check this article.) Mari Smith Creates Facebook Live Content Actionable Content Marketing Tips For Recurring Columns: Combine an interview style with another content format. Many podcasts follow this format. Namely, John Lee Dumas’ Entrepreneur on Fire podcast with 7 interviews per week. The recurring content column…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Content Curation Grows Up: What You Need To Know

    … Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 50 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 38 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … 17 Landing Page, Welcome Series and Purchase Confirmation Tips Creating awesome lead generating content marketing is sexy. It attracts marketing attention and budget. The problem: You need more than bait to attract prospects and nurture them into qualified leads. Many marketers hand off leads to another department for conversion. BUT smart…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 27 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 32 readers -
  • Social Media Platforms 2015 [Research]

    …. Facebook is social media’s mass market As the data shows, almost every marketer is on Facebook. Why? It’s the dominant site globally according to the Global Web Index. (Here are 5 Key Facebook Trends for 2015.) Underestimate its power and reach at your risk. That said, Copyblogger deleted their account, a decision they didn’t make lightly, because…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 40 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
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