Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 12 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … response. Copyblogger has transformed its valuable cornerstone content into a series of ebooks. It’s positioned as membership. Who doesn’t want to belong to something bigger? Brian Clark mentioned this at Social Media Marketing World. The major landing page tradeoff is the number of tailored pages versus more general one-size-fits-many. Targeted…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 14 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … they support your marketing goals with the 5 key types of content. Blogs continue to a top area where marketers need help since you must make your content stand out from the pack. Understand that one of the blogging challenges is the longevity of the top blogs. Blog experts to follow: Copyblogger and Problogger. These 2 blogs are the must reads for marketers…

    Heidi Cohen/ Heidi Cohenin Social Content- 11 readers -
  • Social Media Platforms 2015 [Research]

    …. Facebook is social media’s mass market As the data shows, almost every marketer is on Facebook. Why? It’s the dominant site globally according to the Global Web Index. (Here are 5 Key Facebook Trends for 2015.) Underestimate its power and reach at your risk. That said, Copyblogger deleted their account, a decision they didn’t make lightly, because…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 19 readers -
  • Internal Content Curation: What Most Marketers Miss

    …. This is a sign that something may be a problem. 10. Improve curated content through testing. While you may not be able to test owned content curation in the conventional A/B manner, you can use your analytics to show you where you can improve your results. For example you can use 2 different headlines. Like Upworthy did in this case: The bottom line: Every…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
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