Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 17 readers -
  • Internal Content Curation VS External Content Curation

    … still gaining traction. Why? Despite growing content budgets, marketers must attract attention cost effectively. Content curation accomplishes this. Want proof? (Of course you do. You may need to make the case to your boss!) Content Marketing Institute’s Joe Pulizzi hired Jodi Harris as the Director of Content Curation. Pulizzi’s a smart guy…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • Content Curation Grows Up: What You Need To Know

    … Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 35 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …: Not all blog inspiration is created equal. Instead, you need a qualified blog post idea. That’s a post concept vetted against data from past results and analysis. Then you know that your audience will find and read your blog articles. 3 Places To Find Qualified Blog Post Ideas To help you find qualified blog post ideas, here are 3 places to look…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … 17 Landing Page, Welcome Series and Purchase Confirmation Tips Creating awesome lead generating content marketing is sexy. It attracts marketing attention and budget. The problem: You need more than bait to attract prospects and nurture them into qualified leads. Many marketers hand off leads to another department for conversion. BUT smart…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 18 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 17 readers -
  • Social Media Platforms 2015 [Research]

    … people and they’re not quite sure what sets Google+ apart from the social media pack, especially since it’s no longer a favorite child within Google. Marketers have kept Google+ in their social media mix due to the close association with the search engine. Want the inside scoop? Check out Martin Shervington. He’s the expert. Actionable Social Media…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 24 readers -
  • Internal Content Curation: What Most Marketers Miss

    … but it worth doing so.(Here’s how thanks to Demian Farnworth via Copyblogger.) Rejects. Content that should be archived and retired. Missing content. Content you need to create to fill an existing need. 2. Add content metadata to all of your organization’s content. The objective is to make information findable for a wide variety of purposes…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
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