Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 21 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Content Curation Grows Up: What You Need To Know

    … while providing backup in an emergency. With it you participate without being the overbearing person a friend has to pull aside to tell to stop complaining. Selectively choose your topic. People like routines and boundaries. We learned this as small children. Consistency counts. You want your audience to know what you stand for. Apply Chris Brogan’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 47 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … reassess existing content when you’re writing related or seasonal content. LinkedIn’s Jason Miller did this with his highly successful guide. 3. Add other media formats (where appropriate) Extend your content’s reach to new audiences by transcribing your articles into another media format. For example, Social Media Examiner creates an audio…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Blog Post Idea Generation Any Business Can Use

    … into blog posts. Add images and other media to make them more appealing and easy-to-consume. 2. Create core resources Copyblogger’s Brian Clark calls this cornerstone content since it’s fundamental to the overarching content strategy of your blog. Neil Patel has published a number of Advanced Guides. They’re over 40,000 words in length and provide…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … idea, many marketers skip this step altogether. At global marketing giant Bertelsmann, we treated new customers different from existing customers to maximize sales since new customers were more likely to purchase at higher rates. They were more excited. Henneke of Enchanting Marketing has a great welcome series. She positions it as a Free 16…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert on. Copyblogger released this fantastic infographic that creates an analogy between the visitor on your site and someone following directions, 9 Landing Page Goofs that Make You Lose Business. I really love this analogy because it’s…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 27 readers -
  • 2015 Social Media Content Use [Research and Charts]

    4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 c ...

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • Social Media Platforms 2015 [Research]

    … special lists and hashtags to make your time more effective. Actionable Social Media Marketing Tip: Take a page from Guy Kawasaki: Publish multiple times to increase reach. Include images and videos to stand out in people’s streams. 3. LinkedIn provides professional connections that result in lead generation and drive sales UMass Dartmouth…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 37 readers -
  • Internal Content Curation: What Most Marketers Miss

    10 Steps To Maximize Your Internal Content Curation Most marketers believe content curation means: “How do I legally add to, enhance or provide new context to other people’s content (OPC) to create new information that improves my results?” They miss the major content curation opportunity. Do you? Curating your own content, regardless of where or how you originally publishe ...

    Heidi Cohen/ Heidi Cohen- 28 readers -
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