Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 15 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 28 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    … of older articles to create new options? Copyblogger regularly puts 3 related articles together with a common theme. There’s a new introduction and blurb about each one. They use a consistent graphic. 3. Assess your search results Do you know what information prospective readers seek from your blog? Just because you optimized your blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 3 Types of Basic Content You Can’t Afford To Ignore

    … response. Copyblogger has transformed its valuable cornerstone content into a series of ebooks. It’s positioned as membership. Who doesn’t want to belong to something bigger? Brian Clark mentioned this at Social Media Marketing World. The major landing page tradeoff is the number of tailored pages versus more general one-size-fits-many. Targeted…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 9 Landing Page Mistakes You Should Avoid

    … You’d be surprised at how many things distract someone on a page that they arrive at. Buttons, navigation, images, bullet points, bolded words… all of them capture the attention of the visitor. While that’s an advantage when you’re optimizing a page and purposely laying out those elements for the visitor to follow, adding the wrong element…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How To Maximize Your Social Media Communications

    … and respond to participants who mention and contact you. Show you’re paying attention and care. Target your interactions by letting followers know where the conversation is. Copyblogger did this by closing their comments and their Facebook page. The conversation occurs on Google+. 5. Messages This is what is we conventionally consider communications…

    Heidi Cohen/ Heidi Cohenin Social How To's- 18 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … advertising support. (Here are 10 tips to be a video director.) Videos require budget, skilled personnel and related support. Social media video experts to follow: Jay Baer. He’s a go-to expert. Jay has a set of talking heads videos that shows that you don’t need a lot of time or budget. Orabrush. Videos transformed this would be company…

    Heidi Cohen/ Heidi Cohenin Social Content- 15 readers -
  • Social Media Platforms 2015 [Research]

    … Marketing Tip: Have a content strategy for Google+. Don’t just randomly post to Google+ or any social media platform. Follow Guy Kawasaki and Peg Fitzpatrick to understand their approach. Traffic Generation Café’s Ana Hoffman also focuses efforts on Google+. It’s where she engages with her followers. 5. YouTube remains video’s home We’ve said…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter YouTube- 20 readers -
  • Internal Content Curation: What Most Marketers Miss

    … taking your content and adapting it into different formats that can live on different platforms. According to Joe Pulizzi, Content Marketing Institute added a Chief Content Curator to support the business’s growth by thinking like a media entity in terms of content creation and distribution. They hired Jodi Harris, an editorial team member who knew…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
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