Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … upgrades to serve new versions of WordPress, customer service, plugin compatibilities, and more. To sum it up, it just wasn’t in my wheelhouse and I didn’t want to lose focus on other projects that I already had in the works. Then, earlier this year, I came to a realization that there was a way I could distribute the theme and still have all of those…

    Pat Flynn/ The Smart Passive Income Blog- 21 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 52 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. With its deep catalog of content, it’s no surprise that Copyblogger does this on a regular basis. They just did this with Pamela Wilson’s post on Picasso. It’s dated February 4, 2016 yet the comments date back to October 20, 2011. Copyblogger republishes content to avoid orphan content Comments from 2011 show Copyblogger republished article Check out…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
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  • Why Every Marketer Should Use Google PlusWhy Every Marketer Should Use Google Plus
    By Nate Elliott Recently the New York Times called Google Plus a ‘ghost town,’ and most marketers agree. I understand why. Even if you believe Google’s own user count (many don’t), Google Plus has ...