Copyblogger

  • Announcing the SPI Pro Theme on StudioPress!

    … For years, people have asked me to create a WordPress theme that is easy to use, effective, and looks great. In fact, between December 2013 and April 2016, I had hundreds of requests for the exact theme I was using before I radically upgraded SPI earlier this year. I even found a few websites who ripped off the design of my previous theme…

    Pat Flynn/ The Smart Passive Income Blog- 21 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 53 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … reassess existing content when you’re writing related or seasonal content. LinkedIn’s Jason Miller did this with his highly successful guide. 3. Add other media formats (where appropriate) Extend your content’s reach to new audiences by transcribing your articles into another media format. For example, Social Media Examiner creates an audio…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
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