Copyblogger Weekly

    • Improve Your Writing and Last Chance for Rainmaker Platform

      Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re transitioning to a bundled hybrid of technology with client services … and that will come with a significantly higher price tag. If you’ve been thinking about Rainmaker, this would be a great time to jump in.

      Sonia Simone/ Copybloggerin Content- 16 readers -
    • A Big Week at Copyblogger

      Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Our big news this week is that we’ve entered into a relationship with a new partner that will allow u ...

      Sonia Simone/ Copybloggerin Content- 13 readers -
    • Doors Are Open for Certification (and Other Fun Things)

      Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it.

      Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Balance of Creativity and Productivity

    … If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about…

    Sonia Simone/ Copybloggerin Content- 9 readers -
  • It’s ‘We Love the Writer’ Week on Copyblogger

    … Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • What Not to Do (in Content Marketing)

    …. And on Wednesday, Stefanie Flaxman shared an embarrassing email marketing fail (not ours, thank goodness) — and the lessons to be learned from it. Over on the Copyblogger FM podcast, I dug into the deliciously awful disaster of the Fyre Festival that Wasn’t … and talked about what it means to accept responsibility for messes. How about you — got…

    Sonia Simone/ Copybloggerin EMail Content- 14 readers -
  • Tough Love Week on Copyblogger

    … you do with it! — Sonia Simone Chief Content Officer, Rainmaker Digital Catch up on this week’s content 5 Elements that Build a Roster of Terrific Clients by Sonia Simone How to Become a Great Copywriter by Robert Bruce Master This Writing Practice to Find More Loyal Readers by Stefanie Flaxman How to Recruit the Best Talent for Your Online…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • It’s Freelancer Freedom Week on Copyblogger

    … Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. This week, we have a lot of great content to support freelance success…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • Gear Up for a More Powerful Online Presence

    … — without crashing into a concrete pillar. And on Wednesday, I wrote about surviving the annoyances of social media, based on my nearly three decades of getting into pointless fights with people on the internet. I actually have figured a couple of things out, and I’m happy to share them with you. On the Copyblogger FM podcast this week, I talked…

    Sonia Simone/ Copybloggerin Social Content- 14 readers -
  • Practical Strategies for Smart Content Creators

    … the incredibly subtle promotion he works in there … And on Wednesday, I wrote about the magical powers of doing your homework. It may not sound sexy, but when you approach influencers or companies and they don’t curse at you and mark you as a spammer, you’ll find out how sexy homework can be. Over on the Copyblogger FM podcast, I talked about what I…

    Sonia Simone/ Copybloggerin Paid Search Content- 12 readers -
  • It’s Pet Peeve Week on Copyblogger

    … Relationships with Customers and Collaborators by Stefanie Flaxman A Simple Framework for Pricing Digital Goods by Sean Jackson & Jessica Frick 7 Ways to Boost Your Creativity by Sonia Simone Three Months of Vacation Thanks to Smart Business Design, With Sean D’Souza by Brian Clark How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One by Kelton Reid What Got You Here Won’t Get You There by Jerod Morris & Jon Nastor The post It’s Pet Peeve Week on Copyblogger appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Try These Useful Suggestions to Build Your Audience

    … Amazon on a deep level, and the conversation is filled with useful suggestions. On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful…

    Sonia Simone/ Copybloggerin Social EMail Content- 14 readers -
  • Content Marketing Advice, with a Side of Snark

    …, which you never want to miss. On Tuesday, our friend Jon Nastor showed us how we can actually get listeners for our podcasts. It’s a useful thing to know, since the #1 question on the minds of new podcasters is: “For the love of all that is holy and good, is anyone ever going to hear this thing?” And on Wednesday, Loren Baker helped you figure…

    Sonia Simone/ Copybloggerin Affiliate Content- 22 readers -
  • Search Engine Madness on Copyblogger

    Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

    Sonia Simone/ Copyblogger- 19 readers -
  • Zen and the Art of Content Marketing

    Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.

    Sonia Simone/ Copyblogger- 23 readers -
  • It’s Time to Pump You (and Your Content) Up

    … So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • 3 Content Marketing Mysteries Solved

    … OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why…

    Sonia Simone/ Copybloggerin Content- 14 readers -
Get the top posts daily into your mailbox!