Copyblogger Weekly

    • Content Marketing Advice, with a Side of Snark

      So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus he gets a little snarky, which you never want to miss.

      Sonia Simone/ Copybloggerin Affiliate Content- 19 readers -
    • Practical Strategies for Smart Content Creators

      Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles.

      Sonia Simone/ Copybloggerin Paid Search Content- 12 readers -
    • It’s Pet Peeve Week on Copyblogger

      Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound.

      Sonia Simone/ Copybloggerin Content- 12 readers -
  • Gear Up for a More Powerful Online Presence

    Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free.

    Sonia Simone/ Copyblogger- 10 readers -
  • Try These Useful Suggestions to Build Your Audience

    … Amazon on a deep level, and the conversation is filled with useful suggestions. On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful…

    Sonia Simone/ Copybloggerin Social EMail Content- 10 readers -
  • Search Engine Madness on Copyblogger

    Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

    Sonia Simone/ Copyblogger- 18 readers -
  • Zen and the Art of Content Marketing

    … Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one…

    Sonia Simone/ Copybloggerin EMail Content- 19 readers -
  • It’s Time to Pump You (and Your Content) Up

    … the power of picking the right frame for your content marketing. Kind of like the way the squat rack at the gym provides the perfect frame to do bicep curls in. Hear me now and believe me later … catch you next week! (P.S. If today’s Copyblogger Weekly seems more random than usual … you may need a little Hans and Franz to make sense of things.) — Sonia…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • 3 Content Marketing Mysteries Solved

    … an Audience, with Emily Thompson by Brian Clark How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part One by Kelton Reid Podcasting: The Stand-Up Comedy of Content Creation by Jerod Morris & Jon Nastor The post 3 Content Marketing Mysteries Solved appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • A Guide to Meaningful Content that Resonates

    … Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content…

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • ‘What Kind of Content Should I Create?’

    … their interests and desires ahead of your own. That might sound impossibly idealistic — but in fact, it’s pure pragmatism. On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content that can open all kinds of doors for your business. The Copyblogger FM podcast this week talks about your…

    Sonia Simone/ Copybloggerin Content- 23 readers -
  • Connect with Your Audience, Connect to Your Power

    … thoughts on some of the deep habits to cultivate when we want to create something worthwhile. Over on the Unemployable podcast, Brian talked with Andrew Warner about how to become a (much) better interviewer. On Copyblogger FM, I gave some detailed thoughts on how to leave blog comments that truly build connection. (Sounds simple, but a lot of folks…

    Sonia Simone/ Copybloggerin Content- 19 readers -
  • Let’s Get the Strategy Party Started

    … of the year, you’ll be 16 percent taller and 73 percent better looking. Or, perhaps more realistically, your content will be a lot better. Which is nice as well. Those same prompts are also in this week’s Copyblogger FM episode, so you get to pick your poison. On Tuesday, Jerod Morris proved that he’s definitely losing it — and so are you (and me…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • The Power of a Fresh Start

    …. It means we’ll talk about how you can execute on the most important things in a deeper way. Because shiny objects are fun … but creating real success is even more fun. On Tuesday, Stefanie gave us some thoughts on getting inspired about our editing. OK, maybe it isn’t as exciting as some topics (unless you’re Stefanie) — but the polish and excellence…

    Sonia Simone/ Copybloggerin Blogging- 22 readers -
  • Copyblogger’s Holiday Buffet Edition

    … Quick! What Can You Systematize Before 2017? by Jerod Morris & Jon Nastor Laura Roeder on Building a Business that Supports the Lifestyle You Love by Brian Clark & Jerod Morris Bad Writing Advice: The ‘Post Truth’ Episode by Sonia Simone How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two by Kelton Reid Blogging is Back, with Darren Rowse by Brian Clark The post Copyblogger’s Holiday Buffet Edition appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 27 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 20 readers -