Copyblogger Weekly

    • ‘What Kind of Content Should I Create?’

      Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own.

      Sonia Simone/ Copybloggerin Content- 20 readers -
    • Get Engaged to Your Audience and Customers

      Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

      Sonia Simone/ Copybloggerin Content- 12 readers -
    • A Guide to Meaningful Content that Resonates

      Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

      Sonia Simone/ Copybloggerin Content Blogging- 13 readers -
  • Connect with Your Audience, Connect to Your Power

    … thoughts on some of the deep habits to cultivate when we want to create something worthwhile. Over on the Unemployable podcast, Brian talked with Andrew Warner about how to become a (much) better interviewer. On Copyblogger FM, I gave some detailed thoughts on how to leave blog comments that truly build connection. (Sounds simple, but a lot of folks…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Let’s Get the Strategy Party Started

    … of the year, you’ll be 16 percent taller and 73 percent better looking. Or, perhaps more realistically, your content will be a lot better. Which is nice as well. Those same prompts are also in this week’s Copyblogger FM episode, so you get to pick your poison. On Tuesday, Jerod Morris proved that he’s definitely losing it — and so are you (and me…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • The Power of a Fresh Start

    … that good editing will bring out in your work really is pretty exciting. And if you’d like to get into a rousing discussion about the serial comma in the comments there, I know she’d be into it. And on Wednesday, I shared a bit of a rant about a “back to basic” that I care a lot about: breaking the habit of writing boring, neutral content…

    Sonia Simone/ Copybloggerin Blogging- 19 readers -
  • Copyblogger’s Holiday Buffet Edition

    … the Jell-O vegetables. On Monday, Sean Jackson and Jessica Frick were nice enough to host me on the Members Only podcast, where we talked about the days when I launched my first membership community. We laughed a lot and had a great conversation about the value of just plain moving forward, even if you’re not 100 percent sure where the path…

    Sonia Simone/ Copyblogger- 18 readers -
  • Getting Ready for a Powerhouse 2017

    … a better writer) and one is productive (about getting more work done). We’ll take these prompts and turn them into habits … habits that support better and stronger content. The Copyblogger FM podcast this week is about the Challenge as well, so you can pick text or audio. (Or both, if you’re into it.) It’s about, to use Cal Newport’s phrase…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Get It Done This Week (We Can Help)

    … the one that makes the most sense. And on Wednesday, Dustin Walker reminded us that copywriting isn’t just a matter of getting attention with great headlines — it’s also about sustaining that attention and building on it, to make a solid case. He shares some proven copywriting techniques that will hold audience attention and make your work more…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • The Keys to Launching a Successful Online Course

    … and Rainmaker Digital. The webinar will cover very hands-on, practical material that you can start working with right away — to develop an online course that’s an amazing experience for your learners, and an amazing business to support your goals. To register for the free webinar, simply click here and enter your email address. Then you’ll receive…

    Sonia Simone/ Copyblogger- 13 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 5 readers -
  • Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

    …, they’re doing the same thing you are — looking around to figure out the territory, making “best guesses” about how to move forward, then executing and watching for results. Creating online means we’re always navigating unfamiliar waters — and that’s a great thing, even when it’s hard. On Monday, it was so nice to hear from Raubi Perilli…

    Sonia Simone/ Copybloggerin Content- 23 readers -
  • Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

    …, the U.S. election — and how the techniques of political persuasion play out in all our lives. And on Wednesday, Sean Jackson put together a very responsible, sensible guide for pricing membership sites. There were numbers and a chart and everything. It was a little bit like doing my taxes. But, you know, making money instead of spending it, so more…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Keeping Your Audience (and Yourself) Engaged

    Hey there — welcome back to the Copyblogger Weekly! This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh. Because if you’re bored … you’re boring. And that’s no fun for anyone. On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

    Sonia Simone/ Copyblogger- 17 readers -
  • Ready to Sell Your Products or Services? We’re Here to Help

    … about marketing as it is about connection. This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff. On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • The Two Sides of the Persuasion Coin

    …; Lauren Mancke Are One-on-One Connections the Key to Jumpstarting Your Online Business? by Brian Clark & Jerod Morris Behind the Scenes at Copyblogger: Our New Email Approach by Sonia Simone How Bestselling Author Jennifer Weiner Writes: Part One by Kelton Reid Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross…

    Sonia Simone/ Copyblogger- 8 readers -
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