Copyblogger Weekly

    • The Power of a Fresh Start

      You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us. In case you missed it, Brian did that last one this week.

      Sonia Simone/ Copybloggerin Blogging- 16 readers -
    • Let’s Get the Strategy Party Started

      Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come.

      Sonia Simone/ Copybloggerin Content- 11 readers -
    • Connect with Your Audience, Connect to Your Power

      You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...

      Sonia Simone/ Copybloggerin Content- 11 readers -
  • Copyblogger’s Holiday Buffet Edition

    … the Jell-O vegetables. On Monday, Sean Jackson and Jessica Frick were nice enough to host me on the Members Only podcast, where we talked about the days when I launched my first membership community. We laughed a lot and had a great conversation about the value of just plain moving forward, even if you’re not 100 percent sure where the path…

    Sonia Simone/ Copyblogger- 16 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Get It Done This Week (We Can Help)

    … a downloadable checklist so you can get some of her mojo into your own routine. Here on Copyblogger, we’re always talking about strategies that are “simple, but not easy” — but on Tuesday, Stefanie Flaxman made the excellent point that sometimes easy is the right answer. It’s not cheating to go with the easier solution, especially when that’s…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Keys to Launching a Successful Online Course

    … Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell…

    Sonia Simone/ Copyblogger- 12 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 5 readers -
  • Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

    …, the U.S. election — and how the techniques of political persuasion play out in all our lives. And on Wednesday, Sean Jackson put together a very responsible, sensible guide for pricing membership sites. There were numbers and a chart and everything. It was a little bit like doing my taxes. But, you know, making money instead of spending it, so more…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Keeping Your Audience (and Yourself) Engaged

    … is a terrible thing. At the same time, she doesn’t sugarcoat the hard work involved in running a business … or the failures that teach us along the way. Hope you enjoy this week’s content, and I’ll catch you next week! — Sonia Simone Chief Content Officer, Rainmaker Digital Catch up on this week’s content Want to Sharpen Your Writing…

    Sonia Simone/ Copybloggerin Content Blogging- 16 readers -
  • Ready to Sell Your Products or Services? We’re Here to Help

    … Hey there — welcome back to the Copyblogger Weekly! So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”) But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • The Two Sides of the Persuasion Coin

    …; Lauren Mancke Are One-on-One Connections the Key to Jumpstarting Your Online Business? by Brian Clark & Jerod Morris Behind the Scenes at Copyblogger: Our New Email Approach by Sonia Simone How Bestselling Author Jennifer Weiner Writes: Part One by Kelton Reid Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross…

    Sonia Simone/ Copyblogger- 7 readers -