Copyblogger Weekly

  • Sleaze, Suckage, SEO … and Savings

    … Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice. Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician” Read More... The post…

    Sonia Simone/ Copybloggerin SEO- 8 readers -
  • Get Your Website Firing on All Cylinders (Visually and Verbally)

    … We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get Read More... The post Get Your Website Firing…

    Sonia Simone/ Copyblogger- 4 readers -
  • Blending Art with Strategy for Powerhouse Content

    … We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about Read…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Clickbait, Insomnia, and Writing Fears … Nevermore

    … You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” Read More... The post Clickbait, Insomnia, and Writing Fears … Nevermore appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 9 readers -
  • Strongly Worded Advice Week on Copyblogger

    … This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the Read More... The post…

    Sonia Simone/ Copyblogger- 6 readers -
  • Take a Deep Dive into Comprehensive Content Marketing Strategy

    … This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday, Read More... The post Take a Deep Dive into Comprehensive Content Marketing Strategy appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • A Desert Island Paradise … and a Great Podcasting Course

    … On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with Read More…

    Sonia Simone/ Copyblogger- 10 readers -
  • The Bold and the Stressful: Smart Ways to Make a Big Move

    … Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed Read More... The post…

    Sonia Simone/ Copyblogger- 8 readers -
  • Simple Tips for a Productive Short Week

    … How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other half think it’s Friday already, Read More... The post Simple Tips…

    Sonia Simone/ Copyblogger- 11 readers -
  • Grow with Us This Week on Copyblogger

    … This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ground — or make faster Read More... The post Grow with Us This Week on Copyblogger appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 10 readers -
  • Digital Commerce Academy Opens to New Students Next Week

    … Just a heads up that our Digital Commerce Academy (DCA) — the resource that gives you real-world instruction on how to build a digital business — will be opening to new students next week for a limited time. Whether you want to launch a side hustle, take your small business to the next level, or Read More... The post Digital Commerce Academy…

    Sonia Simone/ Copyblogger- 13 readers -
  • The Copyblogger Guide for a Wildly Productive August

    … Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy Read More... The post The Copyblogger Guide for a Wildly Productive August appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 12 readers -
  • How to Create (and Sell) Products People Actually Want to Buy

    … This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian Read More... The post How to Create (and Sell) Products People Actually Want to Buy appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin How To's- 13 readers -
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