Copyblogger Weekly

    • Zen and the Art of Content Marketing

      Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.

      Sonia Simone/ Copybloggerin EMail Content- 15 readers -
    • It’s Time to Pump You (and Your Content) Up

      So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

      Sonia Simone/ Copybloggerin Content- 12 readers -
    • Search Engine Madness on Copyblogger

      Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

      Sonia Simone/ Copybloggerin Affiliate Content- 14 readers -
  • The Unusual (but Important) Combination of Creative Fulfillment and SEO

    This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

    Sonia Simone/ Copyblogger- 10 readers -
  • 3 Content Marketing Mysteries Solved

    … an Audience, with Emily Thompson by Brian Clark How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part One by Kelton Reid Podcasting: The Stand-Up Comedy of Content Creation by Jerod Morris & Jon Nastor The post 3 Content Marketing Mysteries Solved appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • A Guide to Meaningful Content that Resonates

    … Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content…

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • ‘What Kind of Content Should I Create?’

    … their interests and desires ahead of your own. That might sound impossibly idealistic — but in fact, it’s pure pragmatism. On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content that can open all kinds of doors for your business. The Copyblogger FM podcast this week talks about your…

    Sonia Simone/ Copybloggerin Content- 21 readers -
  • Connect with Your Audience, Connect to Your Power

    … thoughts on some of the deep habits to cultivate when we want to create something worthwhile. Over on the Unemployable podcast, Brian talked with Andrew Warner about how to become a (much) better interviewer. On Copyblogger FM, I gave some detailed thoughts on how to leave blog comments that truly build connection. (Sounds simple, but a lot of folks…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Let’s Get the Strategy Party Started

    … of the year, you’ll be 16 percent taller and 73 percent better looking. Or, perhaps more realistically, your content will be a lot better. Which is nice as well. Those same prompts are also in this week’s Copyblogger FM episode, so you get to pick your poison. On Tuesday, Jerod Morris proved that he’s definitely losing it — and so are you (and me…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • The Power of a Fresh Start

    … that last one this week. He hit the blog on Monday morning with a post about why so much content out there is so … uninspiring. And he talks about what we can do to break through and start creating something worth reading again. This month, we’re getting back to basics on Copyblogger — but “basic” doesn’t mean we’ll get less sophisticated…

    Sonia Simone/ Copybloggerin Blogging- 21 readers -
  • Copyblogger’s Holiday Buffet Edition

    … Quick! What Can You Systematize Before 2017? by Jerod Morris & Jon Nastor Laura Roeder on Building a Business that Supports the Lifestyle You Love by Brian Clark & Jerod Morris Bad Writing Advice: The ‘Post Truth’ Episode by Sonia Simone How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two by Kelton Reid Blogging is Back, with Darren Rowse by Brian Clark The post Copyblogger’s Holiday Buffet Edition appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 23 readers -
  • Getting Ready for a Powerhouse 2017

    … a better writer) and one is productive (about getting more work done). We’ll take these prompts and turn them into habits … habits that support better and stronger content. The Copyblogger FM podcast this week is about the Challenge as well, so you can pick text or audio. (Or both, if you’re into it.) It’s about, to use Cal Newport’s phrase…

    Sonia Simone/ Copybloggerin Content- 19 readers -
  • Get It Done This Week (We Can Help)

    … a downloadable checklist so you can get some of her mojo into your own routine. Here on Copyblogger, we’re always talking about strategies that are “simple, but not easy” — but on Tuesday, Stefanie Flaxman made the excellent point that sometimes easy is the right answer. It’s not cheating to go with the easier solution, especially when that’s…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • The Keys to Launching a Successful Online Course

    … Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell…

    Sonia Simone/ Copyblogger- 15 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 5 readers -
  • Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

    … Hey there — welcome back to the Copyblogger Weekly! Not sure why, but we had a kind of “adult” thing going on this week. Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast. Jerod Morris talks with Ed Feng…

    Sonia Simone/ Copybloggerin Content- 16 readers -
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