- Our Blog
Last week, i accidentally stumbled into a war. As I was reading one evening, I came across two articles—one laying claim to brand publishing for journalists, and the other pushing back and saying that copywriters ought to rule the roost. It occurred to me then that brands themselves might be staring down this problem.
… that we are creating content that has a purpose, is primarily focused on empowering our target audience and not as a means to tell them how amazing our clients’ products or services are. After all if you’re truly amazing YOU don’t need to shout about it, as other people would do it for YOU! I have put together a team of copywriters and as it grows I…