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… Last week, i accidentally stumbled into a war. As I was reading one evening, I came across two articles—one laying claim to brand publishing for journalists, and the other pushing back and saying that copywriters ought to rule the roost. It occurred to me then that brands themselves might be staring down this problem. Who is best suited…
Since joining RocketMill, I have been working closely with the Digital Marketing team to ensure that we are producing great content. You’ll notice I have italicised that phrase because I personally cannot stand it but unfortunately it is widely used. The reason this phrase brings out such a reaction from me is that many people write about what is great content and how to produ ...