Copywriting

    • Monday Catch-up: Focus on Mobile Email, Clean Your Lists Carefully and Copywriting Tips

      Happy Monday morning, marketers? Are you ready for the busy workweek ahead? Not quite? Ok, then. Before diving in, how about checking out some the latest news and information from wide world of email marketing? Here you go: A focus on mobile can overcome the challenge of ‘content saturation’ To help reinforce the importance of a “mobile-first” approach to email marketing, Bob H ...

      Movable Ink Blogin EMail- 15 readers -
    • Clarity Attacks Buzzwordsmithiness On Contact

      A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of ...

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing…

    ROI Factor Blogin Content- 15 readers -
  • On Fears, Possibilities, and Realities

    … I LOVE blogging. It’s my passion. It’s my motivation. It’s the love of my professional life. Yes, I love blogging… buuuuuut it hasn’t always loved me back. I have name and brand recognition, traffic, community of readers – everything I need, really – to make Traffic Generation Café a financial success. Yet it isn’t… Still. I’ve recently…

    Ana Hoffman/ Traffic Generation Cafe- 15 readers -
  • Get It Done This Week (We Can Help)

    … a downloadable checklist so you can get some of her mojo into your own routine. Here on Copyblogger, we’re always talking about strategies that are “simple, but not easy” — but on Tuesday, Stefanie Flaxman made the excellent point that sometimes easy is the right answer. It’s not cheating to go with the easier solution, especially when that’s…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

    … Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve your content…

    Copybloggerin Content- 11 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    …. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword... The post The Crazy Egg Guide to Conversion Copywriting appeared first on The Daily Egg. …

    The Daily Eggin Paid Search EMail- 22 readers -
  • Pamela Wilson on Experts On The Wire

    … On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing. In this 62-minute episode, Pamela and Dan discuss: How copywriting can be the difference between a sale and silence Hands-on tips for improving your titles Ways to make your first sentence more compelling Listen to this Episode Now The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger. …

    Copyblogger- 5 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 5 readers -
  • Holiday Marketing Tips To Make This Season A Winner [Infographic]

    … Posted on 15 November 2016. Tags: Christmas Marketing, Holiday marketing, Holiday trends, New year's Marketing Yup! It’s that time of year again. All of the scary costumes and candies are gone (well they are at my house!), and are being replaced with fake snow and Santas. That means it’s time to unleash those holiday marketing plans that you…

    Caitlynn Cush/ Scoopin Social Blogging- 12 readers -
  • How to Improve Conversion Rates with Conscious Language

    … It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat. True online persuasion goes far beyond just a fancy website. Words can maximize conversions if you know your audience…

    The Daily Egg- 15 readers -
  • How to Motivate People to Buy

    … If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion…

    Brian Clark/ Copybloggerin How To's- 20 readers -
  • How to use buyer intent to write better copy

    … Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without a loyal audience, there is no reason for you to write in the first place. It is even harder to write for websites that are purely profit driven…

    Search Engine Watchin How To's- 15 readers -
  • 7 Powerful Content Strategies Borrowed from Advertising Masters

    … The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters…

    Sonia Simone/ Copybloggerin Content- 11 readers -
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