Copywriting

    • The Five Sales Letters Every Marketer Should Know, Hands Down

      If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

      The Daily Egg- 18 readers -
    • Why Clickbait Works (And Why You Should Do More of It)

      Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny. But here’s the thing. Clickbait gets a bad rap.

      KISSmetrics Marketing Blog- 13 readers -
    • The Five Sales Letters Every Marketer Should Know, Hands Down

      If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

      The Daily Egg- 13 readers -
  • 5 Writing Techniques that Stir Your Audience to Action

    … We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy…

    Brian Clark/ Copybloggerin Content- 12 readers -
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

    … All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s…

    Jerod Morris/ Copybloggerin Content- 14 readers -
  • Fill-in-the-Blank Templates To Make Sales

    … by the month for it. Although it would still be worth it... What does it do? It creates highly customized, interactive, detailed unique sales copy and promotions for ANYTHING you want to promote or sell online - in any niche and in any way (social media, webinars, sales pages, you name it). I really LOVE having a step-by-step process to just fill…

    Lynn Terry/ ClickNewz!in Affiliate- 13 readers -
  • Don’t Get Flattened on the Attention Superhighway

    … a massive amount of attention. It’s about gaining the right kind of attention from the right people … and continuing the journey from there. Copywriting formulas When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … but it’s not used correctly. Consumers have seen this time and time again with the misuse of “their” and “they’re” or “your” and “your” in ad copy. Though these types of mistakes are disheartening, more severe cases of misuse (like those shown above) show a clear disregard for attention to detail. In turn, your consumers may begin to wonder…

    ROI Factor Blogin Content- 19 readers -
  • On Fears, Possibilities, and Realities

    … I LOVE blogging. It’s my passion. It’s my motivation. It’s the love of my professional life. Yes, I love blogging… buuuuuut it hasn’t always loved me back. I have name and brand recognition, traffic, community of readers – everything I need, really – to make Traffic Generation Café a financial success. Yet it isn’t… Still. I’ve recently…

    Ana Hoffman/ Traffic Generation Cafe- 19 readers -
  • Get It Done This Week (We Can Help)

    … the one that makes the most sense. And on Wednesday, Dustin Walker reminded us that copywriting isn’t just a matter of getting attention with great headlines — it’s also about sustaining that attention and building on it, to make a solid case. He shares some proven copywriting techniques that will hold audience attention and make your work more…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

    … Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve your content…

    Copybloggerin Content- 13 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

    The Daily Egg- 25 readers -
  • Pamela Wilson on Experts On The Wire

    … On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing. In this 62-minute episode, Pamela and Dan discuss: How copywriting can be the difference between a sale and silence Hands-on tips for improving your titles Ways to make your first sentence more compelling Listen to this Episode Now The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger. …

    Copyblogger- 5 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 7 readers -
  • Holiday Marketing Tips To Make This Season A Winner [Infographic]

    … Posted on 15 November 2016. Tags: Christmas Marketing, Holiday marketing, Holiday trends, New year's Marketing Yup! It’s that time of year again. All of the scary costumes and candies are gone (well they are at my house!), and are being replaced with fake snow and Santas. That means it’s time to unleash those holiday marketing plans that you…

    Caitlynn Cush/ Scoopin Social Blogging- 12 readers -
  • How to Improve Conversion Rates with Conscious Language

    … It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat. True online persuasion goes far beyond just a fancy website. Words can maximize conversions if you know your audience…

    The Daily Egg- 18 readers -
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