Copywriting

    • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

      Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve your content by helping you grab people’s attention.

      Copyblogger- 8 readers -
    • Prove It! 6 Persuasive Techniques for Making the Sale

      A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show the real results people get from using this product.

      Beth Hayden/ Copybloggerin Social- 4 readers -
    • The Crazy Egg Guide to Conversion Copywriting

      PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

      The Daily Eggin Paid Search EMail- 18 readers -
  • On Fears, Possibilities, and Realities

    … I LOVE blogging. It’s my passion. It’s my motivation. It’s the love of my professional life. Yes, I love blogging… buuuuuut it hasn’t always loved me back. I have name and brand recognition, traffic, community of readers – everything I need, really – to make Traffic Generation Café a financial success. Yet it isn’t… Still. I’ve recently…

    Ana Hoffman/ Traffic Generation Cafe- 12 readers -
  • Get It Done This Week (We Can Help)

    … the one that makes the most sense. And on Wednesday, Dustin Walker reminded us that copywriting isn’t just a matter of getting attention with great headlines — it’s also about sustaining that attention and building on it, to make a solid case. He shares some proven copywriting techniques that will hold audience attention and make your work more…

    Sonia Simone/ Copybloggerin Content- 7 readers -
  • Pamela Wilson on Experts On The Wire

    … On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing. In this 62-minute episode, Pamela and Dan discuss: How copywriting can be the difference between a sale and silence Hands-on tips for improving your titles Ways to make your first sentence more compelling Listen to this Episode Now The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger. …

    Copyblogger- 4 readers -
  • Holiday Marketing Tips To Make This Season A Winner [Infographic]

    … Posted on 15 November 2016. Tags: Christmas Marketing, Holiday marketing, Holiday trends, New year's Marketing Yup! It’s that time of year again. All of the scary costumes and candies are gone (well they are at my house!), and are being replaced with fake snow and Santas. That means it’s time to unleash those holiday marketing plans that you…

    Caitlynn Cush/ Scoopin Social Blogging- 12 readers -
  • How to Improve Conversion Rates with Conscious Language

    … It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat. True online persuasion goes far beyond just a fancy website. Words can maximize conversions if you know your audience…

    The Daily Egg- 11 readers -
  • How to Motivate People to Buy

    … If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion…

    Brian Clark/ Copybloggerin How To's- 17 readers -
  • How to Write Killer Blog Posts Even If You Are a Lousy Writer Like Me

    How does she do it?… 🤔 How does that Ana Hoffman manage to publish so much [good/great] content all around the web? Never in a million years would I have imagined my name used next to “writes so much“, “great content“, “everywhere“… Why? I’ve always strongly disliked writing. It never came easy – always a struggle… Want proof? I was on track to graduate Summa Cum Laude ...

    Ana Hoffman/ Traffic Generation Cafe- 15 readers -
  • How to use buyer intent to write better copy

    … Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without a loyal audience, there is no reason for you to write in the first place. It is even harder to write for websites that are purely profit driven…

    Search Engine Watchin How To's- 11 readers -
  • 7 Powerful Content Strategies Borrowed from Advertising Masters

    … The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • 2 Essential Elements of Irresistible Content

    … I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead…

    Brian Clark/ Copybloggerin Social Content- 18 readers -
  • How to Ruthlessly Cut Worthless Words from Your Sales Copy

    …,” I’m also including alternative spellings, slang abbreviations, and hyperbole. I know there’s a high probability I sound like an old grandmother shouting at kids to stay off her lawn — but lately I’m seeing this trend more and more frequently in sales copywriting. And I suspect it’s radically decreasing conversions. Types of slang to avoid in copy…

    Beth Hayden/ Copybloggerin How To's- 16 readers -
  • The Content Marketer’s Guide to Beating Writer’s Block

    … Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines…

    Visual.lyin Content- 12 readers -
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