• 5 Writing Techniques that Stir Your Audience to Action

      We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

      Brian Clark/ Copybloggerin Content- 10 readers -
    • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

      All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people ar ...

      Jerod Morris/ Copybloggerin Content- 14 readers -
    • Don’t Get Flattened on the Attention Superhighway

      When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new — the quest for eyeballs is as old as online business. And it does matter. It’s important to have a critical mass of folks who know you exist.

      Sonia Simone/ Copybloggerin Content- 16 readers -
  • Fill-in-the-Blank Templates To Make Sales

    I've been working with a new interactive sales copy creating software that was released last week, and having SO much fun with it! It's called Script Engage 2.0 and it's still on sale (and even cheaper with coupon code: 5offscript). I've mentioned before that I despise writing sales copy or promotional material, and it's definitely NOT my strong suit.

    Lynn Terry/ ClickNewz!- 12 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … Have you ever visited a car manufacturing plant? There are a variety of different assembly lines, such as the engine shop, the transaxle shop, the weld shop, the press shop, etc. Perhaps it’s where the engine is fitted or the sheet metal is crafted into a door. Regardless, all of these shops and products ultimately head to one place: final testing…

    ROI Factor Blogin Content- 17 readers -
  • On Fears, Possibilities, and Realities

    … I LOVE blogging. It’s my passion. It’s my motivation. It’s the love of my professional life. Yes, I love blogging… buuuuuut it hasn’t always loved me back. I have name and brand recognition, traffic, community of readers – everything I need, really – to make Traffic Generation Café a financial success. Yet it isn’t… Still. I’ve recently…

    Ana Hoffman/ Traffic Generation Cafe- 17 readers -
  • Get It Done This Week (We Can Help)

    … a downloadable checklist so you can get some of her mojo into your own routine. Here on Copyblogger, we’re always talking about strategies that are “simple, but not easy” — but on Tuesday, Stefanie Flaxman made the excellent point that sometimes easy is the right answer. It’s not cheating to go with the easier solution, especially when that’s…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

    … Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve your content…

    Copybloggerin Content- 13 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    …. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword... The post The Crazy Egg Guide to Conversion Copywriting appeared first on The Daily Egg. …

    The Daily Eggin Paid Search EMail- 23 readers -
  • Pamela Wilson on Experts On The Wire

    … On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing. In this 62-minute episode, Pamela and Dan discuss: How copywriting can be the difference between a sale and silence Hands-on tips for improving your titles Ways to make your first sentence more compelling Listen to this Episode Now The post Pamela Wilson on Experts On The Wire appeared first on Copyblogger. …

    Copyblogger- 5 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 6 readers -
  • Holiday Marketing Tips To Make This Season A Winner [Infographic]

    … Posted on 15 November 2016. Tags: Christmas Marketing, Holiday marketing, Holiday trends, New year's Marketing Yup! It’s that time of year again. All of the scary costumes and candies are gone (well they are at my house!), and are being replaced with fake snow and Santas. That means it’s time to unleash those holiday marketing plans that you…

    Caitlynn Cush/ Scoopin Social Blogging- 12 readers -
  • How to Improve Conversion Rates with Conscious Language

    … It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat. True online persuasion goes far beyond just a fancy website. Words can maximize conversions if you know your audience…

    The Daily Egg- 16 readers -
  • How to Motivate People to Buy

    … If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion…

    Brian Clark/ Copybloggerin How To's- 23 readers -
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