Copywriting

    • Boost the Relevance of Your Content with Benefits and Features

      One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understa ...

      Sonia Simone/ Copybloggerin Content- 13 readers -
    • 5 Tips for Crafting Copy That Converts

      Your compelling, carefully-crafted content deserves all the attention it can get, right? But how do you get that attention when there is a staggering amount other stuff competing for the same eyeballs? (Check out these stats for to see what you’re up against.) The answer is to make sure everything you produce is energetic, exciting and useful enough to cut through the clutter ...

      Movable Ink Blog- 15 readers -
  • #171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out

    … ANNOUNCEMENT: I would LOVE to see you at my LIVE EVENT this year in San Diego! As a special thanks to my podcast listeners, I’m giving away TWO CHANCES to win a free ticket to my event. You only have until TONIGHT at 5pm PST to enter! CLICK HERE for all the details! I love […] The post #171: DIYing Your Business: 5 Areas to Focus On When You’re…

    Amy Porterfield- 11 readers -
  • Know what makes your audience tick and use the right words

    … While at Detroit Metropolitan Airport recently to catch a flight to Kansas City, I learned a little something about audience. I’m actually surprised I’m not still being detained by Transportation Security Administration agents. Let me explain. For a couple of years now, my husband and I have had a love affair with that fine drink, the Old…

    Lush Digital- 12 readers -
  • 4 Workspace Hacks That Can Boost Your Creativity

    … Content developers: Do you know that the brightness of your workspace can affect your ability to generate ideas? Or that an environment that is too quiet can have a negative effect on creativity? How about the temperature – can that make a difference, too? It turns out that paying attention to those factors, and other aspects of our work…

    Movable Ink Blog- 15 readers -
  • How Big Brands Develop Brand Voices That Drive Revenue

    … What makes your copy compelling? There are tons of articles detailing how power words will help your message stand out. How telling stories is the key to eliciting an emotional response and sense of camaraderie. And of course using classic formulae like AIDA to walk users through the different stages to a purchase decision. These are common steps…

    The Daily Egg- 15 readers -
  • What is the best time of day to be creative?

    … Working at a creative agency, we see a huge range of people walk through our doors: from photographers and actors, through to bankers and mining professionals. What they all have in common is an interest in getting their project off the ground. Some feel inspired and full of ideas, while others feel overwhelmed and unsure. Whatever camp you…

    Lush Digitalin Content- 11 readers -
  • 10 Content Writing Tips to Help You Stop Procrastinating

    … OK, we put the Fourth of July holiday in the rear-view mirror, which means we have officially entered the lazy days of summer. Yes, the season that tests even the most dedicated workers among us is now underway. We’ve got a bunch of stuff to do – emails to write, content to create — but it’s so darn nice out! There’s that beach vacation to plan…

    Movable Ink Blogin Content- 17 readers -
  • #23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

    … This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. […] The post #23: 5 Lessons I Learned in 2013…

    Amy Porterfieldin Social EMail Content- 16 readers -
  • Is it email marketing or SPAM in a fancy package?

    …, Sydney or some other major capital city – all far, far away from my office in Perth. Poor grammar – Some of the drip email campaigns I’ve seen have invested in good copywriting. Others haven’t bothered to even get the spelling right. You have a far better chance of getting a good result if you bother with the small details like punctuation…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 13 readers -
  • This will shock you! (Why clickbait headlines work)

    … lessons back in journalism school that taught us how to create catchy titles. It’s a proper copywriting skill. Without intriguing headlines that capture attention in a split second, the audience simply wouldn’t read on. The difference is news headlines (usually) have factual content and substance to back them up. If you’re interested, Columbia…

    Lush Digitalin Content Blogging- 14 readers -
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