Copywriting

  • How to Use Storytelling to Build a Sales Funnel

    … are like staircases. They lead your customers toward buying your product or service, one step at a time. As you can imagine, this process can end up looking incredibly different, depending on your business, but the overall idea is the same. Through the years of helping businesses with their copywriting, there is one common mistake I see over and over…

    Growmapin How To's- 10 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    … If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic…

    The Daily Egg- 16 readers -
  • Why Clickbait Works (And Why You Should Do More of It)

    … the thing. Clickbait gets a bad rap. When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention. Here’s why, despite your hesitancy or bold proclamations from companies, you should be using more of it. This Unbelievable Copywriting Hack Will Save Your Job (Details Below) We could talk…

    KISSmetrics Marketing Blog- 15 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    … If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic…

    The Daily Egg- 27 readers -
  • 5 Writing Techniques that Stir Your Audience to Action

    … We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy…

    Brian Clark/ Copybloggerin Content- 12 readers -
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

    … All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s…

    Jerod Morris/ Copybloggerin Content- 15 readers -
  • Fill-in-the-Blank Templates To Make Sales

    … strong suit. I have invested in some great copywriting courses over the years though, and slug through it when I need to create sales pages or landing pages. Still, there are just so many pieces and parts to a GOOD launch or promotion that it gets seriously overwhelming. From the pre-launch series to the sales copy to the funnel to the follow-up…

    Lynn Terry/ ClickNewz!in Affiliate- 18 readers -
  • Don’t Get Flattened on the Attention Superhighway

    … a massive amount of attention. It’s about gaining the right kind of attention from the right people … and continuing the journey from there. Copywriting formulas When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without…

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … bullshitter. Every time Steve shared a nonsense phrase from a website, I found myself opening the browser to make sure he didn’t get it from DK New Media! As a result, I was motivated to fix the home page. I went over in my head why companies continue to use our agency, and it all came down to one thing… we fix what’s broken with their online…

    Douglas Karr/ Marketing Technology Blogin Social- 26 readers -
  • Copywriting: Hiring A Content Professional for Your Brand

    … it on. Of course, it isn’t always feasible to pause projects in the fast-paced industry of digital media and advertising, but if you’re ahead of schedule on your writing, it’s always best to come back and view it once more with a fresh set of eyes before sending it off. If I’m short on time, I’ll simply get up to grab a cup of water, and once I’m back…

    ROI Factor Blogin Content- 21 readers -
  • On Fears, Possibilities, and Realities

    … I LOVE blogging. It’s my passion. It’s my motivation. It’s the love of my professional life. Yes, I love blogging… buuuuuut it hasn’t always loved me back. I have name and brand recognition, traffic, community of readers – everything I need, really – to make Traffic Generation Café a financial success. Yet it isn’t… Still. I’ve recently…

    Ana Hoffman/ Traffic Generation Cafe- 23 readers -
  • Get It Done This Week (We Can Help)

    … the one that makes the most sense. And on Wednesday, Dustin Walker reminded us that copywriting isn’t just a matter of getting attention with great headlines — it’s also about sustaining that attention and building on it, to make a solid case. He shares some proven copywriting techniques that will hold audience attention and make your work more…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

    … Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only improve your content…

    Copybloggerin Content- 14 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    …. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword... The post The Crazy Egg Guide to Conversion Copywriting appeared first on The Daily Egg. …

    The Daily Eggin Paid Search EMail- 31 readers -
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