Copywriting

  • Copywriting Shortcuts: Secrets The Pros Use To Write Faster With Better Results

    … Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of […] The post Copywriting Shortcuts: Secrets The Pros Use To Write Faster With Better Results appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 14 readers -
  • How to write a winning award entry

    … Are you entering awards? Are you winning your categories? If you’re not having the success you deserve, the culprit is probably the award application. More to the point, the problem is the way you’re filling out the application. Read on if you’d like an unfair advantage in the next awards contest you enter. Secrets from the judging panel Every…

    Sarah Mitchell/ Lush Digital- 10 readers -
  • 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices

    … Cover your ears for a second. My wife can sing. I can’t. There, I admitted it. But, we do have one thing in common — we both think we can. Only one of us is right (ahem). In the world of business, we all put out a tune. A vibe. A voice. Customers flock to Read More... The post 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices…

    Copyblogger- 8 readers -
  • How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

    … I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a Read More…

    Copyblogger- 6 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 19 readers -
  • Blending Art with Strategy for Powerhouse Content

    … We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about Read…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Take a stand: your most important audience is internal

    … Putting the weight of your brand behind a social cause is a potentially treacherous decision. You’re linking your brand’s reputation to a potentially divisive idea and that can have repercussions — people are really fond of a boycott. These past couple of months Australia has been holding a referendum on the issue of same-sex marriage…

    Lush Digital- 13 readers -
  • 5 Common Copywriting Mistakes That Can Ruin Your Results

    … Whether you’re a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying “Umm” when you speak, far too many writers come across as less than professional because they make these common mistakes. […] The post 5 Common Copywriting Mistakes That Can Ruin Your Results appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 8 readers -
  • Use These 4 Copywriting Pillars to Craft Kickass Presentations

    … I love presentations. I love going to them and I love giving them. You have a defined amount of time, during which a bunch of people come together to listen to a message. Whether your presentation is online (a SlideShare, a webinar) or in the real world (a talk to a large or small audience), Read More... The post Use These 4 Copywriting Pillars to Craft Kickass Presentations appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 9 readers -
  • Why should I keep blogging? It’s not working!

    … There is a common query we hear: Should I keep blogging? I don’t think it’s working. The short answer is, yes, you should keep going. It’s important to understand that content marketing (which includes blogging) is a ‘slow-drip’ process. But just because it’s a slow process doesn’t mean it’s not worth doing. It takes time to build interest…

    Lush Digital- 15 readers -
  • Clickbait or Damn Good Headline?

    … When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know how good your content is Read More... The post Clickbait or Damn…

    Stefanie Flaxman/ Copyblogger- 23 readers -
  • How to use quotation marks and apostrophes

    … Do you want to know what really bugs me? Quotation marks and apostrophes. As a professional copywriter and editor, I see these punctuation marks abused all the time. Quotation marks are sometimes used to indicate that a word is being used in a non-typical, ironic, or other special sense. This usage has been coined ‘scare quotes’ and implies…

    Lush Digitalin How To's- 10 readers -
  • How to structure a better brand story

    … Do you know the essential element required for brand storytelling? Here’s a hint – it’s something novelists don’t have to worry about. Too often marketers miss a trick when preparing case studies, articles, media releases and blog posts about their company. If you’re producing content as part of your overall marketing strategy, here’s what you…

    Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • 10 frequently ignored grammar rules you need to know

    … are 10 grammar rules everyone should know (but might not have heard of before) from a professional proofreader and editor. Consistency is key in copywriting As a writer, you will be challenged when making decisions about how to construct your sentences and paragraphs. Keeping a style guide handy will be a tremendous help for this. I use and highly…

    Lush Digital- 20 readers -
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