Copywriting And Conversion

  • Inside Firepole: What We Learned From Our Biggest Product Launch Yet

    … Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory. Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with an invite to a webinar or some free content, and then you…

    Firepole Marketing Blog- 18 readers -
  • 42 Ways To Scare Off Your Customers With Bad Website Design

    … their username and password, be sure to send it to them in an email. And when they return to your site, say “Enter the e-mail address you signed up with”, not “Enter username.” Give Your Website the Best Chance of Success We’ve covered a lot of bad website design traps in this post, from first impressions to your website content and conversions. If you…

    Firepole Marketing Blogin Social SEO- 42 readers -
  • Project ABC: The Evolution of A Business Idea

    … reader-to-subscriber conversion rates, ineffective guest posts, delayed launches, inconsistent emails were all just symptoms masking a bigger, 5’6, 135 pound problem: me. One night, frustrated, I tore out a sheet of paper from my work binder and started listing all the reasons why Speak for the Meek hadn’t launched. As I started listing them, I saw…

    Firepole Marketing Blog- 17 readers -
  • CEI 088: Strategies for Micro Business with Tara Gentile

    … We are really excited about today’s podcast. Tara Gentile is tackling the difference between building the type of business that lets you do what you love, and a six or seven figure business. Tara defines a micro business as a business that’s run by one individual, who may or may not have a team of contractors who work in the business. She’s here…

    Steph Colbourn/ Firepole Marketing Blogin Twitter- 20 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 33 readers -
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