Copywriting Blog Posts

  • Be a Better Writer: 5 Lessons I Learned From Yoga Teacher Training

    … better at your craft. Reading fiction and non-fiction of any subject can help strengthen your writing. If you do want to read about writing (so meta!) I recommend Nicole Fenton, Ann Handley, and the Gather Content blog. Remain curious, learn from those around you, and ask a friend or coworker to edit. Different people will give you different types…

    Portent, Inc- 18 readers -
  • Why I Use Markdown, & You Should Too

    … of the HTML elements, including lists, and converts quotes to smart quotes (I love that). So the Markdown because purty HTML: HTML from Markdown, just like that Which, after a cut-and-paste becomes the blog post you’re reading. It’s soooo easy You’ll learn Markdown 10x faster than you learned MS Word. Try the tutorial. Then try one of the tools…

    Ian Lurie/ Portent, Inc- 16 readers -
  • Making amazing content: The links

    … This is a steadily-growing list of links from my talk about amazing content tactics: Markdown-related Daring Fireball guide to Markdown Syntax Marked: An OS X desktop Markdown preview tool MarkdownPad: Windows Markdown preview and editing tool Web-based Markdown editing Editing/proofing Hemingway Grammarly Image compression Imageoptim Caesium The post Making amazing content: The links appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 9 readers -
  • How to: Edit and proofread

    … Editing and proofreading are a pain in the tuchus. I want to get someone else to read my work. But face it: Most of the time I’ve waited until the last minute. Everyone around me is busy. I have one hour to get this report/blog post/whatever out the door. Here’s my real-world editing routine, taught to me by a great writer back in 19muttermutter…

    Ian Lurie/ Portent, Inc- 11 readers -
  • Teach me something

    … This post is more than my usual rant. It’s going to make people squirm. Hell, it made me squirm, because we’re all guilty of my topic: Marketing content has become meaningless word puke. My dark epiphany I did some research today. I wanted to learn a new thing about marketing. So, I looked at ten articles, all on the same topic. They all said…

    Ian Lurie/ Portent, Inc- 13 readers -
  • Pooping Bowling Balls and Other Content Truths

    … Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this: Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball. I have to write a lot of crap to write anything good. If you have neither the time nor the money for good content, you have neither…

    Ian Lurie/ Portent, Incin Content- 13 readers -
  • How to Write Sincere Marketing Copy

    … an example from MailChimp, an online email marketing solution that writes personable copy. Mindful copywriting is truthful and it solves customer problems while also being respectful. If marketing writers were monks, MailChimp would be well on its way to enlightenment. They use a voice and tone that’s warm, but clear. They persuade the reader…

    Portent, Incin EMail How To's- 9 readers -
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