Cor Hospes

  • How to market your B2B product with passion

    One of the things I loved most about journalism was talking to people about their greatest passion in life — whether it was cars or nuclear physics or the lifecycle of lacewing butterflies. Even when the topic seems boring, a person’s passion rubs off on you. I once spent 40 minutes talking to a guy who had spent 25 years writing for Britain’s top quarrying magazine.

    Lush Digital- 20 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
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