Cor Hospes

  • How to market your B2B product with passion

    … “boring”. So don’t fall into the trap of thinking your B2B product or service is boring, just because it’s not stereotypically “sexy”. B2B marketing doesn’t have to be boring These days we’re all looking for stories to tell about our brands. If you employ experts, specialists, boffins and geeks, then chances are your very best stories are already right…

    Lush Digitalin How To's- 21 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
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