Corporate Blogging For Dummies

    • Why We Rebranded and Changed Our Domain to MarTech.zone

      The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community via social medi ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The 9-Step Guide to Create an Optimized Blog for Search

    …. I’d opt for shorter posts more often than not – you don’t want to bloviate where you can write succinctly. The remaining advice is solid – design, speed, responsiveness, media usage, title tags, email subscriptions, social promotion… all solid advice. As for misspellings and grammatical errors – thank goodness my readers forgive me there…

    Douglas Karr/ Marketing Technology Blog- 9 readers -