Corporate Blogging For Dummies

  • Why We Rebranded and Changed Our Domain to MarTech.zone

    … The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The 9-Step Guide to Create an Optimized Blog for Search

    … Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best…

    Douglas Karr/ Marketing Technology Blog- 11 readers -