Corporate Branding

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 20 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    … A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business…

    ROI Factor Blogin SEO Content Blogging- 22 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 24 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 15 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 20 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … a very strong and successful marketing campaign. Whatever your budget may be, we hope this insight can help you make the most of it. Every dollar you spend plays an important role in the growth of your business. Take the time to analyze what you are trying to accomplish for your brand, and determine what marketing channels will help you execute that plan. Has your company had more success with online marketing, or offline advertising? Leave a comment below or tweet us @BFMWeb. …

    ROI Factor Blogin EMail- 18 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 36 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    …, but you also don't want to lose your branding or become unidentifiable to your audience. Brands like Coca-Cola update their logo almost every year with small changes that are relatively unnoticeable. However, consumers still recognize the modernization and overall fresh look that never seems to fade from the brand. You can make little changes like…

    ROI Factor Blog- 13 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    …, you need to make sure the information on this page tells a compelling story. But how do you that? To make it easier, we've narrowed down 5 creative elements you must have for designing an inspiring "About Us" page: • Company Vision & Philosophy • Company Timeline • Team Member Profiles • Business Concept Visuals • Multimedia Content Now…

    ROI Factor Blogin SEO Facebook- 11 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 39 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … or company. At our digital agency, Blue Fountain Media, we regularly host intern programs to a select group of young professionals seeking an extensive learning experience in the digital marketing industry. Whether it is on our social media, strategy, or other digital marketing teams — our interns work alongside various levels of experts…

    ROI Factor Blogin Social- 20 readers -
  • Connecting Offline and Online Branding to Grow Your Business

    … When it comes to building a cohesive brand, it is important that any business takes the time to bridge offline and online marketing and branding initiatives in a way that makes users comfortable interacting and buying products or services both on and offline. Making the jump from a brick-and-mortar store to social media platforms and a consistent…

    Austin Paley/ ROI Factor Blogin Content- 19 readers -
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