Corporate Branding

    • Branding Strategy: So You Want to Hire a Digital Agency?

      You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity? If not, there’s no reason to panic.

      ROI Factor Blog- 10 readers -
    • Blog Strategy: Driving Website Traffic & Business Revenue

      A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business.

      ROI Factor Blogin SEO Content Blogging- 6 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 13 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 9 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 9 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … clarify that when we discuss print advertising, we are strictly talking about magazines and billboards. For digital marketing we are referring to search engine ads, social media, and email marketing. For our research, we are looking at the cost of an impression, instead of a click or an actual lead, and what that cost looks like in both print…

    ROI Factor Blogin EMail- 16 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 26 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    … be time to consider a redesign or update. Naturally, companies and industries evolve over time and your logo is one of the branding elements that has to be updated in order to change with it. 2. Trend Like fashion and hairstyles, logo designs go through trends over time. The late 90’s and early 2000’s saw frequent usage of a “swoosh” movement…

    ROI Factor Blog- 9 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    … Even though inbound marketing is not a relatively new concept, it is certainly being executed in a number of new ways. People often associate content marketing with blog posts and social outreach. However, restricting content to those parameters can lead to many overlooked opportunities. You want to make sure that your business doesn’t miss out…

    ROI Factor Blogin SEO Facebook- 8 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 31 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … The internship experience is crucial to college students or recent graduates looking to immerse themselves in the field they want to pursue a career in. The “real world” experience an internship provides isn’t something that you’ll find in a classroom, and is a valuable opportunity to learn the skills needed to be an asset to any business…

    ROI Factor Blogin Social- 19 readers -
  • Connecting Offline and Online Branding to Grow Your Business

    … When it comes to building a cohesive brand, it is important that any business takes the time to bridge offline and online marketing and branding initiatives in a way that makes users comfortable interacting and buying products or services both on and offline. Making the jump from a brick-and-mortar store to social media platforms and a consistent…

    Austin Paley/ ROI Factor Blogin Content- 11 readers -
  • How to Use LinkedIn to Find Your Company a Perfect New Hire

    … Social media has drastically changed the way you can recruit talent today. From sourcing thousands of applicants instantaneously to showcasing corporate culture to potential candidates, social platforms, such as LinkedIn, Facebook, and Twitter, are greatly helping businesses discover top candidates and share the inner workings of the organization…

    ROI Factor Blogin Social How To's- 6 readers -
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