Corporate Branding

    • Hone Your Branded Content with These 6 Tips

      In a market where a brand’s values and philosophy continue to gain importance in the eyes of consumers, companies should be prepared to “open up” to their audience at any chance they get. Be it an origins story or a mission statement, showing off the moral, ethical and ideological fabric of a brand has become as important as the exchange of services, and can often be a deciding ...

      ROI Factor Blogin Content- 13 readers -
  • The Official Business Guide To Nailing Co-Branding

    … Co-branding is the alliance of two companies that are working together to create 'Marketing Synergy.' This marketing strategy can result in sponsorships or ad placements and can benefit both brands by expanding their audience. When co-branding is executed properly, both brands should benefit from the partnership, but it’s risky because…

    ROI Factor Blog- 17 readers -
  • 5 Examples of Great Homepage Messaging For Your Website

    … If you want to captivate a website visitor who comes to your site knowing little or nothing about your brand, nothing is more important than nailing your homepage messaging. You have just seconds to convince the user not to abandon your site. The main message is one of the most prominent elements on the homepage, and if it doesn’t appeal to users…

    ROI Factor Blog- 15 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 31 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    … A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business…

    ROI Factor Blogin SEO Content Blogging- 33 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 32 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 26 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 28 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … for their marketing efforts, while print can do more from a branding prospective. Print Ads Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines…

    ROI Factor Blogin EMail- 25 readers -
  • The Role of A Digital Agency While Growing Your Business

    … branding efforts while positioning your company for online growth and success. Content Repositioning Advertising agencies have long lived by the adage of shiny, well-branded sales copy: “This car is sleek, goes fast, will get you women.” While this traditional model may continue to work when an extensive ad budget is focused on video, it's important…

    ROI Factor Blogin Social- 47 readers -
  • 12 Visual Content Marketing Ideas that Get Shared Like Mad

    … The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we…

    Pam Moore/ Pam Marketing Nutin Social Content- 40 readers -
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