Corporate Branding

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 13 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    …. If you practice renewing and producing content to stay relevant, not only will you show that you are a thought leader in your industry, but readers will find your blog valuable which will drive up your ranking in search results as well. When prospective customers search for your trade or profession, you want to be at the top of the results in order…

    ROI Factor Blogin SEO Content Blogging- 10 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 15 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … for clever brands to capitalize on the real-time, second-screen viewing nature of the events. Before we dive too deep into the current marketing landscape behind the games, let’s break down the world’s largest global sporting event into more digestible pieces. Rio de Janeiro by the numbers: Attending athletes: 10,000+ Days the event runs: 19…

    ROI Factor Blogin Social Content- 11 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 11 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … for their marketing efforts, while print can do more from a branding prospective. Print Ads Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines…

    ROI Factor Blogin EMail- 17 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 30 readers -
  • 12 Visual Content Marketing Ideas that Get Shared Like Mad

    … look. Every brand, every marketer and human has an opportunity to be the media. Social media levels the playing field. Today even the smallest of businesses and brands can compete with the biggest if they know how to tap into the power of modern, social and digital marketing. A picture can truly speak a thousand words! Visual marketing is a form…

    Pam Moore/ Pam Marketing Nutin Social Content- 22 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    … As the digital world has become such a large part of our lives, we have seen companies go through rebranding to adapt their logos and to be more suitable for online marketing. If your logo doesn’t convert well on a website or Facebook page, it may be time to redesign. Often it is complex logos that see these updates first. Designs with too much…

    ROI Factor Blog- 12 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    …, you need to make sure the information on this page tells a compelling story. But how do you that? To make it easier, we've narrowed down 5 creative elements you must have for designing an inspiring "About Us" page: • Company Vision & Philosophy • Company Timeline • Team Member Profiles • Business Concept Visuals • Multimedia Content Now…

    ROI Factor Blogin SEO Facebook- 9 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    …. Your brand is the foundation of your business. It doesn’t matter if you are a small business, corporation or something in between you impact your brand with every action you take. Every tweet, call, post on Facebook, Instagram photo, Google+ update is a representation of your brand. Every employee that works for you is leaving hundreds of brand…

    Pam Marketing Nutin Social Mobile Content- 33 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … that after their experience that they want to have a career in a different department of a digital agency, as was the case with Fardad. “I started off doing social media, and was fortunate to learn a lot about strategy too—examining the creative end of how any business goes about changes to a website or campaign. Something you won’t find at most other…

    ROI Factor Blogin Social- 20 readers -
  • Connecting Offline and Online Branding to Grow Your Business

    … When it comes to building a cohesive brand, it is important that any business takes the time to bridge offline and online marketing and branding initiatives in a way that makes users comfortable interacting and buying products or services both on and offline. Making the jump from a brick-and-mortar store to social media platforms and a consistent…

    Austin Paley/ ROI Factor Blogin Content- 13 readers -
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