Corporate Branding

  • Blog Strategy: Driving Website Traffic & Business Revenue

    … A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business…

    ROI Factor Blogin SEO Content Blogging- 28 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 29 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 21 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 26 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … for their marketing efforts, while print can do more from a branding prospective. Print Ads Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines…

    ROI Factor Blogin EMail- 19 readers -
  • The Role of A Digital Agency While Growing Your Business

    … act upon. However, there are many different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are a lot of roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you. Data Analysis…

    ROI Factor Blogin Social- 40 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    …, but you also don't want to lose your branding or become unidentifiable to your audience. Brands like Coca-Cola update their logo almost every year with small changes that are relatively unnoticeable. However, consumers still recognize the modernization and overall fresh look that never seems to fade from the brand. You can make little changes like…

    ROI Factor Blog- 13 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    … Even though inbound marketing is not a relatively new concept, it is certainly being executed in a number of new ways. People often associate content marketing with blog posts and social outreach. However, restricting content to those parameters can lead to many overlooked opportunities. You want to make sure that your business doesn’t miss out…

    ROI Factor Blogin SEO Facebook- 11 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 42 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … The internship experience is crucial to college students or recent graduates looking to immerse themselves in the field they want to pursue a career in. The “real world” experience an internship provides isn’t something that you’ll find in a classroom, and is a valuable opportunity to learn the skills needed to be an asset to any business…

    ROI Factor Blogin Social- 20 readers -
  • Connecting Offline and Online Branding to Grow Your Business

    … When it comes to building a cohesive brand, it is important that any business takes the time to bridge offline and online marketing and branding initiatives in a way that makes users comfortable interacting and buying products or services both on and offline. Making the jump from a brick-and-mortar store to social media platforms and a consistent…

    Austin Paley/ ROI Factor Blogin Content- 21 readers -
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