Corporate Branding

  • 5 Examples of Great Homepage Messaging For Your Website

    … Slack is the team communication and collaboration tool everyone who’s everyone is using these days. The main messaging on their homepage works because it puts all the emphasis on users, specifically on what Slack can do to make those users’ lives better. The language is clear and simple, and it resists resorting to buzzy corporate lingo like…

    ROI Factor Blog- 14 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 29 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business.

    ROI Factor Blog- 31 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 32 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … Although there are less than 24 hours left before the Games officially start, the competition for many brands kicked off months ago. Revenue, sponsorship, and advertising budgets have continued to grow each year, and with the ever increasing opportunities made available to marketers, it’s no surprise that brands are spending upwards of $1 billion…

    ROI Factor Blogin Social Content- 22 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 27 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced…

    ROI Factor Blogin EMail- 22 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 44 readers -
  • 12 Visual Content Marketing Ideas that Get Shared Like Mad

    … The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we…

    Pam Moore/ Pam Marketing Nutin Social Content- 40 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    …, but you also don't want to lose your branding or become unidentifiable to your audience. Brands like Coca-Cola update their logo almost every year with small changes that are relatively unnoticeable. However, consumers still recognize the modernization and overall fresh look that never seems to fade from the brand. You can make little changes like…

    ROI Factor Blog- 13 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    …, you need to make sure the information on this page tells a compelling story. But how do you that? To make it easier, we've narrowed down 5 creative elements you must have for designing an inspiring "About Us" page: • Company Vision & Philosophy • Company Timeline • Team Member Profiles • Business Concept Visuals • Multimedia Content Now…

    ROI Factor Blogin SEO Facebook- 11 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 43 readers -
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