Corporate Branding

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 18 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    … A blog gives a website a free space to engage with its visitors. Often used to introduce readers to the specific field that the business is involved in, a blog allows potential clients to familiarize themselves with the idea of a company in relation to their industry. Furthermore, blogs can reveal your standing within your line of business…

    ROI Factor Blogin SEO Content Blogging- 16 readers -
  • Increase Brand Value Through Positive Marketing

    … Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help but relate…

    ROI Factor Blog- 20 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … Although there are less than 24 hours left before the Games officially start, the competition for many brands kicked off months ago. Revenue, sponsorship, and advertising budgets have continued to grow each year, and with the ever increasing opportunities made available to marketers, it’s no surprise that brands are spending upwards of $1 billion…

    ROI Factor Blogin Social Content- 13 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 16 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced…

    ROI Factor Blogin EMail- 18 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 33 readers -
  • 12 Visual Content Marketing Ideas that Get Shared Like Mad

    … The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we…

    Pam Moore/ Pam Marketing Nutin Social Content- 28 readers -
  • Logo Update: 5 Tips to Rebranding Your Logo Design

    … be time to consider a redesign or update. Naturally, companies and industries evolve over time and your logo is one of the branding elements that has to be updated in order to change with it. 2. Trend Like fashion and hairstyles, logo designs go through trends over time. The late 90’s and early 2000’s saw frequent usage of a “swoosh” movement…

    ROI Factor Blog- 13 readers -
  • 5 Must Have Elements for Inspiring About Us Pages

    …, you need to make sure the information on this page tells a compelling story. But how do you that? To make it easier, we've narrowed down 5 creative elements you must have for designing an inspiring "About Us" page: • Company Vision & Philosophy • Company Timeline • Team Member Profiles • Business Concept Visuals • Multimedia Content Now…

    ROI Factor Blogin SEO Facebook- 10 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think…

    Pam Marketing Nutin Social Mobile Content- 37 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … or company. At our digital agency, Blue Fountain Media, we regularly host intern programs to a select group of young professionals seeking an extensive learning experience in the digital marketing industry. Whether it is on our social media, strategy, or other digital marketing teams — our interns work alongside various levels of experts…

    ROI Factor Blogin Social- 20 readers -
  • Connecting Offline and Online Branding to Grow Your Business

    … When it comes to building a cohesive brand, it is important that any business takes the time to bridge offline and online marketing and branding initiatives in a way that makes users comfortable interacting and buying products or services both on and offline. Making the jump from a brick-and-mortar store to social media platforms and a consistent…

    Austin Paley/ ROI Factor Blogin Content- 16 readers -
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