Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
    • Five new content forms rocking the marketing airwaves

      By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get ...

      {grow}in Social Content- 13 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 6 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 7 readers -
  • The world’s best creativity technique

    … to get your participants to look at the idea in a totally new perspective. One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. Once when I gave the “invisible” prompt, a housewife came up with an idea for an instant win game that made people a winner if they had the right barcode…

    {grow}- 5 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … better, or even use it as a marketing advantage. They want feedback from customers—the more the better—and they‘re willing to invest in collecting and addressing it. As chronicled by John Dijulius in The Customer Service Revolution, Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch…

    {grow}in EMail- 12 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 13 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … this is now becoming a common technique for channels like CNN, I have seen little or no adoption in the world of corporate content but it makes so much sense. 5) It’s not short form or long form. It’s right form Another endless debate in the business world is short-form versus long form content. We employ algorithms and statistical tests to try…

    {grow}in Social Content- 11 readers -
  • Sponsored content and the economics of trust

    … For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes. In 2015, I achieved a long-time personal goal by becoming a contributor to the publication…

    {grow}in Content- 12 readers -
  • How a tweet from Shutterstock’s CEO changed the way I think about customer service

    … by Mars Dorian, {grow} Contributing Columnist There have been a few online exchanges that have changed the way I do business. One such exchange happened recently, on November 24th, and I thought I’d share with you the lesson I learned. That day, with J-pop music blasting from my iMac speakers, I was working on a cover for my upcoming sci-fi…

    {grow}in How To's- 22 readers -
  • 25 Nuggets of Essential Social Media Wisdom

    … I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you…

    {grow}in Social Content Facebook- 26 readers -
  • Content Shock is here. Now what?

    … something to do with it. This week, BuzzSumo reported an even more somber view of the situation. It revealed that for even the most respected content sites on the planet — including Buffer, Copyblogger, and MOZ — social shares of content have plummeted: Even more startling, the company reported that these declines occurred even when year-over…

    {grow}in Social Content- 13 readers -
  • How to overcome the fact that people are NOT reading your emails

    … By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to a lot of back…

    {grow}in EMail How To's- 10 readers -
  • Personal brand or company brand? The new realities of life online

    … brand or a company brand? I’m a musician and I have more then a million followers on Google+. I thought I would be able to monetize this audience but nothing has happened. Isn’t that what is supposed to happen when you build a brand? I don’t want my employees to build a brand on social media. What happens if they get more popular than…

    {grow}- 5 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 15 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the term “content shock” but Seth described how…

    {grow}in SEO EMail Content- 11 readers -
  • What is the ideal blogging frequency for your business?

    … for months before they see the light of {grow}. My number one priority is to live up to a promise that if you spend time on this site, you will ALWAYS find something interesting here. The business goal supported through my blog frequency is to establish a community through thought leadership so people can know me, trust me, and eventually hire…

    {grow}- 9 readers -
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