Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 21 readers -
  • Social media proficiency: A life skill?

    … By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly…

    {grow}in Social- 17 readers -
  • The greatest content marketing case study in history

    … as tall as a building were their photos! The reaction was amazing. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. They literally gasped with astonishment and delight. This was a lovely story of the common becoming uncommon, the trenches becoming the mountain, the mundane becoming…

    {grow}in Content- 20 readers -
  • Content shock re-visited, the content marketing myths and realities

    …. Many reputable voices in our field have weighed in and said “yes, content shock is here” including BuzzSumo, Buffer, TopRank, Rand Fishkin of Moz, Christopher S. Penn of Shift Communications and many more. Track Maven has reported on this extensively. In a recent post they noted that the output of content per brand increased 35% per channel in one…

    {grow}in Social Content- 41 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 12 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 8 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 13 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 10 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 25 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 17 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! These are people who go to work every day…

    {grow}in Social Content- 20 readers -
  • Sponsored content and the economics of trust

    … access to behind the scenes information and insights. For more information, click here. The post Sponsored content and the economics of trust appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Four profound marketing megatrends for 2016 and beyond 25 Nuggets of Essential Social Media Wisdom The future of blogging and online publishing …

    {grow}in Content- 19 readers -
  • How a tweet from Shutterstock’s CEO changed the way I think about customer service

    … by the author. The post How a tweet from Shutterstock’s CEO changed the way I think about customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Should you create different social media posts for international clients? The marketing conference guide for socially awkward people To drive value from your content, focus on trust, not traffic …

    {grow}in How To's- 30 readers -
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