Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
  • A significant content insight if you’re marketing personal services

    … convinced that in many cases, the future of corporate branding is personal branding. The whole picture Sometimes I see people getting sucked into the whole content marketing tornado and believe that a weekly blog post is going to save their business. That is probably not going to happen. Marketing is a complex cocktail and yes, stuff like price…

    {grow}- 21 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 22 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 28 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments…

    {grow}- 33 readers -
  • Social media proficiency: A life skill?

    … By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly…

    {grow}in Social- 19 readers -
  • The greatest content marketing case study in history

    … boring B2B product. Scientists and engineers are human too. Show that humanity. Make that connection. Did it achieve anything? The one thing that’s missing here is measurement. Every good case study has a measurable deliverable, right? Obviously this was a GE corporate video so I don’t know if this content piece ever sold one microscope…

    {grow}in Content- 26 readers -
  • Content shock re-visited, the content marketing myths and realities

    … the rapid rate of change in our business. The challenge in all of this is to think critically and be aware of the changes in your business. Don’t keep doing something because that’s what you did last year. Consider new strategies focused not just on content but on content ignition — the economic value of content that is not seen and shared…

    {grow}in Social Content- 55 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • Five new content forms rocking the marketing airwaves

    … By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market…

    {grow}in Social Content- 19 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 12 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 18 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 20 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus…

    {grow}in EMail- 32 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 19 readers -
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