Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
    • The future of the digital marketing agency with Mitch Joel

      By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

      {grow}- 15 readers -
  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • A significant content insight if you’re marketing personal services

    … convinced that in many cases, the future of corporate branding is personal branding. The whole picture Sometimes I see people getting sucked into the whole content marketing tornado and believe that a weekly blog post is going to save their business. That is probably not going to happen. Marketing is a complex cocktail and yes, stuff like price…

    {grow}- 23 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 22 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … Journey represented bold and unconventional corporate storytelling at its best. I’d also like to direct your attention to the item in the upper right corner of the screenshot. This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. Kleinberg told me that he blogged about this topic on his own…

    {grow}- 30 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever. 9) Influence marketing I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs. It seemed that no matter the topic…

    {grow}- 33 readers -
  • Social media proficiency: A life skill?

    … By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly…

    {grow}in Social- 19 readers -
  • The greatest content marketing case study in history

    … customers shed tears of joy. Hello. It celebrated customers. Too often, corporate content is me-centric. I can imagine what these customers were thinking as they gazed into the night sky: “Somebody noticed me.” The basic art was user-generated content. B2B content at that. It applied a creative story-telling approach to highlight a potentially…

    {grow}in Content- 26 readers -
  • Content shock re-visited, the content marketing myths and realities

    … and PR agencies. They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code, which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. It was the most-researched post I had ever delivered to the publication…

    {grow}in Social Content- 55 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • Five new content forms rocking the marketing airwaves

    …: ceros, content marketing, digital innovation, infographic tools, mobile marketing Posted in Content Marketing, corporate communications, Infographics, innovation, Mobile marketing, visual communication, YouTube and video | No Comments » All posts …

    {grow}in Social Content- 20 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … to the subject. Listen to any other interviews he or she has given. Your audience might not have heard their answers before, but you’ll want to make sure you don’t cover exactly the same ground, just in case. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. What…

    {grow}in Content- 12 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 19 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 21 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 32 readers -
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