Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
    • A business case for diversity in digital transformation

      By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV 2 Nord, booked me for a series of workshops.

      {grow}- 8 readers -
  • Five new content forms rocking the marketing airwaves

    … By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market…

    {grow}in Social Content- 13 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 7 readers -
  • Highlights from my #SMMW keynote speech

    … are focused on building “traffic” instead of the “trust” that truly builds economic value to the business. It was a lot of fun and a tremendous honor presenting to the big crowd at Social Media Marketing World. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. I hope I’ll get to meet…

    {grow}in SEO Content- 8 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 6 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 14 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 15 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … not working? Research from the media outlets shows that much content is consumed with the sound off, which explains how much video storytelling we now see with captions or just bold headlines. In this example, Business Insider tells a complex backstory of a political protest and you can follow the entire video even with the sound off. Although…

    {grow}in Social Content- 15 readers -
  • Sponsored content and the economics of trust

    … For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes. In 2015, I achieved a long-time personal goal by becoming a contributor…

    {grow}in Content- 14 readers -
  • How a tweet from Shutterstock’s CEO changed the way I think about customer service

    … by Mars Dorian, {grow} Contributing Columnist There have been a few online exchanges that have changed the way I do business. One such exchange happened recently, on November 24th, and I thought I’d share with you the lesson I learned. That day, with J-pop music blasting from my iMac speakers, I was working on a cover for my upcoming sci-fi…

    {grow}in How To's- 25 readers -
  • 25 Nuggets of Essential Social Media Wisdom

    … I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you…

    {grow}in Social Content Facebook- 27 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 14 readers -
  • How to overcome the fact that people are NOT reading your emails

    By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications.

    {grow}- 11 readers -
  • Personal brand or company brand? The new realities of life online

    … the product? And besides, they should do that on their own time. So it appears personal branding is in the air these days! Here are a few thoughts on the perils and promise of building a personal brand. The transferrable asset I believe it is an imperative for everybody to work on their online presence and networking, even if you are happily employed. Why…

    {grow}- 6 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 17 readers -
  • 10 soul-grabbing brands that prove you don’t need SEO to succeed

    … It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the term “content shock” but Seth described how…

    {grow}in SEO EMail Content- 12 readers -
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