Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up. In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock…

    {grow}- 19 readers -
  • Social media proficiency: A life skill?

    … titled … KNOWN. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates? “I believe social media proficiency is a life skill,” Robert told me. “We will be more effective leaders and employees by optimizing our full potential, our full network, in the digital space…

    {grow}in Social- 15 readers -
  • The greatest content marketing case study in history

    … customers shed tears of joy. Hello. It celebrated customers. Too often, corporate content is me-centric. I can imagine what these customers were thinking as they gazed into the night sky: “Somebody noticed me.” The basic art was user-generated content. B2B content at that. It applied a creative story-telling approach to highlight a potentially…

    {grow}in Content- 18 readers -
  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 37 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 11 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 8 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 11 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 10 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. 8X…

    {grow}in EMail- 18 readers -
  • The business case for unbranded content

    … In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Power on the web comes from social sharing and that happens by focusing your resources…

    {grow}in Social Content- 16 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … you use this for serious news? YikYak is a new social media channel that serves up local comments anonymously (it was recently at the heart of the protests at University of Missouri). BBC partnered with YikYak to uncover trends and comments during the recent Canadian elections. A service called Telegram is a very popular news delivery app…

    {grow}in Social Content- 19 readers -
  • Sponsored content and the economics of trust

    … For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes. In 2015, I achieved a long-time personal goal by becoming a contributor to the publication…

    {grow}in Content- 17 readers -
  • How a tweet from Shutterstock’s CEO changed the way I think about customer service

    … by Mars Dorian, {grow} Contributing Columnist There have been a few online exchanges that have changed the way I do business. One such exchange happened recently, on November 24th, and I thought I’d share with you the lesson I learned. That day, with J-pop music blasting from my iMac speakers, I was working on a cover for my upcoming sci-fi…

    {grow}in How To's- 29 readers -
  • 25 Nuggets of Essential Social Media Wisdom

    … I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you…

    {grow}in Social Content Facebook- 28 readers -
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