Corporate Communications

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
Posts about Corporate Communications
    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 29 readers -
  • A business case for diversity in digital transformation

    …. In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? A new transformational model? Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. As he became more confident in this class of senior…

    {grow}- 9 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    … By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist…

    {grow}in Content- 7 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 9 readers -
  • The world’s best creativity technique

    … OK, some blog post headlines tend to be a little sensational. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. But it gets better…

    {grow}- 7 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … By Jay Baer, {grow} Community Member Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus…

    {grow}in EMail- 16 readers -
  • The business case for unbranded content

    … on building trust, not traffic. Nobody wants to be screamed at to buy something. Clearly we must move toward a day when corporate content puts people first and aims to be as good or better than something we would read in our favorite magazines. One trend that seems to be building steam is content that has so little branding, so little selling…

    {grow}in Social Content- 15 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … this is now becoming a common technique for channels like CNN, I have seen little or no adoption in the world of corporate content but it makes so much sense. 5) It’s not short form or long form. It’s right form Another endless debate in the business world is short-form versus long form content. We employ algorithms and statistical tests to try…

    {grow}in Social Content- 17 readers -
  • Sponsored content and the economics of trust

    … For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes. In 2015, I achieved a long-time personal goal by becoming a contributor to the publication…

    {grow}in Content- 15 readers -
  • How a tweet from Shutterstock’s CEO changed the way I think about customer service

    … by Mars Dorian, {grow} Contributing Columnist There have been a few online exchanges that have changed the way I do business. One such exchange happened recently, on November 24th, and I thought I’d share with you the lesson I learned. That day, with J-pop music blasting from my iMac speakers, I was working on a cover for my upcoming sci-fi…

    {grow}in How To's- 28 readers -
  • 25 Nuggets of Essential Social Media Wisdom

    … I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you…

    {grow}in Social Content Facebook- 27 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 14 readers -
  • How to overcome the fact that people are NOT reading your emails

    … By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to a lot of back…

    {grow}in EMail How To's- 12 readers -
  • Personal brand or company brand? The new realities of life online

    … brand or a company brand? I’m a musician and I have more then a million followers on Google+. I thought I would be able to monetize this audience but nothing has happened. Isn’t that what is supposed to happen when you build a brand? I don’t want my employees to build a brand on social media. What happens if they get more popular than…

    {grow}- 7 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 17 readers -
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