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… Lighting, especially in corporate films, is a part of the filmmaking process that, if skipped, really stands out. Badly lit interviews can cause the viewer to completely switch off from the conversation they are watching because subconsciously their brain is trying to right the wrong they are viewing. Done well, lighting can really add mood…
…. With the background music from my friends and local favorite band Join The Dead, Brad and his team put together a great intro voiceover for the show. One strategy that’s been effective on Edge of the Web is also putting videos out on YouTube of the show so we’re going to do that to. I wanted to put together an intro video for the show but it didn’t warrant…
… It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your…
Sometimes video marketers assume YouTube is the best site for all their video marketing efforts, but that's not necessarily true. Vimeo provides a lot of solid options that are not available on YouTube, making it a better choice depending on what's important to you and what your goals are for your video campaigns. If you want a little "YouTube vs.