Corporate Video

    • How to create a 3D model when you can’t use a drone

      Every video project we work on at Lush Digital has some element of problem-solving to it. One project we worked on recently was a classic example. It was for a property developer in Perth and it presented us with a particularly big hurdle to overcome — the kind of corporate video challenge we love sinking our teeth into. The video was for a new apartment development.

      Lush Digitalin How To's- 14 readers -
  • Ensure your corporate video is right the first time

    … As a corporate video editor, there are few things more exasperating than completing a video, being very proud of it, sending it off to the client, only to be told it is completely the wrong thing. And it’s not just annoying for the editor — it’s a huge frustration for the client, too. So, here are a few tips to keep in mind to make sure you don’t…

    Lush Digital- 12 readers -
  • 3 things to think about when filming a corporate video

    … If you’re organising a corporate video to be filmed at your place of work, here are a few tips to make the whole process a little less scary — and to prepare you and your team for when the film crew from the video production company arrives. Talent The people who will actually be in your video will most likely be fussing about what they’re going…

    Lush Digital- 18 readers -
  • Why 3D modelling is perfect for your next video

    …, or the inside of an engine. The answer is with 3D modelling. It’s a special kind of animation that allows you to visually represent whatever it is you need to show your audience, when you can’t show them the actual thing itself. It can really make your video production sing! Let’s have a look at some examples: 3D modelling animation…

    Lush Digital- 13 readers -
  • Should I use a white screen in my corporate video?

    … When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it. In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having…

    Lush Digital- 15 readers -
  • How to create video that works for social media

    …-term, strategic view of video content production 4. Define what success looks like at the start Let’s be realistic, out of the 72 hours of video footage that are uploaded to YouTube every 60 seconds, almost none of that will go viral. If that is your end goal you might as well pack up and go home, and I would tread carefully around anyone who says…

    Lush Digitalin Social How To's- 16 readers -
  • Add a little drama to grab your audience’s attention

    … compelled to watch. They will want to relate to, empathise with, cheer on and journey with the characters. Translate this to video content for your business and, all of a sudden, you have a very powerful staff engagement tool. During 2016 we produced a number of tightly scripted “corporate dramas”. The feedback we got from the businesses involved…

    Lush Digital- 15 readers -
  • 5 Reasons Every Startup Needs a Corporate Video

    … Video is thriving. Fuelled by the rise of mobile search, online video has become a key means for people to satisfy both their information and entertainment needs. Video is widely expected to outpace written content in the near future. It will account for an estimated 70% of all consumer internet traffic by 2017. The importance of corporate…

    Growmap- 26 readers -
  • 4 ways to convince budget holders to invest in video

    … for things I wanted to buy. With budgets becoming smaller and expenditure more controlled, it can be harder to convince the budget holders that spending money on video production is a good investment. Here are some tips on helping you get approval for your next project. 1) The rise of video is undeniable By 2019 it’s predicted video…

    Lush Digital- 10 readers -
  • How to avoid 4 common corporate video lighting mistakes

    … of trouble when you’re in a pressured situation and you have to film the interview right now, too). Evolution of professionalism Corporate filmmaking has evolved over the last 10 years from interviews looking like a news package to having a much more cinematic look to them. The release of the DSLR shooting video eight years ago has changed…

    Lush Digital- 10 readers -
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