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It’s a safe bet that you spend quite a bit of time creating content: not just blog posts, but also email newsletters, downloadable guides or in-depth pillar posts, and of course tweets, Facebook posts and other social media updates. That’s a lot of writing… and a lot of time invested. Are you really using that time effectively? Or do you feel a bit like this: Overwhelmed ...
… get a bit lost. It can be hard to truly “get” something without concrete examples. The examples you give might be real-life ones (e.g. case studies) or ones you’ve made up. They could be written or graphical – a screenshot, photo, graph, or even a video. Your examples don’t need to match up to every single reader’s experience; your audience…