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It’s a safe bet that you spend quite a bit of time creating content: not just blog posts, but also email newsletters, downloadable guides or in-depth pillar posts, and of course tweets, Facebook posts and other social media updates. That’s a lot of writing… and a lot of time invested. Are you really using that time effectively? Or do you feel a bit like this: Overwhelmed ...
… The Twelve Rules of Writing Great Content (and When To Break Them) If you struggle with titles, check out Jon Morrow’s excellent resource Headline Hacks, and Cosette Jarrett’s post here on Firepole Marketing, Is Your Blog Title Worth the Click? The best introductions are short and to the point, and pique the reader’s interest by giving them…