Cost Per Acquisition

  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    …: For many advertisers, extending Facebook campaigns to Audience Network can lead to a more efficient overall campaign. On average, these advertisers see a 12 percent increase in conversions for website campaigns and a 17 percent increase in installs for mobile application campaigns. Visa is one such company—it successfully promoted awareness…

    David Cohen/ AllFacebookin Social- 15 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … Value ARPU = Average Revenue Per User. Revenue may come from the application cost, subscription-based revenue, in-app purchases, or advertising revenue. Churn = Percent of customer lost over a given period. Subscription-based applications often annualize their revenue, churn, and expenses. If you’re developing a mobile application, here’s…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … acquisition for our paid channels. We’ve calculated that if we can acquire a new customer under a certain cost then we will have a positive ROI. We test and optimize channels to lower our cost per acquisition. Depending on industry and business model, other people’s mileage may vary, but find the one metric that you can hone in on and experiment to find…

    Relevance- 14 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites. Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product…

    David Cohen/ AllFacebookin Social- 30 readers -
  • Facebook PMD AdParlor Boosts Analytics Offerings

    …," including: Pause poor-performing ads Get notified of budgeting Change bids and dynamically shift budgets Starter rule sets to maximize volume or return on investment, or reduce cost per acquisition The self-service platform allows brands to manage campaigns on both Facebook and Twitter from a single login. Or, for those with more…

    Mary C. Long/ AllFacebookin Social- 20 readers -
  • 3 Must-Know Metrics for Your Small Business Website

    … We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them…

    Jeff B. Copeland/ Dex Media- 10 readers -
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