Cost Per Acquisition

  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 14 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … in News Feed to specific audiences. Ecommerce company Nomorerack used this approach and saw its click-through-rates increase as much as 42 percent and its costs per acquisition decrease between 42 percent and 45 percent. Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming…

    David Cohen/ AllFacebookin Social- 29 readers -
  • Facebook PMD AdParlor Boosts Analytics Offerings

    …," including: Pause poor-performing ads Get notified of budgeting Change bids and dynamically shift budgets Starter rule sets to maximize volume or return on investment, or reduce cost per acquisition The self-service platform allows brands to manage campaigns on both Facebook and Twitter from a single login. Or, for those with more…

    Mary C. Long/ AllFacebookin Social- 20 readers -
  • 3 Must-Know Metrics for Your Small Business Website

    … We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them…

    Jeff B. Copeland/ Dex Media- 9 readers -
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