Cost Per Acquisition

  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    … and adoption of Visa Checkout, an easier way to pay online. It was able to expand its reach by 15 percent with Audience Network, while delivering at efficiencies on par with Facebook News Feed. In another activation, Visa saw up to 2.5 times more efficient cost per acquisition compared to campaign average by running on both Audience Network and Facebook…

    David Cohen/ AllFacebookin Social- 21 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
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