Cost Per Acquisition

  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    … by beverage company Innocent Drinks raised brand awareness by over 20 percent. Finally, Facebook said it added new global publisher partners to Facebook Audience Network, including: BBM (Indonesia) BitMango (South Korea) ETToday (Taiwan) Focus Online (Germany) India Today Group (India) Daily Mirror (U.K.) Univision (U.S.) Wenner Media (U.S.) The Washington Post (U.S.) Readers: What are your thoughts on the latest updates from Facebook Audience Network? …

    David Cohen/ AllFacebookin Social- 21 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … to boost retention. Raja Manoharan, Dot Com Infoway Once you understand the lifetime value of your customer, measure your churn rate, analyze the cost to acquire a customer, you will understand the investment you’re making and the average return on that investment. You can then make adjustments to any one or all of the variables. You may need…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
Get the top posts daily into your mailbox!