Cost Per Acquisition

  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 13 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Hardtop 4 Door. Nieman Marcus used the carousel format to bring its catalog to Facebook, showcasing beautiful imagery from its spring shoe and handbag collection. Compared with other advertising efforts, the carousel format drove three times more conversions and 85 percent better CTRs. By showing carousel link ads to people that had visited its…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads

    … in News Feed to specific audiences. Ecommerce company Nomorerack used this approach and saw its click-through-rates increase as much as 42 percent and its costs per acquisition decrease between 42 percent and 45 percent. Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads application-programming…

    David Cohen/ AllFacebookin Social- 29 readers -
  • Facebook PMD AdParlor Boosts Analytics Offerings

    …," including: Pause poor-performing ads Get notified of budgeting Change bids and dynamically shift budgets Starter rule sets to maximize volume or return on investment, or reduce cost per acquisition The self-service platform allows brands to manage campaigns on both Facebook and Twitter from a single login. Or, for those with more…

    Mary C. Long/ AllFacebookin Social- 20 readers -
  • 3 Must-Know Metrics for Your Small Business Website

    … We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them…

    Jeff B. Copeland/ Dex Media- 9 readers -
Get the top posts daily into your mailbox!