Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost Per Action
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. A creative refresh can keep your ads performing), test timing (look at when an ad performs the best…

    AllFacebookin Facebook Twitter- 27 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase…

    Marketing Technology Blogin Affiliate- 32 readers -
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