Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost Per Action
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … as it sounds. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. This will ensure that your future actions are effective. When one of the largest general-interest trade book publishers wanted…

    AllFacebookin Facebook Twitter- 24 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…

    Marketing Technology Blogin Affiliate- 23 readers -
  • Facebook Advertising For Beginners: Best of Bundle

    … in the ad exchange marketplace since 2012, and is still a go-to resource for marketers looking to encourage downstream actions like downloads and purchases. This eBook explains the basics of FBX, how it differs from other exchanges, and how you can use it to get the most out of your retargeting campaigns. Facebook Ad Types Cheat Sheet [Infographic…

    Nanigansin Social Facebook Retargeting- 17 readers -
  • Tired of CPA Offers? Try Promoting Shopify Instead

    …You know the drill: Email submits; Dating offers; Rebills. We’ve all been promoting the same types of cost-per-action (CPA) offers for ages now. I’m not saying they aren’t worth promoting, but sometimes you need to try something different to get the creative juices flowing again. For example: cost-per-sale (CPS) offers. As opposed to CPA offers, […]…

    Josh Todd/ Inside Affiliatein Affiliate- 1 readers -
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