Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost Per Action
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … by using historical data about your customer base to segment multiple target audiences. From there, create custom audiences by loading your current database into Facebook. To gain even more reach, leverage the platform’s lookalike audiences function to target similar customers. Testing and optimization: When testing and optimizing a Facebook email…

    AllFacebookin Facebook Twitter- 27 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…

    Marketing Technology Blogin Affiliate- 35 readers -