Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost Per Action
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … as it sounds. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. This will ensure that your future actions are effective. When one of the largest general-interest trade book publishers wanted…

    AllFacebookin Facebook Twitter- 22 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    …. Categories can include clicks, links, metadata, page content, search terms, brands and products, pricing information, transaction occurrence, date and time. The more kinds of data are gathered, the more raw material predictive models will have to work with, which can significantly improve accuracy. If only a few types of data are collected…

    Marketing Technology Blogin Affiliate- 20 readers -
  • Facebook Advertising For Beginners: Best of Bundle

    … in order to ultimately scale advertising campaigns. Facebook Bid Types: Maximizing Effective Reach [Blog] Facebook bid types range from Cost per Thousand Impressions (CPM) and Cost-Per-Click (CPC) to optimized CPM (oCPM) and Cost Per Action (CPA). But what do these terms mean exactly, and how do they impact who sees your ads? In this blog post, Nanigans…

    Nanigansin Social Facebook Retargeting- 15 readers -
  • Tired of CPA Offers? Try Promoting Shopify Instead

    …You know the drill: Email submits; Dating offers; Rebills. We’ve all been promoting the same types of cost-per-action (CPA) offers for ages now. I’m not saying they aren’t worth promoting, but sometimes you need to try something different to get the creative juices flowing again. For example: cost-per-sale (CPS) offers. As opposed to CPA offers, […]…

    Josh Todd/ Inside Affiliatein Affiliate- 1 readers -
Get the top posts daily into your mailbox!