Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost Per Action
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … media. So why not try Facebook if you’re seeking to quickly cultivate a thriving email list? It’s all about leveraging the tools available to you to reach more potential customers. When done properly, the subscribers will come pouring in, and your brand will be immersed in a sea of new followers and fans, all inviting you to tell them more about it. Robert Glazer is the founder and managing director of performance marketing firm Acceleration Partners. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 18 readers -
  • Facebook Advertising For Beginners: Best of Bundle

    Audience targeting is only half the battle when it comes to advertising on Facebook and other social channels; the other half is the right combination of creative elements, including copy and images, calls to action and landing pages. From branding tips to testing strategies, this eBook is a definitive guide to putting together highly effective social media campaigns.

    Nanigans- 14 readers -
  • Tired of CPA Offers? Try Promoting Shopify Instead

    …You know the drill: Email submits; Dating offers; Rebills. We’ve all been promoting the same types of cost-per-action (CPA) offers for ages now. I’m not saying they aren’t worth promoting, but sometimes you need to try something different to get the creative juices flowing again. For example: cost-per-sale (CPS) offers. As opposed to CPA offers, […]…

    Josh Todd/ Inside Affiliatein Affiliate- 1 readers -
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