Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost-Per-Action
  • Five Steps for Success in Social Media Advertising

    … strive to make these impressions at every single opportunity. Kim Giroux is the vice president of paid advertising at ZOG Digital and leads team in strategy, execution and optimization of price-per-click, paid social and retargeting. Giroux has extensive experience in managing e-commerce campaigns for clients like Fiesta Bowl, Verifone…

    ZOG Digital Blogin Social Twitter- 20 readers -
  • Yahoo Gets Into App Install Ads: Now Offered On Gemini

    … for Yahoo here. Earlier this month, eMarketer predicted that Yahoo’s mobile ad revenue will exceed Twitter, making it the third largest mobile ad company in the U.S. next year with 3.74 percent market share. (Google and Facebook are, expected to lose a bit of share each, but remain dominant leaders with projected market shares of 35.7 percent…

    Ginny Marvin/ Marketing Landin Social Twitter- 23 readers -
  • How To: Maximize Your Ad Budget

    … with each. App Marketing on Facebook: How to Leverage CPA Bidding to Drive Mobile App Installs [Case Study] If you are focused on customer acquisition, Facebook’s cost-per-action (CPA) bidding may be just what you need to scale your efforts without driving up cost. Learn how an online retailer used Custom Audiences and Lookalikes in combination with CPA…

    Nanigansin Social Paid Search Facebook How To's- 12 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 12 readers -
  • Official Top 20 CPA Affiliate Networks 2014

    … advertising space, focused on developing innovative, turnkey digital content monetization solutions. 9) ClickDealer ClickDealer is a leading global performance-based Internet Marketing company specializing in Cost-Per-Action (CPA, CPL, CPC, CPI, CPS) campaigns dedicated to optimizing revenue generation. 8) MaxBounty Since 2004, more than 16,000…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Facebook Ads: Lessons From the Trenches

    … objectives? How about setting an automated bid based on a cost-per-acquisition (leads, sales), cost-per-action, etc.? It works. And it works well. OCPM requires patience. Trust me, I learned the hard way. Once you’ve launched your ads with OCPM in place, you have to let Facebook accumulate data for OCPM to truly be effective. What does that mean for you…

    John Lee/ Search Engine Watchin Social Paid Search Facebook- 7 readers -
  • Big Data Is Shaking Up Old-School Affiliate Marketing

    … or partnership. Legacy networks owned the data and enacted rigid controls, so customers could only see a narrow and subjective view of their own conversion and performance information. Customers were locked out of asking the smart questions and into inaccurate cost-per-action (CPA) contracts. Marketers were in the dark—and paid for it. When you…

    MarketingProfsin Affiliate Social- 11 readers -
  • 3 Ways to Work Mobile Advertising Magic for Your Website

    …. The ability to scroll through the recommended offers and promotions intrigues users and invites them to check out what’s offered next. You can create similar widgets by connecting to the APIs of numerous ad networks to pull the best and most relevant brand promotions. 3. CPM, CPC, or CPA? According to the eMarketer research, mobile internet ad spending…

    Elad Natanson/ Relevancein Affiliate Mobile- 30 readers -
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