Cost-Per-Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser.
Posts about Cost-Per-Action
  • Five Steps for Success in Social Media Advertising

    … the brand. Both of these strategies have the ability to increase a brand’s community size, drive traffic to websites and increase brand awareness. Test, measure and adjust Brands should test different ad styles, the use of images and videos, linking to different digital properties, different social networks and ad copy. Posts and ads…

    ZOG Digital Blogin Social Twitter- 12 readers -
  • Yahoo Gets Into App Install Ads: Now Offered On Gemini

    … Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo…

    Ginny Marvin/ Marketing Landin Social Twitter- 17 readers -
  • How To: Maximize Your Ad Budget

    … with each. App Marketing on Facebook: How to Leverage CPA Bidding to Drive Mobile App Installs [Case Study] If you are focused on customer acquisition, Facebook’s cost-per-action (CPA) bidding may be just what you need to scale your efforts without driving up cost. Learn how an online retailer used Custom Audiences and Lookalikes in combination with CPA…

    Nanigansin Social Paid Search Facebook How To's- 8 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 8 readers -
  • Official Top 20 CPA Affiliate Networks 2014

    … advertising space, focused on developing innovative, turnkey digital content monetization solutions. 9) ClickDealer ClickDealer is a leading global performance-based Internet Marketing company specializing in Cost-Per-Action (CPA, CPL, CPC, CPI, CPS) campaigns dedicated to optimizing revenue generation. 8) MaxBounty Since 2004, more than 16,000…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 6 readers -
  • Facebook Ads: Lessons From the Trenches

    … with caution - when you go over you stand the chance of copy being cut off - just review your work in the live preview and test, test, test. Don’t assume anything about device or placement. Some Facebook ads will kick butt across mobile, desktop, newsfeed, and right placement. Some ads will only work for a single device or placement. Why do I state…

    John Lee/ Search Engine Watchin Social Paid Search Facebook- 5 readers -
  • Big Data Is Shaking Up Old-School Affiliate Marketing

    … or partnership. Legacy networks owned the data and enacted rigid controls, so customers could only see a narrow and subjective view of their own conversion and performance information. Customers were locked out of asking the smart questions and into inaccurate cost-per-action (CPA) contracts. Marketers were in the dark—and paid for it. When you…

    MarketingProfsin Affiliate Social- 9 readers -
  • 3 Ways to Work Mobile Advertising Magic for Your Website

    …. The ability to scroll through the recommended offers and promotions intrigues users and invites them to check out what’s offered next. You can create similar widgets by connecting to the APIs of numerous ad networks to pull the best and most relevant brand promotions. 3. CPM, CPC, or CPA? According to the eMarketer research, mobile internet ad spending…

    Elad Natanson/ Relevancein Affiliate Mobile- 19 readers -
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