Cost Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Cost Per Click
  • How to Know You’re Getting the Best CPC for Your Facebook Campaign

    … but conversion rates tend to be low. One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Does Size Always Matter?

    … marketing campaigns, size doesn’t always matter. In fact, smaller can be better … but you won’t know it until you try. Brendan Lattrell is the founder and CEO of Grapevine, which connects consumer brands with creators through its influencer marketing platform. Image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 12 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … per click of $0.57 in the fourth quarter of 2015 were up 6 percent from the third quarter and down 11 percent from the prior-year period. E-commerce advertisers saw their CPCs rise 21 percent quarter-over-quarter, to $0.69, not as dramatic as the fourth-quarter-2014 increase of 29 percent, to $0.63. Gaming advertisers saw CPCs drop 19 percent…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Meerkat Enables Multi-User Streaming: This Week in Social Media

    … followers, friends and fans can watch your stream anywhere.” “The embedded player enables you to decide exactly what appears on your site.” Facebook Tests Floating Videos: The new Facebook button “allows video to be popped out from the News Feed so you can keep watching as you scroll.” Here’s a cool social media tool worth checking out: Workato…

    Cindy King/ Social Media Examinerin Social- 26 readers -
  • Valentine’s Day: Nanigans Examines Facebook Costs per Click

    … With Valentine’s Day looming Saturday, social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, examined trends in costs per click for ads on the social network during the period around Valentine’s Day 2014. Nanigans found that Feb. 10 was the most expensive day during the period around Valentine’s Day last year…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Damn It, Native Advertising, Grow Up Already

    … at cleaning up their content, they’re still going about it the wrong way. The incentives are all wrong. Because content discovery networks charge marketers in a Cost Per Click (CPC) manner and publishers get paid on a per click basis, the only real incentive is on the click. That means that the marketer will use almost any means at his or her disposal…

    Chad Pollitt/ Relevance- 32 readers -
  • Facebook Surveying Ads Manager Users

    … Manager (with some text blurred out). Imagine this is what you see for your own Facebook ads. Click on a spot (any metric, data, chart, link) that you like the most about the Ads Manager tool. What are the main reasons you come to use Ads Manager? Think about the most recent campaign you have completed in Ads Manager. What was the primary goal…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
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