Cost Per Engagement

  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …-time data and insights. The app surfaces the most important follows and @mentions from other influencers and loyal fans, providing an easy way to stay plugged into Twitter. Finally, Twitter discussed Magic Pony, the machine learning company it agreed to acquire in late June: Magic Pony’s machine learning and visual processing technology…

    David Cohen/ Inside Facebookin Twitter- 31 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 48 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Damn It, Native Advertising, Grow Up Already

    … at cleaning up their content, they’re still going about it the wrong way. The incentives are all wrong. Because content discovery networks charge marketers in a Cost Per Click (CPC) manner and publishers get paid on a per click basis, the only real incentive is on the click. That means that the marketer will use almost any means at his or her disposal…

    Chad Pollitt/ Relevance- 36 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost ­per­ engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in ­game tutorial to sending an email. The campaign cost is determined based on the quantity…

    KJ Rockerin Affiliate- 8 readers -
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