Cost Per Engagement

  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … to continuously raise the quality bar on the advertising solutions we bring to market. Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others. This has…

    David Cohen/ Inside Facebookin Twitter- 27 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 46 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 20 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 26 readers -
  • Damn It, Native Advertising, Grow Up Already

    … to a conversion of some type and optimization would ensue. If content discovery networks dropped their CPC schemes and implemented a Cost Per Engagement (CPE) model instead, marketers, publishers and the networks themselves would be incentivized to deliver actual good content that engages readers and leads to real action. This is how organic channels…

    Chad Pollitt/ Relevance- 36 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … installs priced on CPE basis. CPE stands for cost­ per ­engagement and it means that the campaign cost is determined based on the quantity of users who genuinely like an app. An advertiser himself chooses any engagement metric, so the model works for any type of app and game. Examples of engagement metrics include: ● making an in­app purchase…

    KJ Rockerin Affiliate- 8 readers -
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