Cost Per Engagement

  • 10 Digital Media and Marketing Predictions for 2017

    … more organic and engaging content. Marketing technology: Kyurkchiev believes mobile teams need more intelligent marketing automation: Mobile teams will invest heavily in automation campaigns that contain personalized parameters to move users toward conversions, save acquisition costs and drive more ROI on every new user. For example, travel…

    AllTwitterin Google Facebook Twitter- 42 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … they follow. It drove increased retention and engagement (tweets, retweets, replies and likes) in Q2, and we expect the experience will continue to improve meaningfully over time as our machine learning systems get better. We also launched a significant improvement in May to the Connect tab so that people can get better account recommendations based…

    David Cohen/ Inside Facebookin Twitter- 23 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 42 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 20 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 34 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … installs priced on CPE basis. CPE stands for cost­ per ­engagement and it means that the campaign cost is determined based on the quantity of users who genuinely like an app. An advertiser himself chooses any engagement metric, so the model works for any type of app and game. Examples of engagement metrics include: ● making an in­app purchase…

    KJ Rockerin Affiliate- 8 readers -
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