Cost Per Engagement

  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, as well as live news analysis. And ultimately, we want to also serve underserved content, under-distributed content. Each of these deals is different. Some of the content is exclusive–as an example, The Rally, which is a two-hour show Monday through Friday from 9 p.m. to 11 p.m. ET. That is an all-sports highlights, news and analysis show…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 48 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 28 readers -
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