Cost Per Engagement

  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 30 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • A Complete Guide to Influencer Marketing

    … with managed campaigns, marketplaces and SaaS companies, so I consider them buyers, not vendors. The other group that is left out in this spectrum is talent agencies, such as United Talent Agency and Creative Artists Agency. These agencies have exclusive contracts with influencers and take a cut from every payment going to their influencers…

    AllFacebookin Social Google SaaS- 37 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 17 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Damn It, Native Advertising, Grow Up Already

    … as a promotion channel. Most brands aren’t interested in having their content show up next to a racy image of Kim Kardashian. Many of these native ad units look like spam to many readers. They’re often bait-and-switch offenders to the poor folks duped into clicking on them. The end result? They bounce. How does that help anyone? The publisher just got…

    Chad Pollitt/ Relevance- 29 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost ­per­ engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in ­game tutorial to sending an email. The campaign cost is determined based on the quantity of engaged users rather than clicks or installs.

    KJ Rocker- 7 readers -
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