Cost Per Engagement

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 31 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 25 readers -
  • Clickky invents a new model of mobile ad campaign pricing

    … of engaged users rather than clicks or installs. This model helps advertisers acquire new active users rather than increase app install base. Clickky’s CPE campaigns roll out of in­ house testing phase, as it announces the model’s availability for all advertisers, effective today. Clickky is proud to be the first company to offer non­ incentivized app…

    KJ Rockerin Affiliate- 7 readers -
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