Cost Per Impression

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 15 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Accountability Group. Samuel Scott, director of marketing and communications at Logz.io, has some suggestions for marketers, including demanding full disclosure from advertising partners and abandoning cost-per-impression campaigns until the market becomes more honest. Scott recommended using ad-fraud-detection software, blocking countries known…

    AllTwitterin Display- 23 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
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