Cost Per Impression

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … data providers is the ability to validate predictions in practice. For example, any provider who claims their segments will drive conversions should capture transaction data to confirm that the purchase takes place. Without transaction data, it’s not possible to validate the value proposition. Skimlinks has a programmatic audience targeting service…

    Marketing Technology Blogin Affiliate- 28 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Accountability Group. Samuel Scott, director of marketing and communications at Logz.io, has some suggestions for marketers, including demanding full disclosure from advertising partners and abandoning cost-per-impression campaigns until the market becomes more honest. Scott recommended using ad-fraud-detection software, blocking countries known…

    AllTwitterin Display- 29 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … than single-image link ads and costs per click 20 percent to 30 percent lower. Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent. Mobile app install ads and engagement ads in the carousel format are now available via its ads application-programming interface…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
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