Cost Per Impression

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…

    Marketing Technology Blogin Affiliate- 19 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    …, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising: One-half, or more, of paid online display ads never appear in front of humans. Middleman agencies have been receiving kickbacks for traffic “volume discounts” based on fraudulent ad impressions. Ad networks and publishers knowingly trade bot traffic because it earns…

    AllTwitterin Display- 26 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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