Cost Per Impression

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 30 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    …, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising: One-half, or more, of paid online display ads never appear in front of humans. Middleman agencies have been receiving kickbacks for traffic “volume discounts” based on fraudulent ad impressions. Ad networks and publishers knowingly trade bot traffic because it earns…

    AllTwitterin Display- 31 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
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