Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    …? Follower counts still count for something, right? Follower counts matter, but they’re a distant second to engagement. Those followers could be bots, follow backs, dummy accounts or people who just aren’t interested. Your influencer’s relationship with their audience matters more. And how do you measure that? Engagement: The more engaged the audience…

    AllTwitterin Social Mobile Content- 28 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 13 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … can increase response rates for calls to action by 57 percent. Visual elements can also add a lot of depth to a campaign. Personalization counts. If a marketing message doesn’t connect with a user, they are as likely to react negatively as they are to react positively. However, with the right message, conversion can increase by up to 200 percent. View the infographic below. Image courtesy of Shutterstock. …

    AllFacebookin Mobile- 22 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 17 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 6 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    …. Interestingly, the Cost Per Install index was split for the month, with different costs for apps and games. The cost per install for iOS and Android apps increased 42 percent and 47 percent in December, respectively, while this number decreased by 15 percent and 6 percent for iOS and Android games. Fiksu attributes this split to the increased…

    AllTwitter- 16 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … Digital marketing agency 3Q Digital shared its predictions for Facebook and other social networks for 2015 from CEO David Rodnitzky, chief operating officer Dave Yoo and senior director of social Dayna Moon, with one of them going so far as to make the gutsy (but unlikely) call that Facebook will acquire Twitter. Rodnitzky predicted…

    David Cohen/ AllFacebookin Social Twitter- 21 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
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