Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … the results you need, consistently. Strategy is key. Your marketing budget goes farther with the right strategy. Your breakeven cost per install drops, making your app self-sustaining. What does that mean? As long as you’re getting downloads, your marketing can continue indefinitely. “But … but … that doesn’t sound realistic …” Myth No. 5: Isn’t the CPI…

    AllTwitterin Social Mobile Content- 35 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … by an additional 6 percent. One area the report covers that isn’t often mentioned is dormant users. The analysis found that only 23 percent uninstalled an app within a week, while 9 percent remained active users. The remaining 68 percent are dormant users, who could be reactivated with well-timed, personalized push notifications. It’s not even…

    Inside Facebookin Mobile- 16 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 26 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 20 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … games. Jordan Cohen, CMO of Fluent, told SocialTimes: Mobile gaming has experienced explosive growth, and it is now a $29 billion industry. We have witnessed this first hand at Fluent, with a rapidly growing roster of app publisher clients that are using our platform to promote their apps and drive installs via cost-per-install ad campaigns (i.e…

    AllFacebook- 7 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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