Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … the results you need, consistently. Strategy is key. Your marketing budget goes farther with the right strategy. Your breakeven cost per install drops, making your app self-sustaining. What does that mean? As long as you’re getting downloads, your marketing can continue indefinitely. “But … but … that doesn’t sound realistic …” Myth No. 5: Isn’t the CPI…

    AllTwitterin Social Mobile Content- 33 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 26 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 19 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … games. Jordan Cohen, CMO of Fluent, told SocialTimes: Mobile gaming has experienced explosive growth, and it is now a $29 billion industry. We have witnessed this first hand at Fluent, with a rapidly growing roster of app publisher clients that are using our platform to promote their apps and drive installs via cost-per-install ad campaigns (i.e…

    AllFacebook- 7 readers -
  • Instagram Tops 200,000 Advertisers

    …. It also targeted people who had visited its site in last 30 days and those who had added a frame to their cart but didn’t check out in the last 60 days with its campaign. Through a series of photo ads that included a shop now button, Framebridge saw its cost to acquire a new customer decrease by 71 percent. Readers: What are your thoughts on how quickly Instagram advertising has advanced since its global rollout last September? …

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … User acquisition and marketing company Fiksu has released its indexes for December 2014, which marked a huge increase in app downloads to end the year. Its App Store Competitive index, which tracks the average number of daily downloads for the top 200 free iOS apps, rocketed to 9.2 million, up 14 percent from November 2014, and up 44 percent…

    AllTwitter- 16 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    …: decline in desktop search (as a result of mobile) and decline in AdSense revenue (as a result of Facebook Audience Network). Facebook acquires Twitter! Yoo predicted: And Moon predicted: For social, I think 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the race to acquire more ad dollars continues…

    David Cohen/ AllFacebookin Social Twitter- 23 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
  • Website Custom Audiences Routes Travel Company to Success with Nearly 2X Higher Conversion Rates, 40% Lower CPIs

    …Website Custom Audiences (WCAs) are a powerful tool for marketers looking to drive downstream conversions by reconnecting with the people who have already shown an interest in certain products. One Nanigans client in the travel industry recently saw great success over a 16-week span with a campaign to retarget users in a highly dynamic way. Paired with a strong focus on locally relevant ads, Website Custom Audiences led to a decrease in costs by 40% and a nearly 2X increase […]…

    Nanigansin Social- 10 readers -
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