Cost Per Install

  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 11 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 18 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 14 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 5 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    …. Interestingly, the Cost Per Install index was split for the month, with different costs for apps and games. The cost per install for iOS and Android apps increased 42 percent and 47 percent in December, respectively, while this number decreased by 15 percent and 6 percent for iOS and Android games. Fiksu attributes this split to the increased…

    AllTwitter- 11 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … success stories surface around multi-attribution campaigns with Atlas, dollars will continue to shift Facebook’s way. Competition for mobile and app installs will become even more competitive. CPIs (costs per install) will double as the space expands, and engagement will be more of a focus for brands and advertisers. Content will evolve as brands find what resonates with their audiences. Readers: What did you think of the 2015 predictions from 3Q Digital? 2015 crystal ball image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Twitter- 19 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 4 readers -
  • Website Custom Audiences Routes Travel Company to Success with Nearly 2X Higher Conversion Rates, 40% Lower CPIs

    …Website Custom Audiences (WCAs) are a powerful tool for marketers looking to drive downstream conversions by reconnecting with the people who have already shown an interest in certain products. One Nanigans client in the travel industry recently saw great success over a 16-week span with a campaign to retarget users in a highly dynamic way. Paired with a strong focus on locally relevant ads, Website Custom Audiences led to a decrease in costs by 40% and a nearly 2X increase […]…

    Nanigansin Social- 10 readers -
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