Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless. When…

    AllTwitterin Social Mobile Content- 26 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 13 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 19 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 16 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … games. Jordan Cohen, CMO of Fluent, told SocialTimes: Mobile gaming has experienced explosive growth, and it is now a $29 billion industry. We have witnessed this first hand at Fluent, with a rapidly growing roster of app publisher clients that are using our platform to promote their apps and drive installs via cost-per-install ad campaigns (i.e…

    AllFacebook- 5 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … User acquisition and marketing company Fiksu has released its indexes for December 2014, which marked a huge increase in app downloads to end the year. Its App Store Competitive index, which tracks the average number of daily downloads for the top 200 free iOS apps, rocketed to 9.2 million, up 14 percent from November 2014, and up 44 percent…

    AllTwitter- 12 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    …: decline in desktop search (as a result of mobile) and decline in AdSense revenue (as a result of Facebook Audience Network). Facebook acquires Twitter! Yoo predicted: And Moon predicted: For social, I think 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the race to acquire more ad dollars continues…

    David Cohen/ AllFacebookin Social Twitter- 19 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 4 readers -
  • Website Custom Audiences Routes Travel Company to Success with Nearly 2X Higher Conversion Rates, 40% Lower CPIs

    …Website Custom Audiences (WCAs) are a powerful tool for marketers looking to drive downstream conversions by reconnecting with the people who have already shown an interest in certain products. One Nanigans client in the travel industry recently saw great success over a 16-week span with a campaign to retarget users in a highly dynamic way. Paired with a strong focus on locally relevant ads, Website Custom Audiences led to a decrease in costs by 40% and a nearly 2X increase […]…

    Nanigansin Social- 10 readers -
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