Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … the results you need, consistently. Strategy is key. Your marketing budget goes farther with the right strategy. Your breakeven cost per install drops, making your app self-sustaining. What does that mean? As long as you’re getting downloads, your marketing can continue indefinitely. “But … but … that doesn’t sound realistic …” Myth No. 5: Isn’t the CPI…

    AllTwitterin Social Mobile Content- 17 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 10 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 16 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 12 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … of respondents said they play mobile games more often now than they did one year ago, while 24 percent said they play mobile games less often now than one year ago. Overall, free games were found to be the most popular, as 50 percent of respondents said they have never paid for a gaming application. In terms of in-app purchases, 38 percent of respondents…

    AllFacebook- 4 readers -
  • Instagram Tops 200,000 Advertisers

    …—with retailers around the world selling its watches in store. It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … User acquisition and marketing company Fiksu has released its indexes for December 2014, which marked a huge increase in app downloads to end the year. Its App Store Competitive index, which tracks the average number of daily downloads for the top 200 free iOS apps, rocketed to 9.2 million, up 14 percent from November 2014, and up 44 percent…

    AllTwitter- 10 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … Digital marketing agency 3Q Digital shared its predictions for Facebook and other social networks for 2015 from CEO David Rodnitzky, chief operating officer Dave Yoo and senior director of social Dayna Moon, with one of them going so far as to make the gutsy (but unlikely) call that Facebook will acquire Twitter. Rodnitzky predicted…

    David Cohen/ AllFacebookin Social Twitter- 18 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media…

    David Cohen/ AllFacebook- 4 readers -
  • Website Custom Audiences Routes Travel Company to Success with Nearly 2X Higher Conversion Rates, 40% Lower CPIs

    …Website Custom Audiences (WCAs) are a powerful tool for marketers looking to drive downstream conversions by reconnecting with the people who have already shown an interest in certain products. One Nanigans client in the travel industry recently saw great success over a 16-week span with a campaign to retarget users in a highly dynamic way. Paired with a strong focus on locally relevant ads, Website Custom Audiences led to a decrease in costs by 40% and a nearly 2X increase […]…

    Nanigansin Social- 10 readers -
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