Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless. When…

    AllTwitterin Social Mobile Content- 35 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … necessary to recapture all of these users; Uber has an estimated 8 million downloads and 1 million trips per day and, assuming that the average ride costs $5, Uber could gain $1.125 million per day if it were able to activate just 15 percent of its dormant users. For more information, tips and examples, download the report. Image on homepage courtesy of Shutterstock. …

    Inside Facebookin Mobile- 16 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … and loyal users can be as high as 25 times the cost of simply acquiring new users, according to the infographic. There are five methods to increase overall retention and engagement: Use push notifications during onboarding. Next-day retention increases 50 percent when campaigns use this technique, and two-month retention increases by 71 percent. Use…

    AllFacebookin Mobile- 26 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 19 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 7 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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