Cost Per Install

  • 5 Deadly Myths About Influencer Marketing

    … the results you need, consistently. Strategy is key. Your marketing budget goes farther with the right strategy. Your breakeven cost per install drops, making your app self-sustaining. What does that mean? As long as you’re getting downloads, your marketing can continue indefinitely. “But … but … that doesn’t sound realistic …” Myth No. 5: Isn’t the CPI…

    AllTwitterin Social Mobile Content- 21 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 10 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 18 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 14 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … games. Jordan Cohen, CMO of Fluent, told SocialTimes: Mobile gaming has experienced explosive growth, and it is now a $29 billion industry. We have witnessed this first hand at Fluent, with a rapidly growing roster of app publisher clients that are using our platform to promote their apps and drive installs via cost-per-install ad campaigns (i.e…

    AllFacebook- 4 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … User acquisition and marketing company Fiksu has released its indexes for December 2014, which marked a huge increase in app downloads to end the year. Its App Store Competitive index, which tracks the average number of daily downloads for the top 200 free iOS apps, rocketed to 9.2 million, up 14 percent from November 2014, and up 44 percent…

    AllTwitter- 11 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … success stories surface around multi-attribution campaigns with Atlas, dollars will continue to shift Facebook’s way. Competition for mobile and app installs will become even more competitive. CPIs (costs per install) will double as the space expands, and engagement will be more of a focus for brands and advertisers. Content will evolve as brands find what resonates with their audiences. Readers: What did you think of the 2015 predictions from 3Q Digital? 2015 crystal ball image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Twitter- 19 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 4 readers -
Get the top posts daily into your mailbox!
More from around the web