Cost Per Install

    • 5 Deadly Myths About Influencer Marketing

      Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless.

      AllTwitterin Social Mobile Content- 17 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 8 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 12 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 9 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … of respondents said they play mobile games more often now than they did one year ago, while 24 percent said they play mobile games less often now than one year ago. Overall, free games were found to be the most popular, as 50 percent of respondents said they have never paid for a gaming application. In terms of in-app purchases, 38 percent of respondents…

    AllFacebook- 3 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    …. Interestingly, the Cost Per Install index was split for the month, with different costs for apps and games. The cost per install for iOS and Android apps increased 42 percent and 47 percent in December, respectively, while this number decreased by 15 percent and 6 percent for iOS and Android games. Fiksu attributes this split to the increased…

    AllTwitter- 9 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … knowledgeable and comfortable with the platform. However, the back-end metrics aren’t quite up to par yet. If Pinterest were to purchase Snapchat or a similar messaging application, that would put additional pressure on its competition. Facebook will continue its quest to take on Google and develop a full end-to-end marketing platform. As more…

    David Cohen/ AllFacebookin Social Twitter- 16 readers -
  • App Annie Advertising Analytics Integrated with Facebook

    … Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics. (more…) New Career Opportunities Daily: The best jobs in media. …

    David Cohen/ AllFacebook- 3 readers -
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