Cost Per Lead

  • How BoomTown Completed Its MarTech Stack With Call Intelligence

    Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human.

    Marketing Technology Blog- 26 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 30 readers -
  • Lead Generation: 2016 Facebook Advertising Preview [Free Report]

    … the largest advertisers achieved success? Download the report for Facebook advertising insights to help your team generate higher quality leads–and higher return on ad spend–in 2016. Download the Report Get in-depth analysis on 7 critical lead generation performance metrics Share this: Share on Facebook Click to share on Twitter Click…

    Nanigansin Social- 21 readers -
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