Cost Per Loyal User

  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 14 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season. With this increase in downloads, the iOS cost per loyal user (CPLU) also increased, with the CPLU index increasing to $2.10 in December, an increase of 33 percent from November…

    AllTwitter- 11 readers -
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