Cost Per Loyal User

  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 19 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season. With this increase in downloads, the iOS cost per loyal user (CPLU) also increased, with the CPLU index increasing to $2.10 in December, an increase of 33 percent from November…

    AllTwitter- 16 readers -
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