Cost Per Thousand Impressions

    • Success Stories From Twitter’s Front Lines

      Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

      AllTwitterin Twitter- 14 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 15 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 16 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 9 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 14 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters. Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015. Instagram also compared favorably with its parent company, as Kenshoo found that Instagram…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 16 readers -
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