Cost Per View

  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 27 readers -
  • Cost-per-View Bidding Option Available for Facebook Video Ads

    … recommends reach and frequency buying and oCPM (optimized cost per thousand impressions) bidding based on video views, adding that the CPV bidding option was added “for those that value price certainty for video views or value video views as their primary performance metric.” The social network added in the post: For the vast majority of brand…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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