Cost To Acquire

  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … that women were nearly 34 percent more likely to make a purchase within a mobile app than males. Female users who made a purchase were also found to be 40 percent less expensive to acquire than male users who made a purchase. In terms of shopping apps specifically, Liftoff found that the average cost to acquire a user (male or female) who then went…

    Inside Facebook- 17 readers -
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