Cottonelle

Cottonelle is a brand of toilet paper, produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold under the Kleenex brand.Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog.
Posts about Cottonelle
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure it out with some sentiment analysis. Hootsuite tracked brands in eight industries to figure out which seemed to be getting the most negative mentions — the naughty — and those getting the most…

    Marketing Landin Social- 11 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • The Someecards formula for shareable native ads

    … may seem at odds with conservative brands, but not all of them have been turned off by what someecards has to offer. Even typically strait-laced brand brands like Clorox and Dove are open to a poop joke if it’s done tastefully enough. This approach has proven to be pretty successful. For a recent campaign for Cottonelle, for example, Someecards…

    Ricardo Bilton/ Digidayin Facebook Twitter- 8 readers -
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