Cottonelle is a brand of toilet paper, produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold under the Kleenex brand.Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog.
Posts about Cottonelle
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … positive — the nice. Among the nice: retailer Crate & Barrel, credit card companies Visa and MasterCard, Mini Cooper and Audi, Renaissance Hotels, Folgers coffee, tech giants Apple and Amazon, along with Friskies and Cottonelle. Among the naughty: Prada, JP Morgan, General Motors, US Airways, Dasani, Clorox, the New York Times and social media…

    Marketing Landin Social- 14 readers -
  • The 2014 Branded Content Approval Matrix

    …, judging the year’s big happenings, from Taco Bell’s Snapchat exploits to Facebook’s algorithm changes to the most controversial PSA of the year. Enjoy! Share this Image On Your Site <p><strong>Please include attribution to with this graphic.</strong></p><br /><br /><br />…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • The Someecards formula for shareable native ads

    … may seem at odds with conservative brands, but not all of them have been turned off by what someecards has to offer. Even typically strait-laced brand brands like Clorox and Dove are open to a poop joke if it’s done tastefully enough. This approach has proven to be pretty successful. For a recent campaign for Cottonelle, for example, Someecards…

    Ricardo Bilton/ Digidayin Facebook Twitter- 9 readers -
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