Cottonelle

Cottonelle is a brand of toilet paper, produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold under the Kleenex brand.Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog.
Posts about Cottonelle
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … positive — the nice. Among the nice: retailer Crate & Barrel, credit card companies Visa and MasterCard, Mini Cooper and Audi, Renaissance Hotels, Folgers coffee, tech giants Apple and Amazon, along with Friskies and Cottonelle. Among the naughty: Prada, JP Morgan, General Motors, US Airways, Dasani, Clorox, the New York Times and social media…

    Marketing Landin Social- 13 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • The Someecards formula for shareable native ads

    … may seem at odds with conservative brands, but not all of them have been turned off by what someecards has to offer. Even typically strait-laced brand brands like Clorox and Dove are open to a poop joke if it’s done tastefully enough. This approach has proven to be pretty successful. For a recent campaign for Cottonelle, for example, Someecards…

    Ricardo Bilton/ Digidayin Facebook Twitter- 9 readers -
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