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Note from Geno Prussakov: This is a guest blog post from Eric Nagel: Coupons are a necessary component for most e-commerce sites: The online coupon market is worth about $4 billion a year Majority of US Internet Users Will Redeem Digital Coupons So now that you’ve seen how important it is to offer your shoppers coupons for your e-commerce site, how do you get them listed on the big c.
… and low-risk marketing model available. So then why have some retailers taken the stance that an affiliate program isn’t a good “fit” for them? From our experience, it boils down to three grossly inaccurate but ingrained myths about affiliate marketing: Success means working with coupon sites You’ll have no control over your brand Sales…
…, it will hurt other affiliates — those who may have influenced the purchaser earlier in the clickstream. Shopping Cart Abandonment Finally, I cannot omit this important area which is brought up towards the end of the Wall Street Journal article in question. The “so-called shopping-cart abandonment” is a serious problem faced by every single online merchant…