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…, we’ve outlined five strategies to consider when leveraging coupon sites in your affiliate marketing program. 1. Be selective! You do not have to work with every coupon site out there. Before approving a coupon partner into your program, reach out to them (either directly or through your management agency) and ensure you will have a designated contact…
… before looking for services might be more ideal. We are observing that technology and tracking RFPs are becoming separate from services RFPs as people realize that these could be done by the same agencies but that these are fundamentally different groups and require different competencies. How are you advising your clients on incrementality? Please…
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going.