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…, we’ve outlined five strategies to consider when leveraging coupon sites in your affiliate marketing program. 1. Be selective! You do not have to work with every coupon site out there. Before approving a coupon partner into your program, reach out to them (either directly or through your management agency) and ensure you will have a designated contact…
… At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include…
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going.