Coupon Strategies

    • 5 Smart Strategies for Working with Coupon Sites

      With online shopping increasing year-over-year and budget-savvy consumers on the rise, it’s not surprising that around 85 percent of US shoppers look for coupons prior to shopping. To help keep your brand in front of these consumers while also maintaining your marketing strategy; staying true to your brand; and ensuring incremental revenue, we’ve outlined five strategies to co ...

      Acceleration Partnersin Affiliate- 16 readers -
  • The Benefits of Testing Coupons and Discounts

    … Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include…

    Acceleration Partnersin Affiliate- 18 readers -
  • Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

    … This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck…

    Acceleration Partnersin How To's- 13 readers -
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