Coupon Strategies

  • 5 Smart Strategies for Working with Coupon Sites

    …, we’ve outlined five strategies to consider when leveraging coupon sites in your affiliate marketing program. 1. Be selective! You do not have to work with every coupon site out there. Before approving a coupon partner into your program, reach out to them (either directly or through your management agency) and ensure you will have a designated contact…

    Acceleration Partnersin Affiliate- 22 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include…

    Acceleration Partnersin Affiliate- 21 readers -
  • Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

    … This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck…

    Acceleration Partnersin How To's- 15 readers -
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